I Was On TV Yesterday & Got a TON of Traffic!!!

[Mark Kaye]

I recently finished a book called Unemployed for a Living: The Inspiring True Stories of The Rich and Jobless.

Yesterday morning it was featured on the local news here in Jacksonville, FL. I was in-studio to discuss the book and talk about some of the amazing ways some of us have found to make money online.

One of my favorite stories is about Linda Katz who makes over $50,000 a year selling tumbleweeds....yes tumbleweeds. People love this story and I even brought a tumbleweed into the TV station so I could use it as a prop. (TV people LOVE props!)

Anyhoo, I had five minutes of airtime and, as you will see in the video, I pretty much spoke the whole time. That's one of the keys to being successful on TV and Radio appearances - GIVE AS MUCH INFO as possible. You are the expert. You are there to share your expertise.

The TV folk flashed the cover of my book up on screen and set-up a link to it from their website!

I offer my book for free on my website and I make money by loading it up with great affiliate programs and products. Plus, as you know, a FREE book is a great list builder! Well, they told every viewer that they could click on the link and get a FREE copy of my book! I got a TON OF TRAFFIC!

When I got home I had over 150 new leads from this appearance and they are still coming in.

Here is the video of my news appearance:

Digg - How to Be "UNEMPLOYED for a Living."

If you watch closely you will notice the following:

1. I don't mention my book once
2. I don't mention my website ever
3. I share solid information give people specific examples from the book.

That's why I was able to generate so many web visitors. I gave them enough to entice them and then left them wanting more.

If you sell any products that deal with health, wealth, or family issues then local TV and radio hosts are DYING to speak with you. These are the THREE BIGGEST topics of 2009 so far and will be for a long time. Come up with a segment, pitch it to local media and then have them promote your website.

Here are some ideas that any IM could pitch:

*5 Ways to Make Money with a Blog
*5 Ways to Keep From Getting Scammed Online
*5 Legitimate Online Business Opportunities
*How Your Hobby Can Pay Your Mortgage
*The Best Ways To Make Money in 2009

Remember, you don't have to talk about your specific website or book, but having a website will allow you to pitch yourself as an expert in your field.

You will get QUALIFIED and TARGETED traffic from TV and Radio.

[Mark Kaye]

Originally Posted by Justone

If you were on TV: grats, that's a nice traffic boost for sure but only short time

Yup. That's why you keep doing it! Radio is great because most of the interviews can be done from a phone...anywhere in the world!

[Greg124]

Hi Mark,
Interesting TV show, I liked your self-confidence.
It's good to that you got a boost in traffic.
I hope that some of the visitors you got become return visitors.

greg

[Mark Kaye]

Originally Posted by Greg124

I hope that some of the visitors you got become return visitors.

Thanks Greg! I capture email on my homepage (as everyone should) so i can get back to them when I want to.

Also, I now have a clip that I can send to other stations to show them what kind of a segment I can offer. the key with all media is to grow one appearance into MANY appearances...

[Scott Lundergan]

i LOVE how you dominated the conversation. I noticed that she was really enjoying the energy you gave out, almost like, " Thank goodness he's not boring and I don't have to ask backup questions about economy, etc etc...."

When I produced television in Orlando, I always noticed how the energy of the guests can change the atmosphere in front and behind the camera

Very cool...bravo, you nailed it

[ecoverartist]

Nice work!

I chuckled about the woman selling tumbleweeds, but I once bought a piece of driftwood off of eBay (I needed it for a centerpiece I'm making - and living in land-locked WV means we have none).

[Ron Douglas]

Good for you Mark. Well done. Hopefully it gains traction and leads to other publicity. Then you could be the next Rich Dad :-). I heard that he wasn't even rich before that book. Talk about fake it until you make it LOL.

My TV and radio appearances last year led to a book deal with a major publisher. It also helped that I sold over 50,000 books and ebooks on my own first.

Really though, if you have something that's news worthy, the sky is the limit. Get a good PR guy to keep working the story for you. The more appearances you make the easier it becomes to get other media outlet to bite. Good luck.

[alexshelton]

Excellent Mark, was it good fun?

[Mark Kaye]

Originally Posted by alexshelton

Excellent Mark, was it good fun?

It was a blast! Thanks for asking.

[write-stuff]

Mark, you are TRULY "the man". You handled that inteview like a true pro. You ooze with just the right type of charm. I can promise, you'll be doing a lot more of them. (You aren't a pilot are you?)

Thanks VERY much for sharing your story with us. It is one of the most inspirational and motivational examples I've seen.

- Russ

[Zachary R. Skinner]

Mark,

This video is very fantastic. You look great on the news.

Now I just need to book my own spot on the news!

[Mark Kaye]

Originally Posted by Zachary R. Skinner

Now I just need to book my own spot on the news!

Thank you! Let me know if I can help...

[Mark Kaye]

PS: If you want to get a copy of my book and BYPASS the email capture them you can get it here:

http://unemployedforaliving.com/UFAL.pdf

I will also post this in the FREE Ebook forum. And, as always, would love some PM testimonials.

[Eric Land]

very cool

Question though how did you end up getting on the tv show?

[Alan Petersen]

Nice video. I also enjoyed your free ebook. It's always very motivating to read about folks having success online.

I also liked the way you laid out the book with the affiliate programs you were promoting. How they related to each chapter. Nice subtle way of doing that. Good job!

[Mark Kaye]

Originally Posted by cires123

very cool

Question though how did you end up getting on the tv show?

This particular station is one that has had me on before so I knew the producer. However, if you have a station locally you can call them up and ask for the "Morning Show Producer." Get their phone and email.

Here is the pitch I sent the producer for the segment you just saw:

Hi _____________,

It's Mark Kaye, hope you had a great holiday!

I have written a new book called "Unemployed for a Living: The Inspiring
True Stories of The Rich & Jobless" which I am giving away for free on
my website: MY WEBSITE HERE

It's all about the incredible and amazing ways that people all over the
world make money without working a traditional job.

*Linda Katz from Kansas sells tumbleweeds...yes, tumbleweeds. She makes
over $50,000 a year!
*Alex Tew sells dots. He sells them for $1.00 each and he has sold
1,000,000 of them!
*Tony Waters is a teenager with a "Skateboarding Website" that earns him
over $90,000 every year...more than his parents make!

2009 is going to be rough. Jacksonville's unemployment rate is already
at 7% and it's just going to go up. There will be more people in need of
steady income and fewer jobs to support them. People need to understand
that there are other ways to make money.

I think this would be a great inspirational topic to kick off the New
Year. Plus, everybody watching can get a free book!

As always I will be charming, entertaining, and I'll bring some
fantastic props! Let me know what you think and what time I should be at
the studio.

Talk to you soon,

-Mark Kaye

If you don't know the person already then you want to introduce yourself in the first paragraph, but this is a pretty standard pitch and should work for almost any topic.

Include bullet points.
Mention how it relates to their local market.
Include all of your contact info too.

It may not work on the first try, or you may need to follow-up with a phone call, but always remember that they need people on their show so you are actually HELPING them out!

[TiffanyDow]

Thanks for the template Mark! I'm going to use something similar for my local paper.

Tiff

PS - Congrats on your broadcast success!

[lburrell]

Good stuff mate!!

[robocallaghan]

Love it :-)

Thanks for the ebook too - just looking for my next read.

Rob.

[Mike Hill]

Hey Mark great segment, awesome enthusiasm and nice props... Great timing with the topic and a nice touch to make it free. You're going to get a lot of signups for sure and a lot of backend sales too!

Mike Hill

[JerryIL]

Very nice job..
Local media loves this type of stuff...well done and congrats..!!

Jerry

[Haltingpoint]

Originally Posted by Mark Kaye

PS: If you want to get a copy of my book and BYPASS the email capture them you can get it here

Thanks for the direct link. However I can't help but notice that this motivational post just happens to claim great results which you just so happen to sell a guide recreating to in your .sig. Sorry to be a whiner...just seems like there's been a lot of "indirect" promotion on here as of late...

Some of the PDF was truly interesting though, such as the tumbleweeds so thank you for sharing that. Also, the sample pitch was very helpful. Gotta wonder how many of those these hosts receive each day...

[AlexKaplo]

Wow, congratulation on all the success man!

You've given me a lot of ideas for contacting my local radio and tv station.
Thanks a lot for sharing!

Alex Kaplo

[Aroha Clarke]

Hi there,
How inspiring your TV interview was... I am very new to all this... I live in a little country way down under called New Zealand and up until I saw your interview I was set on finding someone elses product and then selling it on the internet, I see everyone is doing it... I just joined Warrior forum today and I have spent the last few hours just browsing through as I wasn't quite sure how everything worked with forums... its great !

I have always been a thinker, dreamer, imaginer (is that even a word?), creator without actually knowing how to put all the parts together to create a product/service that I could market .. I didn't follow through enough with ideas.

Tumbleweed... who would've thought, I love it... I'm going to take a bit of a break now to jot down a few ideas ... new and old !

How Exciting!!

[Rachel Goodchild]

*waves furiously to auckland kiwi girl*

we could network

Originally Posted by Aroha Clarke

Hi there,
How inspiring your TV interview was... I am very new to all this... I live in a little country way down under called New Zealand and up until I saw your interview I was set on finding someone elses product and then selling it on the internet, I see everyone is doing it... I just joined Warrior forum today and I have spent the last few hours just browsing through as I wasn't quite sure how everything worked with forums... its great !

I have always been a thinker, dreamer, imaginer (is that even a word?), creator without actually knowing how to put all the parts together to create a product/service that I could market .. I didn't follow through enough with ideas.

Tumbleweed... who would've thought, I love it... I'm going to take a bit of a break now to jot down a few ideas ... new and old !

How Exciting!!

[Nightengale]

OUTSTANDING information! Thanks so much for sharing.

Michelle

[Louis Raven]

Originally Posted by Haltingpoint

Thanks for the direct link. However I can't help but notice that this motivational post just happens to claim great results which you just so happen to sell a guide recreating to in your .sig. Sorry to be a whiner...just seems like there's been a lot of "indirect" promotion on here as of late...

Some of the PDF was truly interesting though, such as the tumbleweeds so thank you for sharing that. Also, the sample pitch was very helpful. Gotta wonder how many of those these hosts receive each day...

Apart from affiliate links you can whatever you want in your sig as long as it follows the rules.

Also, Mark has expressed nothing but brilliant forum marketing here today that we can all learn from.

Great video Mark, you a natural boy!!

Louis

[Mark Kaye]

Originally Posted by Haltingpoint

Thanks for the direct link. However I can't help but notice that this motivational post just happens to claim great results which you just so happen to sell a guide recreating to in your .sig.

Thanks for calling attention to my signature! Maybe I'll get some more traffic now. LOL.

In all seriousness, this is my area of expertise. Radio and TV is underutilized by Internet Marketers as an offline traffic generator. The results I share in this thread are real and I thought a few Warriors could benefit. (And this thread is 100% FREE...doesn't cost a dime!")

[Mark Kaye]

I got a PM from someone who wanted to know where to find email addresses for Radio producers. There is an industry site called Latest Breaking Radio and Music News - AllAccess.com v2.0. If you view the "Arbitron" section you can visit any city in the country and see a listing of all the radio stations in that market.

Also, links are provided so you can find contact info.

[Haltingpoint]

Originally Posted by Mark Kaye

Thanks for calling attention to my signature! Maybe I'll get some more traffic now. LOL.

In all seriousness, this is my area of expertise. Radio and TV is underutilized by Internet Marketers as an offline traffic generator. The results I share in this thread are real and I thought a few Warriors could benefit. (And this thread is 100% FREE...doesn't cost a dime!")

Heh, sure thing. In all seriousness though...I only pointed it out because a lot of people seem to have been making posts that they otherwise would never have made unless they had an associated product they were selling in their .sig. The reason WF kicks so much butt is because it used to not have a big problem with that.


Don't get me wrong, I'm happy for you and really appreciate the advice, its just something I've noticed on here as of late that has been irking me and even John Taylor references this in his open letter to the admins.

And to Louis, yes I realize he has shared some nice tips and that what he did is technically allowed on the forum...its just an issue that I've noticed (and apparently others have as well) has become more prevalent.

Anyway...back to the discussion at hand. Enough of my threadjacking.

[Paul Hancox]

Hey Mark

I just watched the video... nice one! You were very professional and entertaining. Glad you got a nice bunch of traffic.

Yeah, and the tumbleweed thing made me laugh, too. I wonder how many new tumbleweed sellers will spring up after that...

[honestbizpro]

Good job Mark...free publicity is my FAV. I am so tired of seeing infomercials on ebay, website templates and CPA work from home lead commercials, this gives me an idea for a Internet Marketing Cable channel.

[united99]

In my offline life I help clients get press and media coverage. It's a no-brainer that I should be doing for myself.
Thanks for the impetus!

[lgibbon]

Originally Posted by Louis Raven

Apart from affiliate links you can whatever you want in your sig as long as it follows the rules.

Also, Mark has expressed nothing but brilliant forum marketing here today that we can all learn from.

Great video Mark, you a natural boy!!

Louis

Add to that bumping his own post.
I think haltingpoint got it right the first time.

[firstdrum]

Very cool Mark. I started selling on the internet 14 years ago and looking back, it's neat how much more depth and even credibility there is today for those who make a living online then back then. It seems like the last 5 years especially have really kicked things into high gear. But hang on tight, I think things are we haven't seen anything yet!

[millionebook]

Great post and very inspirational, Well done

[gpower2]

What a great post Mark! I sense that you will get more and more exposure from that 5 minutes of airtime (that's what we are all really looking for anyway isn't it?). Heck your YouTube video already has 300 views as of this writing! Truly inspirational.

Let us know of your progress here.

Regards,

Gary

[Notarealdoctor]

Great job Mark. I'm going to use your method of a free ebook and go from there.

[Mark Dulisse]

What a great post. Congratulations. Innovation and Implementation is key. I like your self confidence, and you added value to me. Thanks you.

[Sonny Saini]

Awesome stuff Mark. Its impossible to hold someones attention on media such as newspapers / magazine's for 5mins - TV is definately the way to go!