Article Marketing Resource Box...Best Strategy?

derek_thomas · 01-03-2009, 10:06 PM

Hello to all my fellow warriors...

I have a quick question for you today. What is the best way to utilize the resource box at the end of each of my articles? Should I link to my blog or directly to a related product?

On one hand, if they click through to my blog I have the chance of capturing their email and growing my list with the hopes of building relationships and customers.

On the other hand, linking to a product highly related to the article may be less hoops to jump through, you know.

I am planning on testing both methods, but was just wondering if anyone had any advice.

Thanks in advance for your help!

yesacpow · 01-03-2009, 10:12 PM

I would link my articles directly to a squeeze page. There email address is more important than one sale.

When you have their info you can market to them over and over again.

Look at it this way- If they are not willing to simply fill in there name and email address, why do you think they will submit their credit card numbers?

Just my opinion hope that helps.

Quote:

Originally Posted by derek_thomas

Hello to all my fellow warriors...

I have a quick question for you today. What is the best way to utilize the resource box at the end of each of my articles? Should I link to my blog or directly to a related product?

On one hand, if they click through to my blog I have the chance of capturing their email and growing my list with the hopes of building relationships and customers.

On the other hand, linking to a product highly related to the article may be less hoops to jump through, you know.

I am planning on testing both methods, but was just wondering if anyone had any advice.

Thanks in advance for your help!

derek_thomas · 01-03-2009, 10:34 PM

Makes perfect sense.

I guess I am just in a hurry to make a few sales.

01-03-2009, 10:06 PM	#1
derek_thomas Active Warrior Join Date: Jan 2009 Posts: 39 Thanks: 6 Thanked 0 Times in 0 Posts	Article Marketing Resource Box...Best Strategy? Hello to all my fellow warriors... I have a quick question for you today. What is the best way to utilize the resource box at the end of each of my articles? Should I link to my blog or directly to a related product? On one hand, if they click through to my blog I have the chance of capturing their email and growing my list with the hopes of building relationships and customers. On the other hand, linking to a product highly related to the article may be less hoops to jump through, you know. I am planning on testing both methods, but was just wondering if anyone had any advice. Thanks in advance for your help!

01-03-2009, 10:34 PM	#3
derek_thomas Active Warrior Join Date: Jan 2009 Posts: 39 Thanks: 6 Thanked 0 Times in 0 Posts	Re: Article Marketing Resource Box...Best Strategy? Makes perfect sense. I guess I am just in a hurry to make a few sales.