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How Much Should I Price My Site For? 70 visits/day 1-3 sales daily

by ej2012
12 replies
I have a site this #2 in Google, it's a Amazon review site. The last few days this site has consistently averaged 70 visits per day and nothing less than a sale per day. I am thinking about flipping this site on Flippa, what's the best way to price this?

Basically this site should get 2,100 or more visits per month(I haven't had the site for more than a month yet).. each sale is about $10-$11, so monthly this site should rake in $300 per month at a minimum. All traffic is coming in from Google.

I know the norm is to price the site at 10-12x monthly revenue. But is that a realistic price to set given the site is new? Or would the site be worth more if I held onto it longer?
#daily #price #sales #site #visits or day
  • Profile picture of the author JamesGw
    You'll probably only get 6 months worth, if that, for such a new site. You need to establish it as having those earnings over the course of at least 5-6 months before you can get 10-12x and even then that's a short amount of time.
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  • Profile picture of the author redbearing
    That's right. You might want to keep the site longer if you want to sell it for at least 10x of your monthly income.

    And please record the monthly income proof so that you can present it to your potential buyer.
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  • Profile picture of the author cashcow
    Definately hold on to it for 6 months - the site only has a "few days" track record with the current traffic as of right now so you'll probably only get a couple of months revenue.

    BUT, if you hold it for 6 months (and sales keep up as they are) you will be making $300 X 6 = $1800 and THEN you will most likely be able to sell for 10X reveny or more which would be $3000, so you would make around $4800 from the site total.

    Sell it today and get only about $600.

    So, if you dont need the money, waiting for 6 months is obviously the best bet.

    Of course, then you run the risk of the site tanking in the serps and you get nothing.

    Lee
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  • Profile picture of the author mikkosant
    Things do get better with age; especially if that something is a website your hoping to flip. A lot of people seem to shy away from such a limited track record, but if you can prove to them where the traffic is coming from, along with some form of a guarantee, I think things would be much easier when looking for a buyer's attention.
    Just make sure to show tons of proof and include a bonus or something about how they can grow the site to greater revenues. But, if you have to sell, you have to sell. So, at one month, you'd prob be really lucky getting 4-6 months rev.

    Cheers
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  • Profile picture of the author ej2012
    Thanks all. It seems the best strategy is to hold onto it and then sell it for top value. Good stuff!
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  • Profile picture of the author tmjoe
    You can try listing out in flippa ($20 correct?) and see how closer a bidder comes to your asking price. Things may become unexpected sometimes and you just never know. There might be a someone desperately looking for a review site. After all, you can recover that money in 2 days time, so why hesitate?
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  • Profile picture of the author Justin W
    I'd hold onto it for a bit longer. In addition to having a longer sales period to use in your auction, your domain has also aged a bit. Buyers like aged domains.
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  • Profile picture of the author Targeted Traffic
    What's the rush anyway? Unless you really need the cash then perhaps that might be a good move, but best to do now is to hold on to it for some time if you want greater value
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  • Profile picture of the author coolspot2
    as the site matures you will make more sales. keep it and market it. i would love to have a sale per day plus you have a great conversioon rate. usually its 1 sale per 100/150 as a general rule
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  • Profile picture of the author Ian McConnell
    History is largely the determining factor for the price.

    But, with the great success you have had so far, with some tweaking you should improve those results and after 12 months give it to a broker to sell. They'll get you much more than flippa and they have buyers waiting.

    Cheers
    Ian McConnell
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    • Profile picture of the author ej2012
      Originally Posted by Ian McConnell View Post

      History is largely the determining factor for the price.

      But, with the great success you have had so far, with some tweaking you should improve those results and after 12 months give it to a broker to sell. They'll get you much more than flippa and they have buyers waiting.

      Cheers
      Ian McConnell
      Didn't even think about that.. definitely holding onto it for at least 6 months.
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  • Profile picture of the author TryBPO
    Totally agree with CashCow here. Hanging on to the site longer will establish the revenue and ultimately get you a higher multiple...along with the extra $$ you made along the way. When it comes to documentation...document EVERYTHING and hold nothing back. This strategy regularly gets us 15x-20x+ on our auctions. Here are some more tips we wrote about recently that might help:

    Site Flipping Secrets - Selling Websites At A Premium | AdSense Flippers
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