Note-- beginning of rant:
Are you using pre-recorded webinars for marketing?
How are they working for you?
I have not used them for marketing but I've been on the viewer side and so far I don't like what I've experienced.
Have you noticed that if you're late for one of these pre-recorded webinars, you have no access to that webinar. Doesn't matter whether you're 10 seconds or 20 minutes late. You get a message that says: "webinar will begin in 9 hours" or something.
By contrast, when the webinar is live, you can at least continue from the point at which you've entered. And you know there's a real human being on the other end.
I know the hype, the pitch, around pre-recorded webinars having all sorts of fabulous advantages.
Leveraging your time, seems to be the major one.
I'm not buying it.
Listen, if you really give a damn about your list, about your customers, you need to be present for them. That means no smoke and mirrors. It means representing yourself as a real human being who is responsive and available.
I know, I know, we don't have enough time to "scale" if we're so busy interacting.
Pre-recorded webinars, my friends, are all about smoke and mirrors.
I know you have customers in multiple time zones and it's a hassle to set up
webinars that fit into peoples' schedules.
I get that.
Maybe you use both live and pre-recorded. OK, if your testing shows a better conversion rate on pre-recorded webinars, it might be hard to give them up.
Still, I think you should.
Look, I'm a rational guy and I'm not close-minded. If any of you think I'm wrong or mistaken, I can probably be convinced otherwise.
But so far, I'm not impressed with pre-recorded "phantom" webinars.
Pre-recorded webinars are just the latest in a long history of marketers using
smoke and mirrors and illusion to trick customers or subscribers to a list into thinking that a real person is actually interacting with them.
Marketing is evolving, however. (Thank God). Customers will see through the illusion fast.
I've noticed some of the top marketers using this technology. Power to them. They're big enough that they barely notice when 500-700 opt-ins opt out because prospects figure out they've been duped by technology.
For most of us in the lower tiers of Web marketing, however, that's not the case at all.
We now return you to your previously scheduled programming.....
-----End of Rant----