What is a "good" conversion rate for free offer/opt-in page?

by 4 comments
Hi Warriors!

I know, I know. Slap me on the wrist. I'm finally growing up to be a Big Girl Marketer and am now tracking my pages. (It's only been a year or so. What?)

So, I have about a month's worth of tracking on my free offer/invite site/opt-in pages. I have a percentage from Google Analytics. Yay me. Except I have no idea what that percentage means.

I mean, I KNOW what it means-- that's the percent of visitors who opted in. But I don't know what to compare it to. Is a 2% opt-in rate average? Or is 50% average? Or 95%? I seriously don't know.

I've seen some anecdotal evidence somewhere along the way that about 1% is good, but I have no idea where I heard that or in what context; it could have been something completely dfferent.

So here I am hoping my clear subject line will attract some helpful advanced Warriors (Kevin Riley, I hope I did ok!. Saw your rant earlier and I always try to be clear in my communications -- it is what I do after all :-) ).


Thanks folks!
#internet marketing #conversion #free #good #offer or optin #page #rate
  • Profile picture of the author Heath Sanchez
    Hi Felicia!

    Great move to start tracking your results - this will make you grow leaps and bounds!

    You should get a much higher conversion rate when you're offering something for free, but it will mainly come down to the type of traffic you get and what your advertising says to get people to your landing page.

    I'm currently achieving a 55% conversion rate on my free Online Marketing Strategy eBook, but I'm working on ways to increase this even more.

    Hope this helps!
  • Profile picture of the author Harold Hsu
    Hi Felicia,

    It really depends on where your traffic is coming from. Are they PPC traffic? Organic search engine traffic? Or is your traffic coming from your list? These are just some of the factors that will determine an 'acceptable' opt-in rate.

    I assume you're talking about organic traffic, so I'd say that an opt-in rate of 40% or higher is great. 60% would be awesome.

    I think the 1% rate you mentioned has to do with a salespage the conversion rate (i.e. percentage of people who BUY your product). On average, I think most people get 2% for this.

    Hope this helps!

Next Topics on Trending Feed

  • 2 {{ upvoteCount | shortNum }} 5

    Hello fellow warriors , i've been reading your posts/comments etc for a long time . So i wanted to take tips from the best! So something i should mention , im 30 years old im a programmer-digital marketeer and currently im working on 3 eshops same time collection data from competitors , checking product prices all day long, posting on 2 pages on facebook , im doing adwords as google partner and slowly im trying to build backlinks for my seo project .Anyway my real goal is to create my agency. So i wanna start a project(company) that will provide customers with domain-hosting-email marketing-social media marketing-website creation-seo services-logos. Im super confused cause i really have no clue where to start.Should i become a reseller so i can provide hosting to others via a bigger hosting provider? Should i create a website selling services and setting examples of my previous work? IF someone is experienced plz help me with my journey through the dark! Thank you for your time guys <3