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Survey Says ... but does it Reveal Anything?

by The Niche Man
7 replies
With the glut of surveys on the market now, when it comes to Internet Marketing do surveys really work anymore? Or are they just a waste of money and time, all things being equal?

Any Warriors out there who conduct surveys of their list for example or any other type of survey successfully?

Any tips you can give for getting accurate surveys?
#reveal #survey
  • Profile picture of the author Yogini
    I think it's helpful to just ask your list or blog readers to send you an e-mail with what their concerns or interests are. You can find out what they want to learn about, what their biggest problems are in that niche and then shape your articles, newsletters or products to help with relevant solutions. I have a yoga newsletter and asked my readers to write me with their concerns and several mentioned to me they were interested in the question of yoga during pregnancy. That was helpful for me to know.

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  • Profile picture of the author Derek Soto
    Survey's are wonderful and make life easier, you can ask people what they would rather buy, just like I do: I say, would you rather buy an e-book, a video series, an audio series, etc. For my list, they seem to want the e-book, so armed with this information, I make an e-book. I even ask them, which title would you buy more and I list five titles, check this, they are telling what to make them, what to call it, how much they would pay for it, that's pretty handy pimp!
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    • Profile picture of the author myob
      Actually, accurate surveys do not really exist; they will always contain wide gaps of data. Formal surveys in general have limited value without an understanding of statistics and the technicalities behind it. For example the phrasing of the questions themselves can distort or sway results to either a desired outcome or hide underlying issues. Also those who choose to respond to surveys may not be representative of the target group.

      In my marketing I often conduct "surveys" (which are actually embellished questionaires) to generate leads or to uncover hidden dissatisfaction within my customer base. Techniques of using surveys for marketing and generating leads in highly diffused mass markets or gauging customer satisfaction levels may be the best applications. Certainly not at all "scientific", accurate or otherwise statistically meaningful.
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    • Profile picture of the author The Niche Man
      Originally Posted by Derek Soto View Post

      Survey's are wonderful and make life easier, you can ask people what they would rather buy, just like I do: I say, would you rather buy an e-book, a video series, an audio series, etc. For my list, they seem to want the e-book, so armed with this information, I make an e-book. I even ask them, which title would you buy more and I list five titles, check this, they are telling what to make them, what to call it, how much they would pay for it, that's pretty handy pimp!
      That's a good starting point but I wonder when and if they actually put their money on the line how different their choices would be.

      For example, if you just walked up to me and asked if I would choose product A or B, I may choose product A because I'm most familiar with it. But if my money was on the line, I would do my research and may find out B is more to my liking now. Or I may decide I don't really need it now, etc.

      It seems like hitting a moving target in many cases, because of the incredible amount of variables. But then again maybe that's why corporations spend billions trying to get it right and still miss the mark most of the time. Plus the fact most people buy from emotions rather than logic makes it even more "iffy!" Anyway thanks for the input.
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      • Profile picture of the author Derek Soto
        Originally Posted by The Niche Man View Post

        That's a good starting point but I wonder when and if they actually put their money on the line how different their choices would be.

        For example, if you just walked up to me and asked if I would choose product A or B, I may choose product A because I'm most familiar with it. But if my money was on the line, I would do my research and may find out B is more to my liking now. Or I may decide I don't really need it now, etc.

        It seems like hitting a moving target in many cases, because of the incredible amount of variables. But then again maybe that's why corporations spend billions trying to get it right and still miss the mark most of the time. Plus the fact most people buy from emotions rather than logic makes it even more "iffy!" Anyway thanks for the input.
        I got by the average. When you do a survey and 75% say they prefer something over something else, the smart money says to make what they prefer, it's never let me down yet. Survey's are not sure things, rather they are helpful guides that can save you a ton of time and money!
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  • Profile picture of the author Troy Broussard
    Surveys work great, but you have to incentivize people to participate if you want a lot of feedback. It's the typical "give to get" philosophy. We've run several surveys and gotten mediocre results the first couple times until we provided something of real value for free in exchange for 3 minutes of our readers time. Wow - huge difference... participation went up by about 6x...

    The price we paid in the free content/links we gave away was well worth it as we received very good and detailed information as a result of the survey. But the key is to do it right and tell your readers up front that you respect their time and appreciate their participation and that is why you're giving them a bonus for helping, etc...
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