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PPC click converting to Ad clicks?

by Kwonyoo
4 replies
I always had this question and never found an answer.

So, if I setup a PPC campaign for my website. When a person clicks that PPC, I pay the amount, I get that part.

But when a person clicks PPC ad, does it convert to ad click on my website? Like adsense, CPA offer?

If not, here is another question. Will it be stupid to setup PPC campaign if your site is only monetizing adsense?

Thanks!
#click #clicks #converting #ppc
  • Profile picture of the author timpears
    When someone clicks your ad, they will be taken to your site (or where ever you direct them to in your ad). So if that is what you mean by a click on my website, the answer would be yes.

    If you are expecting to get a click on your AdSense ad or what ever ad you have, the answer would be no. They would have to land on your page and then click on the ad for you to get paid.

    You can't use AdWords to send visitors to your AdSense sites as that is against Google ToS.
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    • Profile picture of the author BloggingPro
      Originally Posted by timpears View Post

      You can't use AdWords to send visitors to your AdSense sites as that is against Google ToS.
      Oh the glory days of Adsense arbitrage. I remember when I first started reading about making money online the big craze with Adsense was buying ads on Google network instead of paying for search. Meant you could get "penny clicks" and then bank it when someone clicked an ad on your landing page.
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  • Profile picture of the author webapex
    There was a time when adsense arbitrage, buying cheap ads to send people to adsense pages where they clicked more expensive ads was a working proposition, it seems to not be a common practive and is not approved by google.

    Conversion can be a killer even paying 10 cents for PPC ads that bring visotirs to a 50 cent adsense ad is likely to lose money due to click rates much lower than 1 in 5.
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  • Profile picture of the author Don Schenk
    When you as an advertiser trying to sell a product purchase PPC advertising (from Google Adwords or a PPC advertising company) your ads for your product will appear on other people's websites. These are website onto which Google (or the ad company you chose) places you advertisiment.

    When a person reading that website clicks on your ad they are directed to your website where you are selling some product, and you are charged the PPC amount to get people to come to your website.

    Looking at it from the other direction, you let Google (or another advertising company) place ads on a website you create, then whenever someone reading your website clicks on the ad at you site, they are directed to the advertiser whose ad is on your site, and you get paid.

    Google Adwords and Google Adsense are two sides of the same coin. If you let ads be placed on your site so you will get paid per click, that is Google Adsense.

    If Google places your ads for you products on other people's sites, you are buying Adwords advertising, and you would pay per click.

    Make sense?

    BTW there are no stupid questions.

    :-Don
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