How to know who's searching Google?

12 replies
Let's say, for the sake of argument, that my keyword is "haircuts for men", and that it gets a few thousand exact local searches per month.

As I see it, there might be three people googling the term; men who want haircuts, women who want their men to get a better haircut, and barbers looking to up their chops.

Is there an easy way to determine WHO is doing the searching, short of building a site and seeing who shows up?
#google #searching
  • Profile picture of the author Victoria Gates
    Your best friend for this type of inquiry.. is QuantCast.
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    Victoria Gates - Digital Marketing Specialist

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    • Profile picture of the author Carl Donovan
      Originally Posted by Victoria Gates View Post

      Your best friend for this type of inquiry.. is QuantCast.
      Man that was fast, Victoria! Thanks for the tip. I'm not yet familiar with QuantCast. I'll go over and have a look.
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  • Profile picture of the author Victoria Gates
    No problem
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    Victoria Gates - Digital Marketing Specialist

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  • Profile picture of the author Carl Donovan
    It seems that QC is giving me a picture of the traffic, though much of it is hidden, even after I added an account.

    The thing that's missing, however, is the crucial demographic information I'm after.
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    • Profile picture of the author oclseo
      Originally Posted by Carl Donovan View Post

      It seems that QC is giving me a picture of the traffic, though much of it is hidden, even after I added an account.

      The thing that's missing, however, is the crucial demographic information I'm after.
      You can use Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience.
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  • Profile picture of the author Victoria Gates
    There are demographics.. here is an example of Hulu.com https://www.quantcast.com/hulu.com - You may need to look at popular related sites to get your demographics.
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    Victoria Gates - Digital Marketing Specialist

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  • Profile picture of the author englandrm
    You may want to check out Google Trends as well.
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    I am SEO.

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    • Profile picture of the author Carl Donovan
      Originally Posted by englandrm View Post

      You may want to check out Google Trends as well.
      I had forgotten about trends. Just clicked through from Market Samurai and it's very telling. Thanks.
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  • Profile picture of the author Carl Donovan
    I see that Hulu has really useful demographic data. Apparently, a few thousand searches a month is not enough to warrant comprehensive data collection. And the few competitors in the niche show up as "Demographics data has been hidden by the owner. Request Access"
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  • Profile picture of the author cctvdirectbuy
    Banned
    [DELETED]
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    • Profile picture of the author Carl Donovan
      Originally Posted by cctvdirectbuy View Post

      You had point out the "point",but it`s hard to using.
      Come again?
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  • Profile picture of the author genne
    Everything you want to know is on Google Analytics. Just explore it.
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  • Profile picture of the author Carl Donovan
    Thanks for the Analytics suggestion. My question, however, takes the extreme front end position. That is, I'm exploring the possibilities of this keyword and don't yet have a site for it.

    Is there something about Analytics that I don't know? Can it be used for reconnaissance?
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