Very Important Google Adwords Keyword Tool Tip
Whether you are aware of this or not, I thought I should clear this up.
When conducting keyword research in Google Adwords Keyword Tool, there is a large distinction between the 'broad' and 'exact' search results. Broad results are displayed by default, and this is where the tool can be deceiving.
When performing long tail keyword research, you may notice that xxx xxxxxx xxxx gets roughly 60k searches a month. Now if you filter the results to 'exact' for said long tail keyword, you may see a dramatic drop down to 5k or less. This isn't true of all keywords, but for more than 95% of keywords I have looked at there is a large discrepency. Just want you guys and gals to be aware of this, and to use the 'exact' filter if you are trying to target specific long tail keyword phrases.
Trust me, those broad keywords you see with 50k plus searches, and no competition are such as for a reason -- unless of course you stumble onto gold
To your success,
Eric
When conducting keyword research in Google Adwords Keyword Tool, there is a large distinction between the 'broad' and 'exact' search results. Broad results are displayed by default, and this is where the tool can be deceiving.
When performing long tail keyword research, you may notice that xxx xxxxxx xxxx gets roughly 60k searches a month. Now if you filter the results to 'exact' for said long tail keyword, you may see a dramatic drop down to 5k or less. This isn't true of all keywords, but for more than 95% of keywords I have looked at there is a large discrepency. Just want you guys and gals to be aware of this, and to use the 'exact' filter if you are trying to target specific long tail keyword phrases.
Trust me, those broad keywords you see with 50k plus searches, and no competition are such as for a reason -- unless of course you stumble onto gold
To your success,
Eric
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Mad Dawg -
Thanks
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