Create it, rank it - sell it?

Personally, I would put your opt-in form near the top of your page, instead of the bottom.

You can also start to receive traffic from social networks. More trafic - more opt-ins.
+Move the email-form above.

Some people feel it's a tad invasive but a lightbox opt in form (the one that pops up over the top of your content after x amount of time) will greatly increase your conversions.

I find people don't even seem to be that deterred by a lightbox either - especially when you set them to only appear once and only after they've had a chance to check out your content

As per above really, I'd personally put your opt-in on the top right if possible. Some people may not even get as far the bottom before they leave.

Also your affiliate link...is that the one to hypnoshop? Personally I wouldn't link to another huge page full of text then to the shop like you've done - as people might not get as far as the end of your article on motivation. Leave the article there and link it as an article with the link in it. But on the front page I'd have that image link directly to the affiliate shop...so it's effectively an advert.

Ideally though I'd suggest finding a similar product on Amazon to link to. Reason being is people know and trust Amazon so clicking through isn't nearly as hard AND you'll get commission on everything they buy, so even if they dont buy the hypnosis tape or whatever you linked but did buy some shoes - you'll get money!

You can take this further with your list too. Email them some good free content PLUS a feature like 'latest deals in running'. Make it seem like you've done a bunch of work finding the best deals online for them and simply write a small blurb about each & of course affiliate link a few products they might want (Chris Guthrie does this, quite successfully).

Just my 2cents

Lightboxes have converted well for me on the Optins but I do find that a lot of people actually leave my websites when it pops up. So it can have a -ve affect on traffic.

You should also try to rank well for alternate or extension terms for your main keyword. Often people type up search terms in a variety of ways.

Place the opt-in form above the fold on your website and ensure that it is easy to find. You should split test various locations, colors, and designs. Have a clear submit button. Changing the word "send me the guide" into something new might also help like "Achieve the Body you Desire". Moreover, the most basic way to increase your opt in is to know who your prospects are and what they really want and by giving it to them, so you need to keep your page updated for current hot topics in your niche.

In my opinion you should worry about getting more traffic before you start taking all this time with design changes, etc. Content and traffic should be your main focus. Keep building content around your site, with each post optimized for a long-tailed keyword around the topic of jogging, exercise, running, etc. Put up a minimum of 3-5 articles per week with images, video, etc. Again make sure each post is optimized for just ONE keyword. Good luck.

Start marketing the sites with educational videos about the benefits of jogging and maybe start up a facebook group full of information in your niche.

About your optin. Well, for one thing, it's well below the fold. Like others have mentioned moving that way up is going to drastically help

Also, about your actual optin pitch. Honestly, when you mention things like wealth and stuff, I kind of get lost. I think if you make it a little more specialized it would help a lot. Also, I'd bet a lot of people read that headline and say , well I already know how to jog, how hard could it be right? But, I think if you go the route of say, -- Discover these 3 weird secrets for ......benefit, benefit, etc... Something a little more curious.

As for flipping it, well, having an income attached on there is definitely going to help along with an email list you can sell with the site. If I were you, I would focus on optimizing your optin box, maybe actually have it auto pop in when a user comes to the site(but for it to work, it really has to peak their interest and move them to action).. Then, work on building a followup full of value along with some solid recommendations(aka affiliate programs, jogging programs, equipment-amazon affiliate, etc..) and let that e-mail list make you money. Once you have that email list making you money, you stand to make a lot more money than if you just decide to fold now. ---And remember, once you get your optin and e-mail funnel working on autopilot, then focus on building traffic. More seo for related terms, video marketing, etc.

But, if you're going to do just 1 thing at all, GET THAT OPT IN FORM OFF THE FLOOR!


Cheers

Hey Zannix -

Great looking site, but why is your offer only at the bottom of the home page. It should be at the top AND on several internal article pages. Chances are, lots of your traffic will enter on those article pages, they have lots of long tail keyword juice. Make use of those pages to promote your offer.

There is a lot of untapped potential for other offers. You might look at dietary and nitrition info products, or perhaps affiliate offers for exercise equipment. Maybe Amazon affiliate offers ? Maybe setup a deal for drop shipping of products ?

My two cents...

Your opt-in offer needs to be above the fold for it to be effective.

I like your site, however, it can do with more content. I would focus on the content and getting more traffic to the site.

Cheers
SV

9,900 searches per month and your only getting 40-50 uniques ? Google keyword tool pffft!

I would wait it out then if you dont profit - sell it.

nice site, very clean. I would also move the optin box to the top or at least have a permanent spot on the right side bar at the top of it. This way your opt in rate should increase dramatically.

Then start to work on your follow up emails.. if you can really draw in a good crowd with them and a trusted list there is potential for good conversions.