Where am I going wrong? 1000 views, 1 sale?

first thing to check is that those 1000 visits are actual people. there are a lot of bots running around the internet that could have easily accounted for many of your 1000 visits over a 4 month period.

You've got a nice site. The link to the earth for energy site is a little to bold.

Also: some kind of subscription for jumped in my face...

HP

Where are you getting your traffic? You need to be able to determine if it is targeted traffic. You need to be tracking your visitors to determine whether your traffic source is working or not. Sounds like you are getting traffic from one source? May need to change methods of getting traffic.

I think your site is down..

You can check it for your self

have a nice day

The site is nice. I would check were exactly your traffic is coming from (organic search or bots?).

Also I am not a fan of the pop up. But some people swear by them. The copy writing could be better but who am I to judge.

Maybe it just isn't a very marketable niche?

1. Tweak your keywords, make it specific, long-tail keywords

2. refine your ads for maximum targeted traffic

3. Where are you getting your traffic?

Find a reputable service provider that gives a real traffic source.

Four months is still new.

I wouldn't stress too much about it.

This is a highly competitive niche, but your keyword gets around 4,000 exact searches, and although sales aren't rolling in yet--I think it's only a matter of time.

You've done a pretty good job overall, but I'm wondering if perhaps the pop up opt-in could be annoying to some people--including me. I know this is a strategy that a lot of people use, but my first reaction is to leave.

You can never do enough testing. Just changing the wording of offers can make a HUGE difference.

You can never test enough. Try taking the pop up off. Try changing your text in the pop up. Just see what works.

As long as you keep building and backlinking you will be picked up for more long tail key words and your traffic will build. With the right testing you will find the best results for sales and subscribers.

Oh also, I can't send PMs yet so I can't reply to you!

Nothing wrong with your site and I think you did it great just like others has commented. What I could see is the traffics come to your site. Are these visitors come from search engine alone ? DIY job may sound simple but it is not for everyone no matter how easy it is.
Visitors may lack of confidence in the products you offer. Provide more evidence of how simple to built up, may with be simple illustration drawing, safety level of setting this solar panel when fixing on household electrical appliances.

Should I put adsense on the site? Or would that just make it look distasteful?

Hi
yes i think you should put adsense and amazon, do you use Google Analytics?
noAnchor Text on the web page? this could help with geting more traffic
hope this help i am new to this as well i know how you feel build a website no sales!!

good luck

I agree with the others - your opt-in is pretty ugly! Also maybe add comments as well?

Seen your site.. I think that the site is really nice, but for those who don't know much about the niche of your business, it is lacking.. try to add some more general content so that people start digging more into site..

A question on my mind with this one is 'Is this a desperate need that someone needs to solve' or is it a nice to have that someone might get round to doing when they have a spare weekend. If it's the latter, it won't matter how good your website is, if the desperation to buy isn't there, then it's hard to close a sale.

Hey,

Don't think that I'm planning to have a business from you...

Well, I've written several sales pages before and from my experience I must say the content which has been used in the front page is not interesting. It can be written in a much better way. Even I wonder what are the keywords you have used in your content? You can consult a good keyword researcher also.

I wish my words will lead you to more success

Cheers !!
Amit

1 sale / 1000 visitors isn't an astonishingly low conversion rate, to be honest. While 1000 visitors is usually a large enough sample size to have an -idea- of how you'll convert, I'd suggest waiting until you have at least ~5,000 visitors before you draw any real conclusions about the conversion rate and if the website is broken. You might get 10 sales in your next 1000.

Have you considered adding links to the materials on Amazon?

I'll keep trying to drive more traffic to the site, and maybe think about hiring a copywriter to rewrite the first page.

I land on your website and I have no idea what you want me as a visitor to do. There's a lot of links a lot of images and it all looks very busy and confusing. You want to make it extremely simple.

Personally I'd create a landing page with a video sales latter with a voice over, have a header on top and a big buy now button underneath. get rid of everything else, it's just very distracting and it scatters traffic, to pages of little or not value.

Have all your legal stuff in the footer but make it a light grey so not to distract people away.

That way it creates a very simple process, people either buy your product or your merchants product or they leave. It's that simple.

Michael -

I don't think 0.1% is that terrible for a new site in a competitive niche. Looks like you are competing with a few million other sites, many are probably selling the same Earth4Energy product.

The comments already posted are right on the mark...

1. make your page more compelling, I didn't feel a sense of urgency to buy today,...

2. your opt-in page stopped me cold. I want to be sure before I hand over my e-mail address. That would be a nice spot to add a free bonus.. how about a resource guide for hard to find parts ? I don't see that listed on Earth4Energy's sales page. Make your offer better than the others. If nothing else, it'll build your list for your next offer.

3. Are you building backlinks ? That'll push you up in the rankings and bring you more traffic.

4. I like your information pages Build more pages, more info equals more long tail keyword combos, which equals more traffic from searches.

My two cents..

While the site seems to look ok, it's hard to know what the visitor is supposed to do?

Hi Michael

I think your biggest problem is conversions (assuming your traffic was targeted and in the right frame of mind when they arrived).

Look at what can be seen above the fold of your page (the first 500 pixels from the top of the page). I cannot see your headline, there is nothing there that's strong enough to make me want to scroll down the page.

Why does it say "Home"? You need to kill your breadcrumbs if that's what it is.

I would get everything set up on a stand alone sales letter page. With no links going anywhere and if you have to have a header panel make it as narrow as possible, this way more people will see your headline when they arrive than they are right now.

You need to get as much as possible above the fold of your page so as soon as people arrive you get to pull them in with your copy.

If you add video also include your sales letter below it. Test it with and without using a split testing service like Google Website Optimizer. I don't think a video by itself is going to be enough.

Getting an optin is good because listbuilding is critical to the success of every online business as I'm sure you know. Being able to follow-up by email could double your sales if done right.

What you could do is build your optin form into your actual sales letter (but not take people away from your letter when they optin). Just write your optin offer into your sales letter so it makes sense to people reading it and doesn't get in the way of the flow of your letter.

Once you have it all set up as a standalone sales letter with no links taking people off into other directions be sure to split test different headlines. That's the most important thing you could test.

These things will definitely improve your conversions and get you more sales.

I'm using this WordPress plugin right now to do exactly what I've described above...

WordPress Landing Pages by Premise

Remove all the distractions like links, banners and buttons to other pages and sites and you'll get more sales.

I hope this helps.

Micheal

I think only one other person has brought this up, but your current page looks like a link feeder site. Instead, redo your landing page so it focuses on the product and looks more like a retail product-focused page.

If you're purpose is to get leads first, then design it as a standard lead capture page: big image / statement on the left and sign in box to the right.

If you're purpose is to sell product, put a big nice ebook cover or the CD image in the middle and the details right below, with the buy buttons easily visible. You can also blend in a lead capture box somewhere there too or have it as a popup.

Do both or rotate the pages and test to find which performs better.

Make your website more attractive and more interesting. That will certainly get you more sales!

First, I would say you have a nice page, but is not a sale page, it seems more of a blog post.

I would hire someone to make a sale page, usually is cheap because it is a one page deal.

As far as visitors, you need to make sure that they not only original but also interested in your niche. Try to target visitors from your niche

Do a page similar to what you link to. Earth4Energy.com - make solar panel and make wind turbine They've got it right.

Michael,
Why don't you create a very informational blog as the landing page? This way, you can flag yourself as an 'expert' in solar panels and assert more trust in your visitors. And it could also serve as a platform for your visitors to subscribe to your blog. Try not to direct the traffic to your sales page immediately, if you are looking for a bigger success in long run.

Anyway, it was a nicely done site and it did spark an interest in me. Kudos.

The trick is to hire a good copywriter and target long tail keywords for conversions.Good backlinks are the key. (avoid spammy backlinks)

Yep maybe you should remove the pop-up, majority..including me get annoyed by it, and my eyes immediately and frantically look for that X button when it does...

Ok so you've had visits..but now that they’ve clicked to your site, what happens? The site has to give them what they want/need. That’s the missing piece to the puzzle and the factor that causes so many people to scratch their heads in disbelief.Know your audience and appeal to their emotions...

You could have a look at some of the related sites, and see where they are getting their backlinks from, and if possible compete with them on that level, it could simply be that the traffic source are not interested very much in solar panels

Perhaps the colors, or the headlines, perhaps the message the website convey to the audience...you should test your site to google website optimizer these way you could do a little experiment to your site by different variety of combination of headlines, page colors and other factor that could help you distinguish what your audience wants and what they are attracted to.

Hope these Helps

Do you have Google Analytics script installed on the site so you can track where visitors originate?

Site looks nice, I would make the background in the 'opt in' call to action a bit brighter, as it's a bit dull and doesnt grab my attention. If you capture the lead, you can sell to them for life. Something brighter there should definitely help

Just give it time my friend, some sales are bound to drop.

If you're building a list, it may not just be the site that's the problem.

It could be that your list doesn't trust you, or that your email copywriting needs some work