Is Blogging or Email A Better Business Model?

13 years ago

Why not do both then you have the best of both Worlds

And with a blog you can bring traffic to your squeeze page too. Plus blogs rank well in the search engines if you update the content a lot, build backlinks, etc....

Do both!

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smallbusinessguy

13 years ago

Originally Posted by entrepreneurjay

Why not do both then you have the best of both Worlds

And with a blog you can bring traffic to your squeeze page too. Plus blogs rank well in the search engines if you update the content a lot, build backlinks, etc....

Do both!

Yes, but with blogging, you need to consistently produce content. With emails, its better to write a set of autoresponder series and then maybe write one email a week.

Also, email's build a better connection and are more personal. Right?

What if we give away a high quality download as an incentive for signing up?

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Gary J Martin 13 years ago

Having an email list will get you a better asset.

Blogging is more popular because all you need is the hosting, which makes it cheaper.

Of course, if you have a blog, you should also have an opt in form. And also an exit pop up when the visitor leaves the site.

You can have an email list without a blog. But you shouldn't have a blog with building an email list.
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- adamj2 13 years ago
  
  Go for both.
  
  Get visitors to you via your blog, then get them on your email list and sell them your product/affiliate product.
  
  I would not just rely on search engine traffic for your blog though as that could always potentially go wrong overnight.
  
  So I would get the best posts from your blog onto other websites in your niche, onto ezine newsletters, to the email lists of other people in your niche etc.
  
  And then you have all these other traffic sources to your blog that does not rely on Google at all.
  
  So I would say syndicating your content to popular websites and ezines, getting those people to your blog, and then onto your email list is an excellent business model. And is not dependent on Google.
  
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sbucciarel

Banned 13 years ago

Originally Posted by smallbusinessguy

Yes, but with blogging, you need to consistently produce content. With emails, its better to write a set of autoresponder series and then maybe write one email a week.

Also, email's build a better connection and are more personal. Right?

What if we give away a high quality download as an incentive for signing up?

If you're doing email right, you need to constantly produce content as well. If you're just sending out one pitch after another, many people will just bury it with their filter button or unsubscribe eventually.

You do need to build a relationship with your list and it can be more personal and can be lucrative, but there are many examples of blogs that have built a relationship with their readers. Think ProBlogger, Chow, Shoemoney, Mashable, TechCrunch just to name a few. They have developed very loyal readers.

I'd do both. What can it hurt to have experience in both?

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Anonymous Affiliate

13 years ago

Originally Posted by sbucciarel

If you're doing email right, you need to constantly produce content as well.

You do need to build a relationship with your list.

A few good pieces of content set up on your autoresponder sequence can do that for you without having to create content out of your butt every second day (which you have to in a blog).

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sbucciarel

Banned 13 years ago

Originally Posted by Anonymous Affiliate

A few good pieces of content set up on your autoresponder sequence can do that for you without having to create content out of your butt every second day (which you have to in a blog).

A few good pieces of content lasts you a few emails. Most of the emailers I know would burn through that in two days easy, some faster. Then what do you do? Just blast offers?

I don't post to my blogs every two days, and you certainly don't "have to" to get results and make sales.

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Anonymous Affiliate

13 years ago

Originally Posted by sbucciarel

A few good pieces of content lasts you a few emails. Most of the emailers I know would burn through that in two days easy, some faster. Then what do you do? Just blast offers?

I'm not very sure what you're talking about, but in some of my funnels I have around 20 pieces queued up on my email autoresponder, so that feeds subscribers with about a month of content which is MORE than enough to build a super strong relationship with your list. And you only have to create it once and profit from it forever.

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sbucciarel

Banned 13 years ago

Originally Posted by Anonymous Affiliate

I'm not very sure what you're talking about, but in some of my funnels I have around 20 pieces queued up on my email autoresponder, so that feeds subscribers with about a month of content which is MORE than enough to build a super strong relationship with your list. And you only have to create it once and profit from it forever.

I'm going under the assumption that the life of your list is longer than a month. The ones you've already served that autoresponder material to ... do you or do you not have to keep creating new content for those who have already been served your series?

As I said, both blogging and email are beneficial, but to say that you don't need to create much content for your list is ...well, it's not the kind of lists that I am on or stay on. The ones that keep my attention constantly deliver content as well as offers.

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Andrea Wilson

13 years ago

Agreed but I certainly love blogging more than emails, although email list is a bigger part getting traffic to the squeeze page. For me there can't be a better business model as both are essential in coming up with a successful internet marketing business.

Andrea

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Alexa Smith

Banned 13 years ago

Originally Posted by smallbusinessguy

Which do you think is a better business model?

Blogging or email newsletter?

Neither is a "business model".

They're both methods of trying to get information in front of potential customers.

Originally Posted by smallbusinessguy

Here is what I think.

With a newsletter, I can guest post and drive traffic to my squeeze page. Then the signups can be later monetized using email.

I don't understand this at all.

How can you "guest post" with a newsletter? :confused:

To most internet marketers, the word "newsletter" signifies a series of emails which one sends out to subscribers on a list, who have opted in to receive it. "Guest posting" means providing information - by arrangement - in the form of a blog post on a site of which you're not the owner.

I need to do both blogging and emailing, to make a living. I need my own sites/blogs, of course ... and I need to send out emails to communicate with and build relationships with the people on my lists. They're not "alternatives".

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ankushkohli

13 years ago

Originally Posted by Alexa Smith

Neither is a "business model".

They're both methods of trying to get information in front of potential customers.

I don't understand this at all.

How can you "guest post" with a newsletter? :confused:

To most internet marketers, the word "newsletter" signifies a series of emails which one sends out to subscribers on a list, who have opted in to receive it. "Guest posting" means providing information - by arrangement - in the form of a blog post on a site of which you're not the owner.

I need to do both, to make a living. I need my own sites/blogs, of course ... and I need to send out emails to communicate with and build relationships with the people on my lists. They're not "alternatives".

Bro, read Alexa words carefully.

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RAGolko 13 years ago

Blogging is a good way to get the email list in the first place. What list are you going to use orm if you don't have one yet, how do you plan to build it?
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smallbusinessguy

13 years ago

Originally Posted by Alexa Smith

Neither is a "business model".

They're both methods of trying to get information in front of potential customers.

I don't understand this at all.

How can you "guest post" with a newsletter? :confused:

To most internet marketers, the word "newsletter" signifies a series of emails which one sends out to subscribers on a list, who have opted in to receive it. "Guest posting" means providing information - by arrangement - in the form of a blog post on a site of which you're not the owner.

I need to do both blogging and emailing, to make a living. I need my own sites/blogs, of course ... and I need to send out emails to communicate with and build relationships with the people on my lists. They're not "alternatives".

I think I generalized a lot. Here is what I should have said.

What I meant is, I'll host a squeeze page which will help solve a problem if people sign up and download my free book.

Then, I'll send them updates once in a week. This is not exactly a newsletter, but rather email blogging which is a concept I learned from viperchill.com.

I'm not focused on selling an info products. My focus will be on affiliate commissions from "tools" people can use which will be supplemented by my free information.

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adamj2

13 years ago

Originally Posted by Alexa Smith

How can you "guest post" with a newsletter? :confused:

I presumed he mean't that he would get one of his articles posted on other popular ezine newsletters to try and get traffic to his website?

Thus resulting in potentially getting his content in front of thousands of targeted viewers?

Was that the sort of thing you had in mind smallbusinessguy?

I must admit at first I thought you meant you would guest post on your own autoresponder sequence! But Im guessing you mean getting your posts syndicated on other ezines? Which sounds like a good plan to me!

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smallbusinessguy

13 years ago

Originally Posted by adamj2

I presumed he mean't that he would get one of his articles posted on other popular ezine newsletters to try and get traffic to his website?

Thus resulting in potentially getting his content in front of thousands of targeted viewers?

Was that the sort of thing you had in mind smallbusinessguy?

I must admit at first I thought you meant you would guest post on your own autoresponder sequence! But Im guessing you mean getting your posts syndicated on other ezines? Which sounds like a good plan to me!

What I meant was guest posting on other popular blogs to drive traffic to my squeeze page.

Sorry, was half asleep when i was typing it out

!!!

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smallbusinessguy

13 years ago

Well, I am not looking at what makes me the most money. I have a full time job and also some other online businesses like consulting and also another product launch with my sister.

Blogging is taking a lot of time and I was wondering whether I should find an alternative for this.

P.S: I know blogging is not a viable business model. I have even written about it.

Now, I am re focusing my energy on other businesses so I am not sure going forward I will have the time to update contents regularly

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Claire Sharp

13 years ago

I still prefer blogging. You can also get traffic from it. In blogging you can post article of your own topic. Anything you want to do.

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Anonymous Affiliate

13 years ago

Blogging sucks: endless free content production. YUCK!

Squeeze Page -> Email autoresponder -> paid offers is a much more efficient funnel.

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BartekBenz

13 years ago

Why not use all of them the more you have the better you are,

Squeeze Pages are no longer legal in some countries so use blogs YT any kind of traffic the more targetive you are the more you earn

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Alexa Smith Banned 13 years ago

Originally Posted by BartekBenz

Squeeze Pages are no longer legal in some countries

This astonishes me.

Which countries
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Devon Brown

13 years ago

Or what you could do is make a blog with quality content.. drive traffic to your squeeze pages from it. Then email your list with your blog posts (another quality post from me!!) and also drive more traffic to your squeeze page.

It only takes a few minutes for a blog post and to email your list. Do both.

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SparringMind 13 years ago

Blog with a squeeze header, if you need to see what I'm talking about check out sites like SocialTriggers (not my site).

Essentially: try to collect emails from the get go with your header (above the fold) that gives a great copy of what your newsletter will offer.

Then, increase your search engine rankings with the benefits of a blog, all on the same domain.

It's what I do for most of my sites at least.
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richgrad

13 years ago

Direct traffic to the squeeze page, get the opt-in then direct the traffic to your blog in your follow-up autoresponder messages

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Victoria Gates

13 years ago

Neither... Do a squeeze page and start doing email AND Mobile. Collect cell numbers along with emails .. its far more effective.

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AdWorkMedia

13 years ago

I would say blog, email, and go mobile! This way your will be guaranteed to make some money. Why limit yourself to just 1 or the other? Do it all, and make it happen!

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Manuel Viloria

13 years ago

Originally Posted by smallbusinessguy

Dear Fellow Warriors,

Which do you think is a better business model?
Blogging or email blogging (squeeze page)?

Try all three:

a) Blog only (no sign-up forms)
b) Squeeze page only
c) Blog with sign-up form

I've found that this 3-pronged tactic
works quite well, especially when you
start to cross-promote your different
mailing lists and blogs.

Kind regards,
Manuel Viloria

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deepali goyal

13 years ago

Go with both Blog and Email. I do blog as well as email and it make sufficient money for me.

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NateRivers

13 years ago

Yeah you should do both- as many have already told you.

One of most effective things you can do- is to setup like 30-50 autoresponder messages that span months that deliver great content and a few offers.

Then, blog and produce great content- and you can do broadcasts as well whenever you need to.

Autoresponder messages are my favorite thing (and probably most people's favorite thing) for getting repeat sales from your lists.

For example- on a small membership site I have- through the content of the membership modules I have affiliate links to complementary products wherever they are relevant.

Then, I have autoresponder messages that just promote these same products over the course of a few months.

What I have noticed is that 80% of the time I get an affiliate sale from one of these- it's from an email, not from within my membership content.

The old sales advice is and will always be true- people need to be exposed to an offer several times before they purchase something.

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Jay Wessman

13 years ago

My advice is to do both! Build a keyword rich blog so that you can draw hits from the search engines too and build a opt in page on to a sub domain that you can promote... get your product/brand out there in as many mediums as you can.

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Is Blogging or Email A Better Business Model?

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