20,000 Task. How do you improve your marketing business?
Hello all,
So the task is you theoretically have 20,000 GBP (The Queens), you work at an up and coming marketing agency that has a few clients i.e. a charity, a FMCG online retailer and a client with a fashion business - all Small to Medium Enterprises (SME's). Your boss suddenly hands you 20,000 with the order to have a spending plan in place within two weeks, what do you do?
Now conveniently enough something like this has just happened to me on an unpaid internship so I will be extremely interested to hear others opinions before I present what could be my most important document of my short post-graduation career. Just a note that this is a big step up for me I haven't really done anything with this much importance so forgive me if my suggestions well....suck.
Given the briefing today. Here is my current thoughts:
1. Backlinks. With a special focus on business portals/directories. And some obvious social bookmarking.
2. Local business package. Putting together an extremely well written and informative pack together and getting it printed. High quality paper / company logo and very professionally produced. This would include different services, previous clients and a general round up of what we can do for your business.
3. Either physically approaching local SME's or just mailshot. I prefer the former but it could be impractical given our size.
4. Assess our target keywords and go for a PPC campaign across the three major search engines with an emphasis on the less competitive. Obviously the campaign would have to be targeted probably geographically and by time after some market research.
That is all I have so far. Any advice?
More importantly, what would you do?
All the best,
Ben.
So the task is you theoretically have 20,000 GBP (The Queens), you work at an up and coming marketing agency that has a few clients i.e. a charity, a FMCG online retailer and a client with a fashion business - all Small to Medium Enterprises (SME's). Your boss suddenly hands you 20,000 with the order to have a spending plan in place within two weeks, what do you do?
Now conveniently enough something like this has just happened to me on an unpaid internship so I will be extremely interested to hear others opinions before I present what could be my most important document of my short post-graduation career. Just a note that this is a big step up for me I haven't really done anything with this much importance so forgive me if my suggestions well....suck.
Given the briefing today. Here is my current thoughts:
1. Backlinks. With a special focus on business portals/directories. And some obvious social bookmarking.
2. Local business package. Putting together an extremely well written and informative pack together and getting it printed. High quality paper / company logo and very professionally produced. This would include different services, previous clients and a general round up of what we can do for your business.
3. Either physically approaching local SME's or just mailshot. I prefer the former but it could be impractical given our size.
4. Assess our target keywords and go for a PPC campaign across the three major search engines with an emphasis on the less competitive. Obviously the campaign would have to be targeted probably geographically and by time after some market research.
That is all I have so far. Any advice?
More importantly, what would you do?
All the best,
Ben.