How to crack GNC type Potential JVs?

[shreekay85]

hi there guys.been busy with working on a few offline jvs for a confidence related course i am coaching.have been able to secure profitable jvs with many dating and supplement related niches but finding it hard to crack the top guns like GNC.how do i go about doing that?

this was GNC's reply.

"Thank you for your interesting proposal.



However, we regret to inform that we are unable to participate in the
joint collaboration with your client. This is so to protect our customers'
interest and confidentiality of their data."

how do i crack guys like this?

[myob]

Isn't GNC a franchise? You should be able to consolidate a JV with local GNC franchisees. They are usually involved in other business ventures. I do JV's with real estate (Century 21, ReMax, etc) and chain store franshisees (7-11, Dollar Stores, etc). You will continue to just get the run-around if you contact the corporate offices.

[shreekay85]

Originally Posted by myob

Isn't GNC a franchise? You should be able to consolidate a JV with local GNC franchisees. They are usually involved in other business ventures. I do JV's with real estate (Century 21, ReMax, etc) and chain store franshisees (7-11, Dollar Stores, etc). You will continue to just get the run-around if you contact the corporate offices.

thanks for the reply mate..yes its a local franchise,contacted the guy personally via email.
i am not taking this down from the first reply,going to push for it for the next three to six months at least since hes got a big database.any suggestions?

[ShayRockhold]

Franchises and corporate-owned stores both have strict guidelines as to what they can and cannot do. A franchise owner can lose his store if he violates that contract. A corporate-owned store manager can lose his job.

Even if they can do it, they have hoops to jump through and red tape.

Better to work with locally - owned sole proprietorships, IMHO.

[myob]

Originally Posted by shreekay85

thanks for the reply mate..yes its a local franchise,contacted the guy personally via email.
i am not taking this down from the first reply,going to push for it for the next three to six months at least since hes got a big database.any suggestions?

Excuse me, but contacting someone by email is nowhere near "personally". Many of my JVs with franchisees have taken months, and one (a major automobile dealership) took nearly TWO YEARS. They were well worth the effort, however, as they have become lucrative in themselves and led to more JVs with other franchise owners and related niches.

If this GNC franchisee is that important to you, I would say plan on making weekly sales calls on the phone or in person preferably. It is important that you demonstrate the value you can offer to his customers with of course substantial remuneration for the owner. I can see what's in it for you, but what value can you offer to the franchisee? That is what will get the door opened for you. Keep in mind, he may have been "burned" before by similar solicitations.