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Emailing {DOE} Directory Of Ezine, publishers? What email tone to use ?

by entry
11 replies
on Doe, when contacting ezine publishers to promote a Squeeze page to that ezine owners list {when searching through DOE}.

What tone/style of email do you use, when you contact them

"Hiya, i want to promote my squeeze page to your list of ezine subscribers........

{paying the ezine owner their emailing fee of course}

Just asking about the tone of emailing.
#directory #doe #email #emailing #ezine #publishers #tone
  • Profile picture of the author myob
    The instructions for submitting ads, ad rates, and payment arrangements are in the directory for each ezine. You submit your ad (ie sponsor ad, classified, solo ad, etc), along with a brief intro. Publishers do not write ads.
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    • Profile picture of the author entry
      Originally Posted by myob View Post

      The instructions for submitting ads, ad rates, and payment arrangements are in the directory for each ezine. You submit your ad (ie sponsor ad, classified, solo ad, etc), along with a brief intro. Publishers do not write ads.
      myob, I Dont mean the email going out to the subscribers, but the email that we Send the Ezine Owner/publisher

      For instance

      "hello, i was thinking of promoting my solo ad to your list etc"

      ^ That one.
      What should that email style be? anything special?


      Not the Ad itself
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      • Profile picture of the author JohnMcCabe
        Start by changing your phrasing. You do not want to promote your squeeze page to their list. You want to place an ad in their ezine. "Buy an ad" is even better.

        For many ezine owners, that list is their biggest business asset. Your way basically says "I want to take your list, or as much as I can." My way says "I want to put money in your pocket."

        If they have specific steps for placing an ad, follow them. If not, something like:

        "Hi, I saw your ezine listing in the DoE and your ezine looks like it might be a good match for my product. I'd like to place an ad. Can you tell me how I can do that and when the next available slot comes up? Thanks..."

        Just keep it friendly and professional, and you'll be fine.
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        • Profile picture of the author entry
          Originally Posted by JohnMcCabe View Post

          Start by changing your phrasing. You do not want to promote your squeeze page to their list. You want to place an ad in their ezine. "Buy an ad" is even better.

          For many ezine owners, that list is their biggest business asset. Your way basically says "I want to take your list, or as much as I can." My way says "I want to put money in your pocket."

          If they have specific steps for placing an ad, follow them. If not, something like:

          "Hi, I saw your ezine listing in the DoE and your ezine looks like it might be a good match for my product. I'd like to place an ad. Can you tell me how I can do that and when the next available slot comes up? Thanks..."

          Just keep it friendly and professional, and you'll be fine.
          Cheers.

          Do you use DOE?

          and do you contact list owners regularly?
          Signature
          I Have to say a Massive...THANK YOU to every Warrior who has helped me, and thanks to every warrior who helps me in the future...
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          • Profile picture of the author myob
            @entry,

            I had assumed you are using the DOE already. You don't even need to contact the publishers directly by email in most cases. All the information for ad rates, ad submission, etc is contained in ezine publisher information. Most of the time it's just a matter of filling out a form, making the payment (Paypal), and submitting your ad. The process does vary by publisher, and the preferred method is always specified. It's not complicated.
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            • Profile picture of the author entry
              Originally Posted by myob View Post

              @entry,

              I had assumed you are using the DOE already. You don't even need to contact the publishers directly by email in most cases. All the information for ad rates, ad submission, etc is contained in ezine publisher information. Most of the time it's just a matter of filling out a form, making the payment (Paypal), and submitting your ad. The process does vary by publisher, and the preferred method is always specified. It's not complicated.
              I am a member, but i see is are email addresses of the people to contact, that is all.

              or am I looking for a link/ a submit form ?
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              • Profile picture of the author myob
                Originally Posted by entry View Post

                I am a member, but i see is are email addresses of the people to contact, that is all.
                or am I looking for a link/ a submit form ?
                Either click on the ezine publishers' home page (usually that's where the ad order form is), or try the "subscribe" url. You can also shoot the publisher an email as described by JohnMcCabe, but it's generally not necessary and could just delay your order. I also use the DOE almost every day to submit articles, as publishers indicate whether or not they accept articles. Article submission directions and procedures are also specified.
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                • Profile picture of the author entry
                  For submitting solo ads, do these have to be ads/links to squeeze pages?

                  for the opt in address,

                  or can be an add to a paid product? {our clickbank one for example}

                  so our solo ad would be sent to their list, promotes our clickbank product?
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                  • Profile picture of the author JohnMcCabe
                    Originally Posted by entry View Post

                    For submitting solo ads, do these have to be ads/links to squeeze pages?

                    for the opt in address,

                    or can be an add to a paid product? {our clickbank one for example}

                    so our solo ad would be sent to their list, promotes our clickbank product?
                    As long as you don't violate the publisher's content standards, you can send your paid ad's link anywhere you want.
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          • Profile picture of the author JohnMcCabe
            Originally Posted by entry View Post

            Cheers.

            Do you use DOE?

            and do you contact list owners regularly?
            I bought a lifetime membership several years ago. I tend to contact owners in spurts, depending on which project I'm working on. I'm always looking to increase my own private syndication network, and DoE is one of the tools I use to do that...
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        • Profile picture of the author anthony2
          Originally Posted by JohnMcCabe View Post

          Start by changing your phrasing. You do not want to promote your squeeze page to their list. You want to place an ad in their ezine. "Buy an ad" is even better.

          For many ezine owners, that list is their biggest business asset. Your way basically says "I want to take your list, or as much as I can." My way says "I want to put money in your pocket."

          If they have specific steps for placing an ad, follow them. If not, something like:

          "Hi, I saw your ezine listing in the DoE and your ezine looks like it might be a good match for my product. I'd like to place an ad. Can you tell me how I can do that and when the next available slot comes up? Thanks..."

          Just keep it friendly and professional, and you'll be fine.

          John said it perfectly.

          Remember just contact them and be professional.

          Remember you are giving them money so it not like there going
          to mail there list for free.

          Don't do to much overthinking, you are not creating some perfect Joint Venture email.
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