Sex Still Wins

Yes, this is one of the facts of human nature. "Sex" appeal sells and attracts men from far and wide... and even women.

There is a reason why so many facebook advertisers use a picture of a hot women for their ad. I mean, is it appropriate for a site about insurance? Or a site about digital cameras? No but it gets clicks!

I think this will always be true. It's in our biological programming. Sex and sexiness sell.

Look how banners that promote almost anything often have a hot woman on them.

The clicks can be really easy with a girl's poster, but is it right to promote anything unrelated this way???

As mentioned above, I doubt the clicks convert, they just click the girl interested and then they see something about car insurance.. they exit instantly.

Sex sells and it always will. Not that I know personally... I'm a guy :-p

It's mostly our "fault"... men

Well can this not sell??

u're right. I also think that it's true, and it'll always be like that I think. And you can compete more with giving out real quality product , and advertise it the way that 'gig girl' does. You'll win the competition. Don't you think so?

This is obvious, of course sex still wins. Especially when given a choice between a very attractive person and a not so sexy person.

One is going to get more looks so you want your product advertised with that person. Wouldn't you choose a very sexy girl to advertise your product over one that wasn't so sexy?

I saw an advertisement on a forum dedicated to backlinks that showed a very beautiful woman shilling "Backlink Services!"

If that isn't enough proof than I'm not sure what is. That said I think it would be more interesting to discuss the differences between subtle sexy ads and blatant sexy ads.

What IS the difference and how does blatant or subtle effect YOUR buying decisions.

lol! I've actually been following her workouts for the past few months... and I'm getting great results. Having said that, watching those videos and trying to learn something is a very difficult task... to say the least!

I'm thinking of perhaps giving up my dignity and showing cleavage to get views. But I don't seem to be thinking like a marketer for this >_<

But in fiverr hotties will definitely give a goal...

Very true.

I'm not sure about how other women feel about ads with outrageously gorgeous males...but..........

When I see an ad with a guy in it that is worth ogling, I never seem to remember what the product is. I remember the guy, no problem, but what it was he was selling just completely slips.

Maybe I am just abnormally focused? Whatever. As far as I'm concerned, if I want a specific product (and that's the only way I shop is when I really want or need something) I just buy it. I don't care about the ads. But advertisers are free to keep featuring the scantily clad Adonis for my viewing pleasure anyhow.

Ive just looked at that Zuzana Bodyrock. I d buy many gigs from her it she was on fiverr.

I would give a higher marks to an awesome voice, instead of a person's look or features. Remember Susan Boyle?

Yep, since the beginning of time, sex has been a seller.

I say this from my own opinion, and may not be fully representative of all, but there's nothing more beautiful than a pretty woman.

I'm against degrading anyone in any shape or form, but in reference to those that are using their good looks and femininity to sell their gigs on Fiverr--why not! It's working for them, and they're having fun with it, so all power to 'em.

Look at godaddy lol.

Yes, it's one of the basic needs for human beings. Not only men but even women only that the two sexes behave naturally differently to the opposite sex. Apart from food, shelter and clothing, sex is another very important basic need to humanity. It plays a very important role in driving our behaviour and life.

There is also another site, where a pretty attractive looking chick said she will do anything for $5, it was a huge hit.

come on, sex has been winning for several thousands years, that's why there is "sex sells". it is true.

I have a question there then: among all the most successful salespersons in history, are there more women or men?

I dont get it, you mean the most successful in term of gender?

When you are playing on human emotion and empathy in your marketing you are always going to win.

Even before we are born we are biologically tuned into various characteristics and both genders have the make up for 4 of the most important elements :-

Fear
Love
Greed
Sex

If you can play on these and create raw frustration, and add some sort of twist, as you do see in some sexy advertising...you can make some very good money.

sex sells is very cliche, but just look at deodorant commercials as one. They play on all these human elements and it is no wonder that smelly stuff you spray under your arm sells so well. lol

It is not the product, its how you market it and use these element when you are marketing it.

hahah... Sex and sexy voice wins heart of Marketers. I totally agree at the Point that male gender is the Most Powerful that so obvious. but due to some points Female gender takes over, and mainly it is not due to talent or Intelligence, its the looks and appearance.

Unfair as it may seem but I really have to agree that sex and sexy girls are both advantageous on attracting a lot of clients especially on men. They are always associated with "pleasure" that's why there is no doubt that everybody's interest are somehow centered on sex and anything related to that.

dsouravs : ouch...what's up with this genderism??

But is there any place for Asian deeply-tanned skin, unsexy girl to set up such gig? Maybe if you girls want to set up a gig that way but feeling not so attractive, you can have your pic photoshopped first

He won't be. The reasons are due to the way males and females are hard-wired. 3rd wave feminists look to brush aside everything learned about exactly how this is so in social and evolutionary psychology, but that doesn't make an apple into an orange or strip people of their sexuality (or sex-appeal).

A male produces millions of sperm and can, conceivably, impregnate millions of females. The obstacles to him not doing so are social, not physical.

A woman has a finite number of eggs. Every year that she ages after the age of around 20 (from memory) her chances of successful conception and delivery begin to slowly decline. Around the age of 25 they begin to decline slightly faster. Around the age of 30 they begin to almost nose dive. And either way, unlike the man, she must carry the child for 9 months to deliver it, and then the baby requires several more years of nurturing.

As for the male's part of that, once she conceives he could die the next day and its not going to affect whether the woman he mates with reproduces or not. The reverse is not true.

The consequences of those reproductive facts of life affect our mating strategies - and they've been evolving over thousands of years (though evolution is a very slow process).

Males are generally therefore attracted to the following in potential mates:

1. youth;
2. signs of fertility (hip to waist ratio, pheromones, and subtle signals females give off during ovulation that males unconsciously are receptive to);
3. beauty.

The beauty matrix, like youth, have to do with his chances of successfully reproducing with a woman to create offspring that have survival chances to live long enough to reproduce successfully in turn. This is hard-wirded, evolutionary programming.

In contrast, females, because of their vulnerability during pregnancy and because of the demands an infant will place upon them, seek very different qualities in a male (which are the things they find attractive), and all of which are things that indicate he will be able to provide and protect - strength, confidence, wealth, power.

Offline marketers have known this and used it for decades. The process has been steadily refined.

Here's a bonus nugget, since I'm posting evolutionary psychological facts and their role in marketing, rather than catering to the PC crowd who prefer the bubble of their belief system rather than cold hard reality:

1. The "middle aged male crisis" is a myth. Actually, there is some truth in it, just not the one Cosmo and company have been selling. The male is not having a crisis, nor does it have anything to do with the fact that he's middle aged. The reality is that his similarly aged female companion, whatever her other virtues, is past her reproductive prime: she is no longer viable reproductive material; while his reproductive cycle isn't over yet.

So whether he's aware that he's doing it or not (and most likely he isn't), he attempts to turn back the clock to attract a younger female who is in her reproductive prime and he does this by "re-inventing" himself in ways he believes will attract such a mate.

Does this mean he's going to cheat on his wife or divorce her? I don't know. But most people shouldn't need to look far to find a 40+ friend, acquaintance, or associate, who has gone through just such a "crisis" and mysteriously divorced his wife to "shack up" with a 25 year old "air head."

Sorry that the post isn't PC, but the forum is about marketing. To me that means knowing human nature as it is (not how I wish it would be) and adapting my marketing strategy to that.

-Spyder

You're right about that one

I'm thinking about taking down my image of myself because I'm not that Handsome and put some hot chick up there...lol

Do you not feel like fools for being manipulated like that though? I find it extremely difficult to respect men that I can manipulate with sexuality, to be honest. I couldn't take money from men like that either, for any service, because it would be like taking money from children. Easy and embarrassing to both parties.

And sex sells to a point. Would as many people hire that woman to write a report on differential calculus or C++?

Yeah, but if you are a good looking dude you are dissed by other dudes.

Sex, sexy, is the best way to attract visitors, no doubt about that!

the theory of evolution dictates that sex sells!!!

saleswomen who wear revealing clothes are known to sell better than man in any clothes. The reason why we are here today is because our ancestors were horny enough to keep trying to create more and more of us. Naturally we are the same as them!!

My receptionist counter and sales counter rule is - girls under 30 with skirt and mini tank top! I guess that would really keep the queue really long. FREE LOOKS FOR EVERYONE

Lets just enjoy the girls ^^

A pretty sexy girl might sell to a guy very easily but the reverse can also happen when they try to sell to women. I have found that there are quite a lot of females that can be jealous if you're considered good looking and instantly put up a wall against you for this reason only. In some cases you even have to work twice as hard than if you were plain just to overcome the looks factor and gain the approval of other women.

I don't usually click on ads with skimpily dressed women simply for the fact that what is happening is so obvious and it annoys me they don't cater more to women. For instance I would love it if more ads had really hot guys with rock hard abs and full hairlines. I could go for that. After all women like to click too.

Half agree though it can remove half your targer audience if it is used wrong

An attractive woman can grab the attention of both males and females. While it will normally grab their attention for different reasons, it is still attention grabbing.

If you are going to use a picture of a person, why not make sure it is an attractive person? You want to catch their eye and lead them to your ad to read it after all!

Have you watched TV lately? It's been around many for a very long time.

LOL!

Girl and sex these are very natural fact which have been continuing since ancient period. Everybody like beautiful content and girls are most attractive content.

Considering that sex drives most of our decisions (especially men & younger women), this is hardly a surprise.

Spyder's been tearing this thread up, though, so I don't have much more to say on the topic.

This has probably been mentioned already and I didn't bother to quote the few posts I saw that touched on it well.

But

Sex only sells insofar as it conveys a message. Hot chicks in underwear don't sell anything. The association of them with a product will. Does sex win? Maybe. But it doesn't sell without some careful constructing. Otherwise, every single ad ever would use the same thing, and there are some ads that use sex to sell that get a lot of attention but do very little converting.

As to the few comments about what makes attractiveness there are still debates as to the symmetry issue and 'averageness' of a face. Humans can reliable identify symmetry without any symmetry cues and will as often pick the non-avg face among the avg. I won't go into the psychology of it, it's long winded. But definitely something to look into.

Was that her porn name because that's a killer fitness name. She knows marketing if she named herself that after the fact. On second thought, maybe her agent or manager came up with the name

Sex is always a massive seller anyday. There is an online forum I know which has the highest number of visits and posts being done in the romance and sexuality section. Sex will always sell and if you can get a beautiful lady to introduce your product in a video, your attention grabbing part of the AIDA principle is done.

I have a few "sexy" mini-sites (not adult, but bordering on adult) that always perform well. And sex is an evergreen niche! Much more fun niches to work in versus acne, dog-training, etc.

Funny story about pictures of hot girls. I noticed a few of my friends on Facebook (smart people too) added this girl who had a smokin' hot profile pic. And even though she said she was local and went to the local college something just seemed fishy. So I Tineyed (reverse image search) her photo and it brought back a ton of hits. Totally fake profile and this profile is sucking in new FB friends everyday.

Captain Obvious,

This is something that has been in our society for several years, and thus why some people e-whore to make their income.