Basically what I do is I run ads on plenty of fish targeting single mothers who are looking for love. This is really easy to do when with the POF platform, they give you a TON of data to work with. So you target single moms with an ad that says something like "How to find love as a single parent," or "Single Mom's dating guide..."
Something catchy like that. Then you take them to a squeeze page where if they enter in their information they get this free guide about dating for adults (you can find a free guide to give them online as a PLR ebook).
This way, you're capturing their email addresses, and single moms are one of the easiest demographics online to convert. I usually make my money back on the back end when I email them dating offers and work at home offers. Work at home affiliate offers tend to payout around $45-$50 per sale, and dating offers around $4-$8 per sale, so it works out nicely.
Anyway, if you have any questions about this strategy let me know and I hope this was a good contribution. Looking forward to helping my fellow warriors make some money!