i am always testing on new ways to increase my sales page conversion, and i believe that if i manage to keep ppl reading,I can increase my conversion..
one way that i do this is i plant delibirate mistakes, like misspelled words here and there in the sales letter.
i dont know why , but this works like a charm. i personally do tis for quite a number of my websites, in and out of IM and there is a definitive visitor attention and conversion diffwrence in using free of grammar mistakes copy to the mistakes peppered copy..
weird.. i will say yes.. but it works..
after all YOU read this post right? ;-)