A company name

Personally, I would look at deleted or soon to delete domains and look for something that jumps out at you. With alot of the domain names snapped up so quickly these days, it's hard to get the domain based on the company name we developed first. So, many companies are getting the domain name first.

Stick with a dot com
commercial, Professional and makes google happy

Look at pool dot com for deleting domains
domize is another that is easy to try out names you are already have rattling around in your head such as SEOKing, etc. It will tell you if it is available. Keep wordpad open and cut an paste potentials then go to go daddy and do the bulk register to see what is actually available.
dont use numbers, dashes, too many chances for mispell/mistype and all your advertising going to benefit others. Besides it looks more professional without.
Make it easy for your customers to remember (and spell)
think about how it sounds and if it has potential for mispelling. ( always an option to get the mispelled domains to forward back to your site if they do mispell).

Hope that helps!
Suzanne

Jon:

I tend to favor names with a main benefit incorporated. I spent two minutes in a quick brainstorm ... don't know if any of these are trademarked or not (definitely do a tm search when you think you've found the holy grail.) Good luck to you.

Steve

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