I know, I know. Slap me on the wrist. I'm finally growing up to be a Big Girl Marketer and am now tracking my pages. (It's only been a year or so. What?)
So, I have about a month's worth of tracking on my free offer/invite site/opt-in pages. I have a percentage from Google Analytics. Yay me. Except I have no idea what that percentage means.
I mean, I KNOW what it means-- that's the percent of visitors who opted in. But I don't know what to compare it to. Is a 2% opt-in rate average? Or is 50% average? Or 95%? I seriously don't know.
I've seen some anecdotal evidence somewhere along the way that about 1% is good, but I have no idea where I heard that or in what context; it could have been something completely dfferent.
So here I am hoping my clear subject line will attract some helpful advanced Warriors (Kevin Riley, I hope I did ok!. Saw your rant earlier and I always try to be clear in my communications -- it is what I do after all :-) ).