QR Codes, any real benefits?

35 replies
There seems to be a buzz about these at the moment with some marketers apparently selling these codes to local businesses, when they can be created free in two seconds. I'm not completely convinced about these yet. I can see that they look quite cool, smart phones make a nice melodic noise when they capture the info and I suppose it's a time saver versus typing a URL into your mobile browser.

I can also see it can be used a a good ice breaker with a business owner if you ask them if they have a QR code for their business yet? 99 times out of 100 they've probably never heard of them. This can be a good thing as they're new but a bad thing as nobody knows how to scan them yet. Other than novelty value are there any other real benefits to a local business owner?
#benefits #codes #real
  • Profile picture of the author David Keith
    ok, i will bite...i have a feeling i am about to learn something new here.

    what are QR codes... are the the images similar to whats in your profile picture.

    if so i saw a news program using them to the other day to link people to a specific news topic they were talking about at the time.

    Originally Posted by Steve Wise View Post

    There seems to be a buzz about these at the moment with some marketers apparently selling these codes to local businesses, when they can be created free in two seconds. I'm not completely convinced about these yet. I can see that they look quite cool, smart phones make a nice melodic noise when they capture the info and I suppose it's a time saver versus typing a URL into your mobile browser.

    I can also see it can be used a a good ice breaker with a business owner if you ask them if they have a QR code for their business yet? 99 times out of 100 they've probably never heard of them. This can be a good thing as they're new but a bad thing as nobody knows how to scan them yet. Other than novelty value are there any other real benefits to a local business owner?
    {{ DiscussionBoard.errors[4342285].message }}
  • Profile picture of the author Steve Wise
    Yes my avatar is a QR code which when scanned produces my mobile website. I'm not trying to get anyone to "bite" there's no catch. I could have my website URL as my signature and you would get the same thing. I'm just wondering if there isn't something "Emperors New Clothes" about them, a bit of a gimmick that doesn't do anything really different.
    Signature

    {{ DiscussionBoard.errors[4342379].message }}
  • Profile picture of the author walterstewart1949
    QR codes are AMAZING for offline businesses. They are revolutionary for the print world. They are soo useful and beneficial to all businesses. you can send them to a video page, you can send them to a lead capture form. yes, people dont know what they are but you have to explain how to use them. I have seen companis explain it on a direct mail piece next to the qr code on like 1 paragraph.
    {{ DiscussionBoard.errors[4342388].message }}
    • Profile picture of the author Steve Wise
      Originally Posted by walterstewart1949 View Post

      QR codes are AMAZING for offline businesses. They are revolutionary for the print world. They are soo useful and beneficial to all businesses. you can send them to a video page, you can send them to a lead capture form. yes, people dont know what they are but you have to explain how to use them. I have seen companis explain it on a direct mail piece next to the qr code on like 1 paragraph.

      But you can do all those things with a URL? Yes I appreciate that you have to type the URL into a web browser but you have to have the QR reader on your phone to scan the code and if you don't there's no alternate method to communicate the message.
      Signature

      {{ DiscussionBoard.errors[4342478].message }}
      • Profile picture of the author marchorne
        to me - it seems a lot easier to just say - go to my website here - as opposed to, "pull out your phone, download a QR code reader, snap a picture, re-snap picture because you didn't have the QR code lined up right, directed to a website..."

        Seems like you miss a little branding in the process...

        These were going to be the "way of the future."

        My personal opinion (and it is just that - an opinion) is that the QR codes are not going to go much further than they already have. Have they even gone anywhere? Do masses really use them? Doubtful. but what do I know about QR codes.
        {{ DiscussionBoard.errors[4342518].message }}
        • Profile picture of the author capitalalchemy
          Yes, I can think of some very powerful ways to use them. I think they will become very successful as more and more people learn about them.
          {{ DiscussionBoard.errors[4342551].message }}
  • Profile picture of the author Nick Bykov
    Banned
    Perhaps suitable for offline businesses. But let's wait and see when the dust settles.
    {{ DiscussionBoard.errors[4342416].message }}
  • Profile picture of the author GregSilva
    They are HUGE and used everywhere in Japan and Asia for a reason. They work. And it makes sense.
    {{ DiscussionBoard.errors[4342550].message }}
    • Profile picture of the author Steve Wise
      Originally Posted by GregSilva View Post

      They are HUGE and used everywhere in Japan and Asia for a reason. They work. And it makes sense.

      A local business owner isn't gonna get his or her check book out because of that unconvincing statement. Please can you explain why?
      Signature

      {{ DiscussionBoard.errors[4342634].message }}
  • Profile picture of the author walterstewart1949
    With many of the 1 word urls already taken and a lot of even 2 words, it is just easier to scan a barcode then it is to remember a NON catchy URL. In my opinion.
    {{ DiscussionBoard.errors[4342672].message }}
    • Profile picture of the author Steve Wise
      Originally Posted by walterstewart1949 View Post

      With many of the one word urls already taken and a lot of even 2 words, it is just easier to scan a barcode then it is to remember a NON catchy URL. In my opinion.
      But you don't have to remember the URL just read it and type into your phones browser.
      Signature

      {{ DiscussionBoard.errors[4342730].message }}
      • Profile picture of the author Justin Jordan
        Originally Posted by Steve Wise View Post

        But you don't have to remember the URL just read it and type into your phones browser.
        People are lazy and will gravitate towards the easiest thing. Think of it this way: you could put your URL in your signature here, without a hyperlink, so people have to copy and paste it. Or you can make it a hyperlink and all they have to do is click. Which do you think is going to get more people to your site, all other things being equal.

        Now with QR codes, they aren't quite spread around enough that they are by default better than just putting a URL on whatever, but for people who do scan them, they're easier than typing in a URL.

        I'm not sure why you're framing the question as if you have to do one or the other, either. There's precisely nothing stopping you from having a QR Code and a URL on the same ad/flyer/whatever.

        You can get a QR code for free in less than 60 seconds. So while the upside for a business may be small or non existent, there's no downside. There's also the side benefit of people wondering what the heck the little doodad is, and being one of the first people to use it.

        I suspect this sort of thing is going to be a lot more effective for some businesses and products than others. I'm adding them to an offline thing I'm working on that targets college age people, and I think it'll probably get a lot better results than if I were trying to get people in their forties to scan them.
        {{ DiscussionBoard.errors[4368219].message }}
        • People are lazy and will gravitate towards the easiest thing. Think of it this way: you could put your URL in your signature here, without a hyperlink, so people have to copy and paste it. Or you can make it a hyperlink and all they have to do is click. Which do you think is going to get more people to your site, all other things being equal.

          Neither. Unless you give them an incentive to perform the action. This is something sorely lacking from every QR code usage I've seen. Some marketers seem to have forgotten (or never knew) you need to give people a reason to click.

          I'm not sure why you're framing the question as if you have to do one or the other, either. There's precisely nothing stopping you from having a QR Code and a URL on the same ad/flyer/whatever.

          Probably because that's what marketers are doing: Using QR codes instead of including URLs. I've got a whole stack of mailpieces here I could show you where there is no URL. The marketers who designed those are obviously brainless trend-followers. One particularly laughable example is for the Bose Aviation headset, a $1,000 product. Bose really expects people who can afford to own and operate their own planes to be up on QR codes? We've got better things to do. Now if they'd provided a custom URL leading to a 5% discount, I'd be all over it. Or "Use your smartphone for an exclusive offer."

          Look: I have computers all over the house but I do not carry my iPhone with me everywhere I go. If you put one of those QR codes and no URL on your offering, you won't get a visit from me. Actually, you probably won't anyway, if you don't provide an incentive.

          I suspect this sort of thing is going to be a lot more effective for some businesses and products than others. I'm adding them to an offline thing I'm working on that targets college age people, and I think it'll probably get a lot better results than if I were trying to get people in their forties to scan them.

          Agreed. We dinosaurs don't like learning useless new things.

          fLufF
          --
          Signature
          Fiverr is looking for freelance writers for its blog. Details here.
          Love microjobs? Work when you want and get paid in cash the same day!
          {{ DiscussionBoard.errors[4368342].message }}
          • Profile picture of the author Rus Sells
            You for sure are the minority of people who own smart phones that do not have them on their person most of the time.

            It does seem pretty obvious that you need to communicate why some one should scan in a QR code if its used in an advertisement. I don't see why some companies seem to overlook this most basic marketing principle.

            Originally Posted by fluffythewondercat View Post

            People are lazy and will gravitate towards the easiest thing. Think of it this way: you could put your URL in your signature here, without a hyperlink, so people have to copy and paste it. Or you can make it a hyperlink and all they have to do is click. Which do you think is going to get more people to your site, all other things being equal.

            Neither. Unless you give them an incentive to perform the action. This is something sorely lacking from every QR code usage I've seen. Some marketers seem to have forgotten (or never knew) you need to give people a reason to click.

            I'm not sure why you're framing the question as if you have to do one or the other, either. There's precisely nothing stopping you from having a QR Code and a URL on the same ad/flyer/whatever.

            Probably because that's what marketers are doing: Using QR codes instead of including URLs. I've got a whole stack of mailpieces here I could show you where there is no URL. The marketers who designed those are obviously brainless trend-followers. One particularly laughable example is for the Bose Aviation headset, a $1,000 product. Bose really expects people who can afford to own and operate their own planes to be up on QR codes? We've got better things to do. Now if they'd provided a custom URL leading to a 5% discount, I'd be all over it. Or "Use your smartphone for an exclusive offer."

            Look: I have computers all over the house but I do not carry my iPhone with me everywhere I go. If you put one of those QR codes and no URL on your offering, you won't get a visit from me. Actually, you probably won't anyway, if you don't provide an incentive.

            I suspect this sort of thing is going to be a lot more effective for some businesses and products than others. I'm adding them to an offline thing I'm working on that targets college age people, and I think it'll probably get a lot better results than if I were trying to get people in their forties to scan them.

            Agreed. We dinosaurs don't like learning useless new things.

            fLufF
            --
            {{ DiscussionBoard.errors[4368360].message }}
  • Profile picture of the author 3bagsfull
    I work for and write for a local magazine. Our advertisers are slowly including them in their ads.

    We are using them to drive readers to our website. We are giving advertisers stickers they can put in their shop windows so clients and window shoppers can scan them to head to a specific website with more info on the store/restaurant.

    This is a fresh way to bridge offline marketing with online marketing. Everyone (or almost everyone) has a smart phone with them with a scanner app. The issue now is user "training" (ie - what are they? and why should I use them?) and making them "sticky" - meaning that the use creates a result that has value.
    {{ DiscussionBoard.errors[4342679].message }}
    • Profile picture of the author Steve Wise
      Originally Posted by 3bagsfull View Post

      I work for and write for a local magazine. Our advertisers are slowly including them in their ads.

      We are using them to drive readers to our website. We are giving advertisers stickers they can put in their shop windows so clients and window shoppers can scan them to head to a specific website with more info on the store/restaurant.

      This is a fresh way to bridge offline marketing with online marketing. Everyone (or almost everyone) has a smart phone with them with a scanner app. The issue now is user "training" (ie - what are they? and why should I use them?) and making them "sticky" - meaning that the use creates a result that has value.

      Agreed but a business owner can put a website address in their window that the client can enter into their phone. They don't have to remember it just read it. Sorry but not everyone has a smart phone with a scanner app by any means. I also agree that the issue is user training but why should users be trained to do something different that doesn't offer any major benefit?

      "Scan this and look at our website or enter this URL and do the same thing"

      To a certain extent I am playing devils advocate with this, because I can see that they can be a great talking point and "door opener" to a business owner but only if they can see a real benefit and so far I'm not convinced.
      Signature

      {{ DiscussionBoard.errors[4342720].message }}
  • Profile picture of the author GregSilva
    One word: Interactive. And it not only works for URLS, they can be used to send that person a personalized text message, send them to a video, etc. QR Codes can be used for many things. Although NFC technology will be rapidly adapted soon and is in the works, I believe they will co-exist.

    Also, to answer on the "just type the URL": URLs can be very long and annoying to type out. Come on, what is easier to do? Type in a URL that says - www.companyname.com/offernamehere/secondofferwhatever

    or

    1. Get their phone
    2. Open a scanner app
    3. Scan the code
    {{ DiscussionBoard.errors[4342749].message }}
    • Profile picture of the author David Keith
      i think they will catch on...but right now its only into the early adopter phase. but they are a great tool for marketers as the line between our online and offline worlds dissolves more and more everyday.

      the adoption levels are not there yet, but anything that makes it easier for a person to do what a business needs them to do is a good thing for any business.
      {{ DiscussionBoard.errors[4342776].message }}
  • Profile picture of the author Steve Wise
    URL's can do all those things you just listed and they can be read on a sign above a shop whereas a QR code has to be scanned close up.
    Signature

    {{ DiscussionBoard.errors[4342765].message }}
  • Profile picture of the author GregSilva
    It works and has been proven to work and is a growing advertisement medium here in United States. I wouldn't know about how it works or its popularity in the UK.

    It just does. Like you said, you can just type in the URL. But people are lazy...they don't want to open up their browser and tap in every single letter or number...oops...tapped the wrong one, let me backspace...oops, did it again.

    I know it has happened to you on your phone, it happens to all of us.
    {{ DiscussionBoard.errors[4342779].message }}
    • Profile picture of the author Steve Wise
      Originally Posted by GregSilva View Post

      It works and has been proven to work and is a growing advertisement medium here in United States. I wouldn't know about how it works or its popularity in the UK.

      It just does. Like you said, you can just type in the URL. But people are lazy...they don't want to open up their browser and tap in every single letter or number...oops...tapped the wrong one, let me backspace...oops, did it again.

      I know it has happened to you on your phone, it happens to all of us.

      Yeah that's a fair point I get that. Not popular at all in the UK, most people don't know what they are let alone have a QR scanner on their phone
      Signature

      {{ DiscussionBoard.errors[4342804].message }}
  • Profile picture of the author 3bagsfull
    Museums are starting to place these codes next to paintings, etc. interested parties can scan the code and go to a website to learn more about the artist. read an article, watch a video, buy a book etc -

    real estate agents are putting them on signs outside the house. interested buyers scan the code, go to a website and see photos of the inside of the house. they can see a video, ask the agent questions, see the price and see what other houses are for sale in the area

    again - it is about creating value to the user/consumer. it also depends on the market - the US ownership of smartphones is fairly strong and growing with the availability of the iphone and android models through multiple phone carriers. Not all countries will embrace this technology - at least not presently
    {{ DiscussionBoard.errors[4342803].message }}
  • Profile picture of the author sbucciarel
    Banned
    They're cool. People DO scan them so why not have one? There's a whole host of things that can be done with them, like sending an SMS, sending person to an url, sending an email, sending a coupon, creating a paypal payment QR Code ... and much, much more.
    {{ DiscussionBoard.errors[4342832].message }}
  • Profile picture of the author Steve Wise
    I like the estate agent idea, is that something that takes a bit of work to set up (ie by us) or can they easily do it themselves?
    Signature

    {{ DiscussionBoard.errors[4342858].message }}
  • Profile picture of the author UMS
    Here's a list of 50 QR Code ideas I found at 50 Creative Uses of QR Codes | Mobile-Local For Business Development (note, this is not my site)
    1. QR Codes on bus stops, train stations and subway stations: A quick scan would give you real time information on when the next bus, train or subway would arrive.
    2. Posted next to paintings and sculptures at museums. Great for visitors who want to learn more about the artist, the time period, and the reaction to the photo. Could also include links to other work by the artist, related artists, and even the ability to buy the image on a mug or poster at the museum shop.
    3. As part of a personalized direct mail piece. Each QR code can go to a PURL (personalized URL (Uniform Resource Locator)).
    4. On historical sites and on walking trails. Sure, a plaque is fine for grandma, but delve deeper, whether with a Wikipedia entry, or an video of a local historian explaining the significance of the site.
    5. At video kiosks. QR codes can appear as people interact with your kiosk, whether it’s at the mall or your place of business.
    6. On For Sale signs. Whether residential or commercial, for sale signs could include codes that had all the information a sell sheet includes, plus a video walk through.
    7. Email newsletter sign ups. Build your subscriber base by having quick links to an email sign up box.
    8. E-learning. Have your QR codes generate an email that starts an auto responder, sending daily emails filled with lessons and related information.
    9. Next to packaged food in groceries. Give shoppers quick access to recipes that include the ingredients they see on the shelf.
    10. In a jigsaw puzzle. This would create some real engagement as the user would have to put together the puzzle before scanning the image.
    11. On produce. You could include information about the farm, organic vs. conventional growing, best by dates, etc.

    12. QR CODE POWER!

      On jewelry.
    13. Buying coffee (or anything else.)Like Starbucks does.
    14. On bottles of wine. It would be nice to be able to get info about the vineyard, and maybe buy a case of that bottle you enjoyed at the restaurant.
    15. On tags for sustainable clothes. Is that piece of clothing really sustainable? Let’s quickly scan and see it’s story.
    16. For conference signage. Next to the name of the upcoming sessions in each room would be the QR code so you could get the full description, speaker bios, and see if there’s any room left.“QR codes can appear as people interact with your kiosk”
    17. On conference name tags. SXSW has been doing this for at least a year or two. Why trade business cards when you can just scan QR codes. Now, don’t you feel all TSA?
    18. As part of interactive maps. Check out this example from Town Graphics.
    19. At the bottom of all newspaper and magazine articles. Then you could quickly get to the online version and see the comments that other readers had left.
    20. On liquor bottles. Linked to drink recipes; this would be especially good for new drinks you’re bringing to market.
    21. On building permits. New York City is already doing this.
    22. On the fliers that you find under your windshield wipers at the mall. One example might be an offer for a car wash; the URL would give you the discount code and directions to the car wash offering the deal.
    23. On the safety bar ads on ski mountain chair lifts. These days, everyone on the mountain seems to have a smart phone, and they’re going to be a captive audience for 5 – 10 minutes, sitting on that chair going up the mountain.“Imprint QR codes on the beach…until the tide comes in”
    24. Inside elevators. If you ran a dry cleaning service or something else that helped busy executives out, advertise inside elevators in tall buildings. Other good options might include flowers (for spouses left at home with the kids), discounts on take out food, etc.
    25. In bar bathrooms. There are Home Runners and cab companies advertising above the urinals in bars. Why not make it easier for patrons to get a safe ride home, rather than drunk dial a wrong number?
    26. Within a video game console to share avatars. Nintendo is already doing just that.
    27. To get more people to sign a petition. Like the one for cleaning up the BP mess.
    28. At bars, clubs and anywhere else music is playing. Sure, Shazam is a great tool for finding music, and often you can even buy the track you discovered at iTunes or Amazon. But in a loud club you may not be able to suss out the song. If a QR code appeared above the DJ’s head, you could quickly scan the code and purchase that new song.
    29. On the backs of tractor trailers. Because “How’s My Driving?” with an 800 number is so last decade.
    30. On wedding invitations instead of RSVP cards. Scan a QR, save a tree. And a stamp.
    31. As a temporary tattoo. Link it to your Facebook profile or Twitter account.
    32. On a laminated card for trade shows. Instead of dropping a business card in a fish bowl. Booths win because they’ll get all the pertinent info, and the event could give away prizes to the people who get scanned the most.
    33. To encourage community feedback. The library in Groton, CT, does just that.
    34. As wallpaper. What!??
    35. On the bottom of flip flops. The imprint they make on the beach…until the tide comes in.
    36. On coffee cups from your local coffee shop. Plenty of advertising opportunities here.
    37. On posters linking to free books. 1st Bank is giving away free copies…of these out-of-copyrighted classics. They also have other boards that link to free sudoku.
    38. On a ball field. Have you seen what the groundskeepers can mow into the outfield these days? They’re artists!
    39. On a human billboard. Think “Eat at Joes.” “QR codes take you to a preview of a movie”
    40. As wrapping paper. One company is already customizing this with unique videos attached to QR codes.
    41. On trade show booths. Scan a picture, (be entered to) win a free iPod.
    42. On recipes in magazines. Quick link to videos, reviews and feedback at the website.
    43. For self-guided tours at factories. Scan a code, learn what that doohickey does.
    44. Posted on car windows in dealerships. Perfect for after-hour shoppers.
    45. Written in calamari ink on diners’ plates. You can’t make this stuff up.
    46. Scratch and Win cards. It’s not enough to have them scratch off the card, make them scan that card to see if they’ve won.
    47. On movie posters. QR code takes them to a preview of the movie.
    48. On cocktail napkins. The code could take those working the room to the sponsor’s site, the beverage’s site, or some networking site with photos, so you can connect with people after the event.
    49. In TV ads to make them interactive. Here’s an example from
      AXA
      .
    50. Business cards. ‘Nuff said.
    {{ DiscussionBoard.errors[4343087].message }}
  • Profile picture of the author BloggingPro
    Originally Posted by Steve Wise View Post

    This can be a good thing as they're new but a bad thing as nobody knows how to scan them yet. Other than novelty value are there any other real benefits to a local business owner?
    I did a campaign in my local area with another business owner. We printed off cards for local biz to put in their windows or near their cash registers that had QR Codes on them. Then a little arrow and a "Use Smart Phone Scanner To Get [whatever]."

    Worked like a charm.
    Signature
    You're going to fail. If you're afraid of failure then you do not belong in the Internet Marketing Business. Period.
    {{ DiscussionBoard.errors[4343101].message }}
    • Profile picture of the author Yeh02
      I think QR codes can be a really good thing for your marketing... because it allows you to increase your brand presence and at the same time promote your online marketing effort for your business. People nowadays include QR codes in their marketing material, even business cards.
      {{ DiscussionBoard.errors[4343653].message }}
  • Profile picture of the author AceOfShirts
    I've seen people use them lots of different ways when they order from my site

    QR Code Shirts

    I've done everything from stupid sayings to a full sales page of text. Website URLs are about 95% of my business though. This allows people to change what they want to say by changing their webpage and keeping the same QR Code that they have been using.
    {{ DiscussionBoard.errors[4343692].message }}
  • Profile picture of the author art72
    Here I was just getting over the amazement that I could scan bar codes on my Motorola Droid...and these things started popping up all over the place.

    I definitely think we've surpassed the Jetson's wrist band skype-like-watches, and that transferring, redirecting, and obtaining knowledge/data is moving at lightning speeds.

    In all due seriousness, I do believe they will be an effective tool on all types of advertising...and like the transition from vcr's to dvd's people will adopt and adapt to these becoming more common.

    For us marketer's it probably would be smart jump on it now, and ride it, since everyone here seems to agree...these things are everywhere!

    I think the concept is pretty awesome myself.
    Signature
    Atop a tree with Buddha ain't a bad place to take rest!
    {{ DiscussionBoard.errors[4343760].message }}
  • Profile picture of the author bandongabe
    @steve Google adopted them a while ago , give them a strong push with goggles app. (QR reader) but suddenly stop promoting them and no giving any support anymore...

    QR codes have been around for a while, business and people slowing are implementing them but for some reason the big G don't like them anymore...
    {{ DiscussionBoard.errors[4366388].message }}
  • Profile picture of the author Rus Sells
    Guys the point every one seems to be missing about QR codes is it makes the users experience seamless.

    Sure using regular URLS works but people don't walk around lugging their desktop computers with them, they do however go every where with their smart devices.

    When they scan in a QR code that information is stored in their smart device so in essence they are taking YOU with them wherever they go. And your just a couple touches away should they decide to look at whatever it was you put in the Code.

    When a retailer has QR codes sitting next to products they can provide a plethora of information about a that product as they can direct the user to a mobile product page. Then they can up sell right from the phone by including related products on that page. Such as, people who bought this product also bought, such and such.

    QR codes bring so much value to small businesses its amazing, you just have to think a little.
    {{ DiscussionBoard.errors[4368294].message }}
  • Profile picture of the author Acemck
    Has anyone run across any info on these QR codes being used maliciously? If a .jpg can have a virus or malware attached i would think these could too, or possibly have a 'yes install' command or something. maybe I'm just way too paranoid.
    {{ DiscussionBoard.errors[4368346].message }}
  • Profile picture of the author andynathan
    By the way, I really do not think buses are a great place to have a QR code. Who wants to chase a bus down the street to access the QR code on the ad on the side or back of the bus?
    Signature

    Delighfully Inexpensive: The Scientific Formula For Profitable Blogging takes you step-by-step into how to create mind-blowing content that inspires your readers to learn more about your services.
    Scientific Formula For Profitable Blogging Link

    {{ DiscussionBoard.errors[4368415].message }}
    • Profile picture of the author Justin Jordan
      "Neither. Unless you give them an incentive to perform the action. This is something sorely lacking from every QR code usage I've seen. Some marketers seem to have forgotten (or never knew) you need to give people a reason to click."

      That's true - I'm giving them the benefit of the doubt that there's a reason people would want to visit the site. You know, actual marketing.

      "Probably because that's what marketers are doing: Using QR codes instead of including URLs"

      Well, I'm not going to say those marketers are idiots...wait, no I am. Those marketers are idiots.

      Now before anyone gets angry, I can see situations where you might just maybe want the QR code and only the QR code, but 99% of that's just dumb. Even if most people knew what they were and what they did, it'd still be dumb to not include the URL.

      "Agreed. We dinosaurs don't like learning useless new things."

      In my defense, I'm a lot closer (in both age and mindset) to those dinos than I am college age kids. I don't think that QR codes are useless, although I do have a strong suspicion that they'll be supplanted by new tech before they become really ubiquitous - I think we'll see apps that can read print and take you to the website, which is a lot more straightforward.
      {{ DiscussionBoard.errors[4368743].message }}

Trending Topics