What Kind Of Barber Are You?
in list building and customer service.
He has been cutting my hair for several years now and is
constantly booked. I can never just walk in to the shop to
get my hair cut from him, because I know that I will be
waiting at least a few hours - and that’s if I’m lucky.
He is an old school barber that takes his time and likes to
make sure that each client is completely happy with his/her
cut. He typically takes 30-45 minutes and my wife playfully
calls it Man-Grooming, lol.
There are a few other barbers like him, but there are also a
few others who never seem to have any clients at all. I asked
him about those barbers yesterday and he said, “We like to call
them drive through, you’ll see what I mean.”
Sure enough, the next fresh face that walked in was treated
to a 5-minute cut followed by a near sprint to the cash register
to collect payment, and hopefully a tip. No thank-you, no come
back and see us again, no nothing.
So I asked my barber, “What do you do when you get a new
client in?”
He answered “I give them my card which has my cell phone
number and the shop’s number, I ask for their cell phone number
and ask if I can follow up with them later.”
Throughout the year he also likes to give presents to his clients.
On random appointments I will get hair gel, a personalized calendar
with is information on it and pens. My son in turn gets candy, gift
certificates to McDonald’s and small toys.
And that is basically all he does to build a HUGE client base - collects
clients' information, follows up, gives them "bonuses" throughout
the year and treats them like his own family.
Here is the kicker. Those drive-through barbers are actually not
that bad. They have been around just as long as my barber has
and I don’t doubt their skills or abilities, BUT I will never go to them
because of the kind of service I get from my barber.
Now, over the years I have come to realize the importance of
building a relationship with my clients, but it took me a while. And
I am still trying to get better at it everyday.
So, what kind of barber are you?
Are you putting out content and just trying to make a few quick bucks,
or are you taking the time to build a relationship with your clients and
building a real business?
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