Can Anyone Explain This One?

l1one

13 years ago

Like JCPenny, they have morons for SEO's.

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steve866 13 years ago

That is unbelievable! Obviously the left hand is not aware of what the right hand is doing!

Thanks for posting this strange thing.
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tpw

13 years ago

Someone probably told them that running Adsense on their site could off-set the cost of Google Adwords.

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BenFromSoMo

13 years ago

While it seems strange, it could just as easily be a way to generate more revenue from their traffic. Those loyal and experienced with Best Buy will ignore the ads and they will at least make money off some of those who are only there to glance.

I am not saying that is what is happening, but it easily could be.

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Andrew S

13 years ago

Originally Posted by EpicWin

They prolly make bank from AdSense.

i seriously doubt they make enough in adsense to recover from lost sales

this is a pretty moronic move

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MaverickUK

13 years ago

This is a massive company, as you all know. They will have their reasons and these reasons' positives will probably far outweigh any negatives.

People need to consider one thing; whoever is making these decisions knows a lot about their customers and their interactions with this website. If it makes business sense, it's there for a reason.

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Web Junkie

13 years ago

Absolutely! There is definitely a strategy there. I'm curious to see if anyone knows why they chose to do this or if we could reverse engineer it. I'm sure that some serious money went into testing/research.

You bring up a good point - they know about THEIR customers and interactions on the site. What works on their site may not carry over to a small ecommerce site..

Originally Posted by MaverickUK

This is a massive company, as you all know. They will have their reasons and these reasons' positives will probably far outweigh any negatives.

People need to consider one thing; whoever is making these decisions knows a lot about their customers and their interactions with this website. If it makes business sense, it's there for a reason.