2009 Trends in Diets, Fitness, and Health

[stacyfox]

Hey everyone,

I've done some research into the top trends for 2009 in the diet, fitness, and health general categories and I thought I'd share. You may get some ideas for affiliate promotion or even product creation from the list.

Food Trends
Value and Home Cooking
Whole foods (rather than processed foods)
Functional Foods
Gut Health – Biotics for the gut
Smaller Portions
Local and Sustainable Food sources
Sustainable Seafood
Energy & Health Drinks
Artesian Liquor
Beer is the new wine
Healthy Kids Meals at restaurants and frozen food aisles
Pure, natural and health-boosting toddler foods
New Cuts of Meat
Anything chocolate (a small pleasure in response to the economic meltdown)
Locale based diets (ie. South Beach Diet, French Women Don’t Get Fat)
Asian Noodles and Soups
Gluten Free Products
Cactus
Peruvian Foods
Ginger
Eating for health as a goal rather than specifically targeting weight loss

Anticipated Diet Books/Diet Trends
Lunchbox Diet
Engine 2 Diet
Your Big Fat Boyfriend
Beck Diet Solution: Train Your Brain to Think Like a Thin Person
The Whole-Food Guide to Strong Bones: A Holistic Approach
Stop Prediabetes Now: The Ultimate Plan to Lose Weight and Prevent Diabetes
Real Food for Mother and Baby: The Fertility Diet, Eating for Two, and Baby's First Food
What Is Life?: Investigating the Nature of Life in the Age of Synthetic Biology

Fitness Trends
Zumba
Online Personal Trainer
Kettleballs
Exergaming (as started by Wii Fit)
iPod based workouts
Budget Friendly Workouts
Bootcamp Style Workouts
Circuit Training
Boomer Fitness
A return to sports like volleyball
Special programs for identifiable groups (children, boomers)
Community approaches to weight loss

Health Related Trends
Whole Health Healing
Regenerative Medicine
Colin Cleanse gains even more steam
Patient Record Computerization
Cosmetic Surgery for Teens including breast reduction for boys
Body sculption (whole body liposuction)
Effects of pregnancy nutrition on childhood obesity
Personal Responsibility
The wellness (as opposed to curative) industry
Employers intervening in health decisions due to rising health insurance costs



But, word to the wise...
We will continue to get fatter – 75 percent of American adults are projected to be overweight in 2015



Hope that helps someone on this first day of 2009.

Stacy

[newsecrets]

Thanks Stacy!

May I ask what's the process you used to research these trends?

[JoshuaCreighton]

Employers intervening in health decisions due to rising health insurance costs

I wonder what this means...

Firing smokers? Not hiring people because of their weight? Limiting what kind of foods you can eat during your lunch breaks? What exactly does intervening in an employee's health decisions really entail?

[Nutrifitness]

Originally Posted by stacyfox

Hey everyone,

I've done some research into the top trends for 2009 in the diet, fitness, and health general categories and I thought I'd share. You may get some ideas for affiliate promotion or even product creation from the list.

Fitness Trends
Zumba
Online Personal Trainer
Kettleballs
Exergaming (as started by Wii Fit)
iPod based workouts
Budget Friendly Workouts
Bootcamp Style Workouts
Circuit Training
Boomer Fitness
A return to sports like volleyball
Special programs for identifiable groups (children, boomers)
Community approaches to weight loss


Stacy

Stacey
According to research done by ACE and other certification boards...Fitness Bootcamps are actually number 1 hottest fitness trends both for trainers and consumers...circuit training right up there ,online ,boomer, quick workouts,etc...so for the fitness aspect you are really pretty close to target

[yourreviewer]

Thanks for posting the list. Those have given me great ideas to work on some articles and info products.

[Teresa Coppes]

Originally Posted by JoshuaCreighton

I wonder what this means...

Firing smokers? Not hiring people because of their weight? Limiting what kind of foods you can eat during your lunch breaks? What exactly does intervening in an employee's health decisions really entail?

A recent article I believe based out of the state of Alabama stated that they were looking into charging $25 per mth/year? for those who were overweight. So that could be the employers intervening on health related issues due to higher costs of health care.

[Nicola Lane]

Originally Posted by JoshuaCreighton

What exactly does intervening in an employee's health decisions really entail?

I have been reading about employers who are making healcare surcharges to health plan costs for overweight employees - you ge the money back if you slim down.

You can read more here:

Companies tell obese employees: Your money or your lifestyle

[Nutrifitness]

oh I forget to mention one of the biggies was corporate wellness/corporate fitness programs that were on the increase ...this also ties into fitness bootcamp workouts as we in the fitness industry are running corporate fitness bootcamp programs...as part of the corp wellness prog...bootcamps are extremely hot right now with ecomonmy and the fact that they work as far as getting results,adding community atmosphere and fun As you can tell I love them...and I have been running them for last few years..
definately add corporate wellness to that list !

[raynman]

Stacyfox and nutirfitness....thanks for the heads up.

[sylviad]

Originally Posted by Teresa_C

A recent article I believe based out of the state of Alabama stated that they were looking into charging $25 per mth/year? for those who were overweight. So that could be the employers intervening on health related issues due to higher costs of health care.

That's right. Companies have figured out that people who are out of shape, smoke and overweight are more likely to get sick and take time off than healthy and fit people. This puts a huge burden on their healthcare. Can't recall how much, but apparently the savings is quite significant by taking this action.

I would question how legal it is, though. Isn't that some sort of discrimination? I guess their legal dept will figure a workaround.

Sylvia

PS: Stacy... Thanks for that terrific list.

[stacyfox]

May I ask what's the process you used to research these trends?

it was mostly a google search for "diet trends 2009", "health trends 2009" etc. I tried to list things that came up time and time again. Of course, there is some incest in the "trend predictions" genre because (even journalists) swap from one another. There's one guy who wrote a list of 3 "cookbooks to watch for 2009" that shows up everywhere - from press releases, to EZA, to actual articles in newspapers.

I started trend watching in High School when I read "The Popcorn Report." I love the Toefflers for deep stuff and read 4-5 books a year on current trends. Trend watching is a hobby of mine, so I thought I'd share.

Stacy

[billyba]

Are you familiar with DNA based nutritional supplements. You send a sample of your dna to genewize, and they evaluate your dna profile to see what vitimins and various nutrients you are lacking, and build a customized vitiman supplement specifically for you. If you'd like more info ya'll can go mygenewize.com/kibbys

[doberman]

Thank You for Sharing Health & Wellness is my Passion

[Debbie Songster]

That's right. Companies have figured out that people who are out of shape, smoke and overweight are more likely to get sick and take time off than healthy and fit people. This puts a huge burden on their healthcare. Can't recall how much, but apparently the savings is quite significant by taking this action.

I would question how legal it is, though. Isn't that some sort of discrimination? I guess their legal dept will figure a workaround.

It would probably work the same way insurance companies handle clean driving records - by offering a discount.

So everyone would be charged the same rate but if you don't smoke they would discount your premium x% and if you were in the appropriate weight category they would give you an additional x% in discounts.

Same as credit cards - you can't charge your customers a service fee for using their credit card (its against the merchant account TOS) but you can offer a discount if someone pays with cash.

[Nutrifitness]

Originally Posted by dennishardy

A great way to market fitness products is to get some great personal results using the product, and then market those results...much the same way internet marketers like to flash their clickbank statements.

Georgette,

Bootcamps are awesome! I'm getting ready to start a Saturday morning workout program here in Virginia.

Dennis

P.S. Just checked out your profile...didn't realize who you were at first. I like your program, as well as Jim Labadie's. Great stuff!

Hey thanks Dennis...I see you are a beachbody coach as well..we are as well.
ya bootcamp fitness is more than a hot trend!

[jbreezy]

good list. i'm all over this. anyone wants to JV send me a PM.

[rbjc7080]

Thanks for the info. I have a natural supplements product site that this will come in useful for my tweaking as I market.

[summer07]

Originally Posted by stacyfox

Food Trends
Value and Home Cooking
Whole foods (rather than processed foods)
Functional Foods
Gut Health – Biotics for the gut
Smaller Portions
Local and Sustainable Food sources
Sustainable Seafood
Energy & Health Drinks
Artesian Liquor
Beer is the new wine
Healthy Kids Meals at restaurants and frozen food aisles
Pure, natural and health-boosting toddler foods
New Cuts of Meat
Anything chocolate (a small pleasure in response to the economic meltdown)
Locale based diets (ie. South Beach Diet, French Women Don’t Get Fat)
Asian Noodles and Soups
Gluten Free Products
Cactus
Peruvian Foods
Ginger
Eating for health as a goal rather than specifically targeting weight loss

LOL...The food trends list made me hungry! Thanks, Stacy. This is a wonderful starting point for some keyword research, blog building and article marketing. And a great way to start out the New Year!

Audre

[pauljeaston]

Great niche to start with. But like summer07, this makes truly hungry, lol