Putting facebooks like widget on your sales page side bar?

2 replies
Hey everybody,
would you do it?

I'm upgrading my website and I have a sales page. We also have a FB page. I wonder if this shows a social proof or on the other hand a distractor for the buying proccess.
what do you think?

thanks,
Shlomo
#bar #facebooks #page #putting #sales #side #widget
  • Profile picture of the author schttrj
    Originally Posted by shlomof View Post

    Hey everybody,
    would you do it?

    I'm upgrading my website and I have a sales page. We also have a FB page. I wonder if this shows a social proof or on the other hand a distractor for the buying proccess.
    what do you think?

    thanks,
    Shlomo
    You have asked a pretty unconventional question. This sure can be a distraction during the C2A phase.

    But let's say you have loads of fans on your Facebook fan page. Maybe I will show it at the top with the people's faces to create a credibility factor...but the main focus should always be on the copy.

    I am a copywriter, NOT a website designer. You gotta think how to lay it out. But one thing, a sales copy is a highly tactical and spearheaded write-up. It's NOT a blog. So, I would think twice about using something different or breaking the rule unless it sounds great.

    You see, in a sales copy, you don't really let the readers to decide what they are gonna do. In a sales copy, you COMMAND them to do what you want.

    And a FB like button is leaving it upon them what to do or creating another exit option for them - doesn't sound so viable to me!
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  • Profile picture of the author shlomof
    Hey,
    This makes sense. Since my FB page,doesn't have many likes now, I'll leave the sales page without it.

    anyway, why is it an unconventional question?

    thanks,
    Shlomo
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