Marketing to marketers, is that why most aren't making money?
For example. I know who Eban Pagan is. I knew him as David Deangelo. Not as a marketer but as someone who had read his products (Double Your Dating). When I did my research and found out who he was and how he built a dating niche empire I felt he had credibility when it came to telling people how to market their businesses online.
Now when I see some WSO from some guy I've never heard of telling me about his proven system to make money, I don't want to see screen shots of possible fake returns. Show me your products and niches you dominated, show me your name on other blogs . Show me the real world credibility. I think Ed Dale calls it becoming an Authority. And the problem is, it takes time to build that Authority up. I think you can make money while you do it, in fact if you don't you're doing it wrong. And of course it pays off in the end. Then again, I could just be burned out on reading hype.
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