Is Network Marketing too saturated for online marketing?

9 replies
Hi fellow marketers,

This is my first time on this board, and I keep hearing from a few "gurus" that starting a "work at home" "make money from home" online marketing campaign is foolish because of how saturated and deep the competition is right now.

I'm very interested in joining a network marketing business with some offline ideas, but I was curious if you all agree that trying to find distributors online with MLM is just too saturated or you need tons of capital for PPC/Ads to compete and get distributors?

I understand that to generate the kind of traffic I need, it might takes 6 months to 2 years before I can start sponsoring a lot of people online.

Anyways, I'm open to hear all of your thoughts.

Thanks in advance!
#marketing #network #online #saturated
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by TGArthur View Post

    I was curious if you all agree that trying to find distributors online with MLM is just too saturated
    Yes and no ...

    I don't really believe in the "saturation" theory per se, but I think the reality is that a high proportion of the available prospects for MLM whom one can sponsor online drop out. Signing them up is easy enough, but retaining them is a nightmare. Just as they're easy to sign up, they're easy for others to sign up, too, and the proportion who'll always be lured away to the newest, most-hyped-up, often least legitimate "opportunities" is so high that it's statistically odds against to achieve enough lasting success to build a real business: they tend to be people who don't quite understand that realistic MLM's based on genuine retail product sales to genuine retail customers, and imagine that it's all about sponsoring people and nothing else.

    Just my perspective.
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  • Profile picture of the author Rod Cortez
    Nope, it's not "too saturated" at all. In fact, the more competition the better it is for you because you get to spy on them and find out what they're doing right and how to exploit what they're doing wrong. You just need to find a way to differentiate yourself from the other reps. For example, there are a TON of network marketing companies that sell nutritional supplements right?

    Yet the ones that do well have found a way to make themselves stand out. First of all, they rarely use the companie's marketing techniques. They create and find their own marketing systems and create their own marketing funnels (or they use the one from their upline IF they are a savvy online marketer).

    Focusing on the RETAIL aspect and not just recruiting will also increase your bottom line. Personally, I'd rather create my own products and keep 100% of the profits myself, but that's not what you asked for - I just threw that in there for good measure.

    Lastly, take what "gurus" say with a grain of salt. I've learned a long time ago to test things myself and more often than not, they have been proven wrong. I remember about 10 years ago when some guru said e-mailing marketing "will be dead in 5 years." Then again, maybe he meant 50 years and left out the zero. lol

    Good luck,

    RoD
    Signature
    "Your personal philosophy is the greatest determining factor in how your life works out."
    - Jim Rohn
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  • Profile picture of the author TGArthur
    Thanks for the info!

    I completely agree, unfortunately I don't have any genuine ideas for a product out there in the marketplace right now.

    I just feel some "gurus" made it seem like it is cut throat to use the internet to build a MLM/Network Marketing business and wanted to hear the facts.
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    • Profile picture of the author myob
      If you like the MLM products, apart from the opportunity hype, start with selling the products. There are indeed some very good MLM companies, but placing your focus only on recruiting will not provide business longevity. Retail the products themselves (online and offline), and just be ready to cultivate enthusiastic customers as referral sources or sponsoring into your downline.
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      • Profile picture of the author TGArthur
        Originally Posted by myob View Post

        If you like the MLM products, apart from the opportunity hype, start with selling the products. There are indeed some very good MLM companies, but placing your focus only on recruiting will not provide business longevity. Retail the products themselves (online and offline), and just be ready to cultivate enthusiastic customers as referral sources or sponsoring into your downline.
        Interesting. So, if I focus on selling the system to prospecting people and the relationship building with people won't have long term affects more so than retailing the product and having the customers who like the product refer people who want to sell/use the products
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        • Profile picture of the author myob
          It's about the gist of it. Keep in mind, you want to keep it simple, because all of your actions need to be duplicatable examples for your downline. Your prospecting method must serve as a model to train your future prospectors. If you keep your recruiting efforts easily duplicatable, your downline will grow wide and deep.

          Selling products at retail to find recruiting prospects is at first glance counter intuitive, but actually is quite powerful. It's the first step in weeding out the losers and opportunity butterflies. A personable retail customer who is impressed with your MLM products would be an ideal candidate for sponsoring into your downline.

          In all of your retail-oriented product promotions, be sure to include in a prominent spot that "dealer inquiries are invited", or "income opportunity available". Don't go around chasing people to get them to join your downline; that will be repulsive to the ones you really want and mostly attracts the flighty and unmotivated deadweights.
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  • Profile picture of the author WebPen
    I agree with myob- although the big money lies in getting a downline, if you can't sell the products then you probably won't be able to help your downline sell, either.
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  • Profile picture of the author Gardasian
    I have found that with any business (especially network marketing), it is important to incorporate both online and offline methods. If you neglect one or the other, you're leaving money on the table. This works with affiliate marketing as well, as long as you have a niche that addresses a common problem people are having.

    For example, if you're at a golf course, you can tell someone (after a few seconds of small talk, of course), "A lot of golfers are having trouble with that nasty slice that's ruining their game...but some people have found a way to eliminate that problem and improve their game."

    If they reply that they would like to know the secret themselves, hand them a card with your website and phone# on it, then say that you have to be somewhere in 5 minutes and gracefully make your exit.

    If the prospect is genuinely interested, they will check out your site and/or call you. This works with absolutely any business where you can effectively make a brief presentation of a problem and imply that there's a solution. Just don't give too much info up front. You want them to be curious enough to visit your website or call you.

    When you 're not out networking with people, research methods of creating interest in your product or service online and driving traffic. WF is an excellent place to start if you're a newbie!
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  • Profile picture of the author Money on the Side
    I've found that 99% of network marketers really don't have a clue when it comes to marketing online. I joined a company last year (totally new to the network marketing biz) because I wanted to sell their products. I ended up building a huge downline...and even ranked my blog at #1 on Google for nearly one year...even above the company's main site.

    I know there are a lot of people averse to network marketing because of the traditional criticisms, but I think they are totally missing out. There are people on this forum that have such great skills, that they could easily be building a huge side income without much effort at all. The problem is the negative connotation of the business that stops them from joining.

    Since then, I have become a founder in another network marketing business and joined two more. They are soooooo easy to dominate! Forget the home meetings and bugging friends and family. Using the internet (and some marketing know-how), I have countless people who have signed up under me who I have never even spoken to. The business continues to grow as I move on to other things. Set up a few of these and you can be in great shape.
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