Google + is going to be huge for marketers
Google is building G+ from the ground-up with the commercial platform in mind. The way circles work will encourage people to follow brands more promiscuously than they currently do on FB and Twitter because they can filter it out of their streams and interact when they want to. Google also has all of the other pieces to make G+ ubiquitous on the web. It will quite literally be a web that consumers will be trapped in everywhere they go: RSS, checkout, blogs, search, ads, etc..
To keep up with the latest developments, you can follow Christian Oestlien https://plus.google.com/105923173045...49725307/posts , he's the Ads Lead for the G+ project. His stream contains lots of interesting insight into what's going on.
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