How many monthly searches are needed to make a good Keyword?

by tierney211 14 replies
What is the minimum number of global monthly searches a specific keyword needs to have in order for you to purchase it as a domain name and build a web site around it?

I am looking at one with very little competition that gets around 400,000 global searches each month.

Do you think thats enough searches to get some decent traffic with some strong consistent marketing on my part?

tim
#main internet marketing discussion forum #good #keyword #make #monthly #needed #searches
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  • Profile picture of the author xavierfok
    hi Tierney,

    the number 400,000 seems to appear like you have either chosen too competitive a niche, did a WRONG SEARCH or you are an extremely big company whom i cannot help anyway.

    I am going to assume that you are a single individual and trying to rank for a niche keyword.

    the most common problem is that you are doing a wrong search. go to google keyword tool and on the left hand side make sure you CHECK EXACT MATCH and UNCHECK BROAD MATCH and PHRASE MATCH.

    the number that you get should be much smaller than 400k, likely to be in the region of 3k-50k, if it is a niche market.

    secondly, it is near impossible to have 400k searches with very little competition, unless you are very lucky. You may want to start looking at searches between 3k-10k instead. Yes they are very very much lower than your 400k searches, but 3k searches feeds you well enough too.

    If you rank #1 on Google, you get 50% of the traffic, which is about 1500/mth.

    the expected conversion of your visitors is 1%, which is about 15/mth.

    The amount paid per conversion is about US25, which sums up to about $375. Not a whole lot of money, but good enough for a starter.

    If the number is still too high, try going for long tail keywords, which simply means keywords which are longer in length. They have lesser searches and also a lower competition. 3-4 words is considered good enough. They can be seen from the Google Keyword Tool under keyword ideas.

    For bigger websites, you are going to invest either more time or more money trying to do a load of marketing, backlinking, article writing, SEO, and many more.

    If you need help in finding the right keyword, you can send me a PM, and i will assist you.

    Hope it helps!
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  • Profile picture of the author tierney211
    thanks for the info. it's just me and the keyword is a few words put together. I actually started with a different key word using the google tool and it gave me other options. I looked into one the suggestions it gave me (my keyword didn't even come up) and after typing it into google I see there are no paid ads for this popular niche using this seemingly unpopular keyword.

    Although when i did i search through AVG powered by google, ads to pop up. What is the difference?

    tim
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  • Profile picture of the author tierney211
    btw thanks for the criteria of 3,000 to 50,000 searches. I may just keep narrowing my search until I get within this range.
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    "Do not act as if you had a thousand years to live." -Marcus Aurelius
  • Profile picture of the author warrich
    Some says 50,000 would be great, some says 200,000 would be great, I am now totally confused which should we use.. I know we can get 1500 exact searches, but what about glonbal monthly searches?
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    • Profile picture of the author Matt D.
      You should use the one that you feel more comfortable with. And this entirely depends on your knowledge and skills and probably even resources that you have to make a good website.

      You can make a website ranking for a keyword with 1k searcher per month and make $1000 dollars with it or even more. Everything depends on your conversion which depends your keyword.

      Do your keyword research, go after keywords with "buy" or "how to" or "product name" in them, these usually convert better. I'd rather go after "buy product name" with 1k searches knowing that I get a $500 commission for it than 10000 searches for a "how to" keyword with a product for $25/sale.

      It all depends on your niche, this is CRUCIAL. It's not the numbers, it's what's behind them.
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    • Profile picture of the author papuanac1971
      Originally Posted by warrich View Post

      Some says 50,000 would be great, some says 200,000 would be great, I am now totally confused which should we use.. I know we can get 1500 exact searches, but what about glonbal monthly searches?
      I don't bother much about numbers but about competitive web pages. I alwayd do deep research to see who is on the first place of Google for specific keyword.
      If there are no authority site I go even with 200.000 global monthly search because I'm pretty sure I can beat competition with SEO knowledge I have. If I find wiki or some eHow site I just avoid that keyword and look for another one.
      Minimum global monthly search I do is 3.000
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  • Profile picture of the author sevenkoncepts
    What I have felt here that nobody can answer for the exact figure for monthly searches but that was really healthy discussion over the topic like my Keyword is "creative Networks " where I'm hoping for the huge traffic.

    thanks
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  • Profile picture of the author Miguelito203
    Originally Posted by tierney211 View Post

    What is the minimum number of global monthly searches a specific keyword needs to have in order for you to purchase it as a domain name and build a web site around it?

    I am looking at one with very little competition that gets around 400,000 global searches each month.

    Do you think thats enough searches to get some decent traffic with some strong consistent marketing on my part?

    tim
    A "good" keyword is a highly-targeted one that converts into sales. That number of monthly searches is quite high. Are you sure that you chose a keyword at the end of the buying cycle? It seems like it might be a bit too broad.

    Joey
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  • Profile picture of the author Mark Gray
    If any of my keywords gas 1000 exact monthly (global) searches thats good enough for me
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  • Profile picture of the author IvinViljoen
    If you want to go super niche and lazer targeted, look for keywords giving you great returns on search but has low competition - about 9.900..
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  • Profile picture of the author williamk
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    I wont go for anything less than 500 exact searches. And then build up on that. But you can also buy keywords in the forums and save some time from the research.
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  • Profile picture of the author Jamoos02
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  • Profile picture of the author nasuryono
    Yes, that kind of volume will get a decent traffic. However, the question is: would you be able to rank for that keyword?

    A lot of times the keywords that people are trying to rank for is not a buyer keyword. They are often a "research" type keyword. In other words, those are the keywords people type when they are still researching for something.

    Always try to rank for a buyer's keyword. You will see higher conversion although the search volume might be a lot lower.
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  • Profile picture of the author convict29
    I had the same question long time ago.
    In the end you'll get many different opinions and you will get confused. The best think you can do is try yourself.

    Trying your self you'll get the answer and you'll find your SEO skills and caps.

    I would suggest you to start with 500 Global Exact match and see how your doing, then move up to 700, 1000,1300. So you'll find out your limits and your challenges.

    Let me tell you that, i started with 30 global exact match. And i did it,then slowly i started to increase my limits. Now i can rank first page for up to 1500 with in 10 days. I didn't knew what i was capable of.

    Some people are capable for 10.000 exact match or even higher and guess what... this is what they will suggest you to do and you will probably wont do it.
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  • Profile picture of the author garyt
    I go for 1000 exact searches for very niche keywords.
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