How To Write Killer Bullets

Mike Williams · 12-30-2008, 10:45 PM

Bullets keep your copy momentum in high gear.

Create hundreds of them – and spread them throughout your promo to keep your copy from feeling too dense and heavy.

Here’s an easy formula for writing bullets: First sentence = mini headline. Second sentence supports first sentence with facts, statistics and other forms of credibility. For example:

* How women slash their risk of cataracts by 77%! Tufts University reveals simple – and highly effective – remedy you can use RIGHT NOW!

Enjoy folks!

I had never seen a formula for bullets before and I though you'd enjoy it!

Best Regards,
Mike

Credit: Clayton Makepeace's Total Package and specifically Carline Anglade-Cole.

Mad Dawg · 12-30-2008, 11:05 PM

Thanks for the post, I definitely like the formula.

Also, people should make sure to keep bullet points short and to the point. A problem I had with my earlier copy writing was making my bullet points like mini paragraphs, which made the copy really drag on.

Short and to the point using your formula does make for a great bullet point.

ryanman · 12-30-2008, 11:26 PM

Yes this format of writing always works well.

12-30-2008, 10:45 PM	#1
Mike Williams The Unshaven One War Room Member Join Date: Jan 2008 Location: U.S.A. Posts: 419 Thanks: 18 Thanked 51 Times in 30 Posts	How To Write Killer Bullets Bullets keep your copy momentum in high gear. Create hundreds of them – and spread them throughout your promo to keep your copy from feeling too dense and heavy. Here’s an easy formula for writing bullets: First sentence = mini headline. Second sentence supports first sentence with facts, statistics and other forms of credibility. For example: * How women slash their risk of cataracts by 77%! Tufts University reveals simple – and highly effective – remedy you can use RIGHT NOW! Enjoy folks! I had never seen a formula for bullets before and I though you'd enjoy it! Best Regards, Mike Credit: Clayton Makepeace's Total Package and specifically Carline Anglade-Cole.
	NEW WSO: Skyrocket Sales By 768% With Simple Tweaks That Take Only Minutes To Do!

12-30-2008, 11:05 PM	#2
Mad Dawg HyperActive Warrior War Room Member Join Date: Aug 2008 Location: San Diego, USA Posts: 216 Thanks: 22 Thanked 18 Times in 16 Posts	Re: How To Write Killer Bullets Thanks for the post, I definitely like the formula. Also, people should make sure to keep bullet points short and to the point. A problem I had with my earlier copy writing was making my bullet points like mini paragraphs, which made the copy really drag on. Short and to the point using your formula does make for a great bullet point.

12-30-2008, 11:26 PM	#3
ryanman The Ultimate Warrior War Room Member Join Date: Oct 2008 Posts: 922 Thanks: 18 Thanked 295 Times in 141 Posts	Re: How To Write Killer Bullets Yes this format of writing always works well.
	My WSO- 100% Commissions. This has never been done before. Trust Me! You Don't Want To Miss This... Jump On it Now!