How Do You Find The Best Products To Sell From Clickbank?

13 years ago

Personally I find ones with the highest to medium highest gravity. It means a lot of affiliates are selling the product and making good money. I was taught that when I first go into this business and its never failed me yet!

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Alexa Smith

Banned 13 years ago

Originally Posted by Ged3

I would like to know your opinions on the best products to sell from Clickbank.

Would you go with the ones with the highest density, or are there better ways to evaluate their products?

Hi Ged,

I have my own little ten-point checklist for "selecting ClickBank products to promote".

It's served me very nicely, and you can read it here, if that helps.

Originally Posted by trevor75

I find ones with the highest to medium highest gravity. It means a lot of affiliates are selling the product and making good money.

I'm afraid it simply means no such thing at all, Trevor. There's no correlation between gravity and numbers of sales, nor between gravity and conversion-rates. Some of the highest gravity products have been bought, once each, by affiliates using their own hoplinks to buy them, and it doesn't necessarily mean that any affiliate is promoting the product at all, let alone actually selling it successfully.

For anyone interested, there's a fairly detailed explanation of gravity in this post, with some "worked examples".

With respect, if you really imagine that a high gravity figure proves that many affiliates are "making good money" (

), if may help you to read it.

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drumguru69

13 years ago

I like to pick gravity between 100 and 200.... lots of action, but not as highly competitive (usually). Also make sure there is a "rebill"... so that you make money every month from one single sale!

Also make sure you look into the product.... it will destroy your list and your reputation if you continually try to push crap onto others...

Treat your list like gold and that's exactly what will come from it!

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Chri5123

13 years ago

Originally Posted by Ged3

Hello Warriors,
I would like to know your opinions on the best products to sell from Clickbank.

Would you go with the ones with the highest density, or are there better ways to evaluate their products?

Thank you
Ged

Hey Ged

A quick method is just to do a search for all of my products.

Seriously though the "density" of a product or even the "gravity" have little to do with how successful it is - more to do with how "established" it is and the affiliate base it has.

For instance I have had a few products do very well and NEVER get over 5 gravity because I was getting direct sales myself.

However gravity is a good judge of how popular a product is with affiliates but this too can be manipulated.

I look at it very simply:

When you are interested in a niche and looking at products ask yourself:

"Would I buy the product?"

"Did I like the sales page i.e did it compel me to buy the product?"

If not then move on...

If you answered yes then give it a bash - get the first sale and then reevaluate.

Hope this helps?

Chris

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Alexa Smith

Banned 13 years ago

Originally Posted by Chri5123

For instance I have had a few products do very well and NEVER get over 5 gravity because I was getting direct sales myself.

Indeed ...

And there are also products with gravities around 5 which sell, through affiliates, by the hundred or thousand.

I'm an affiliate (very successfully), at the moment. for one product with a gravity currently under 5, whose vendor also has another product with a gravity around 140 (which I don't promote). The low gravity product consistently outsells the high gravity one and has a higher overall conversion-rate. That isn't unusual.

Don't imagine that you can estimate either "sales numbers" or "conversion rates" from the gravity: you can't. And there's absolutely no reason why you should be able to, when you look at what gravity really measures and how it's calculated (which is disclosed by ClickBank but very widely misunderstood).

People who look at a high gravity and instinctively feel sure that "many affiliates are selling it successfully" have really, really misunderstood "how gravity works" and what it measures.

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Chri5123

13 years ago

Originally Posted by Alexa Smith

Indeed ...

And there are also products with gravities around 5 which sell, through affiliates, by the hundred or thousand.

I'm an affiliate (very successfully), at the moment. for one product with a gravity currently under 5, whose vendor also has another product with a gravity around 140 (which I don't promote). The low gravity product consistently outsells the high gravity one and has a higher overall conversion-rate. That isn't unusual.

Don't imagine that you can estimate either "sales numbers" or "conversion rates" from the gravity: you can't. And there's absolutely no reason why you should be able to, when you look at what gravity really measures and how it's calculated (which is disclosed by ClickBank but very widely misunderstood).

People who look at a high gravity and instinctively feel sure that "many affiliates are selling it successfully" have really, really misunderstood "how gravity works" and what it measures.

Spot on!

You are right because it could be the SAME affiliate making 200 sales every day and the gravity would not go up.

For people that are unsure how Clickbank gravity works read this VERY carefully:

Gravity: Number of distinct affiliates who earned a commission by referring a paying customer to the vendor's products. This is a weighted sum and not an actual total. For each affiliate paid in the last 8 weeks we add an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.

Taken from Clickbank ^

I think the stat that is MORE revealing is:

%Referred: Fraction of vendor's total sales that are referred by affiliates.

Unfortunately they don't show this on the normal marketplace stats anymore but it used to be a great indicator of whether or not the vendor was doing any work. :p

Chris

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Alexa Smith

Banned 13 years ago

Originally Posted by Chri5123

I think the stat that is MORE revealing is:

%Referred: Fraction of vendor's total sales that are referred by affiliates ...
It used to be a great indicator of whether or not the vendor was doing any work.

The problem with it was that any proportion at all of those sales "referred by affiliates" could actually be vendor sales, with the vendor using any one of his own affiliate accounts. Which many vendors regularly do, to boost the product's gravity. So it didn't really tell anyone anything - which was why they stopped publishing it.

Besides, some people thought a high "%rfd" was good because "it meant affiliates were doing well" and some people thought a lower "%rfd" was better because "it meant the vendor was doing some work".

It wasn't an honest measurement of anything anyway, because many vendors sell "as their own affiliates".

There are even services which provide disposable affiliate accounts for vendors to do this when a product's launched, so that it can effectively start off with a three-figure gravity. Which is - of course - yet another reason (as if one were needed) why high gravity can be entirely meaningless.

But as long as affiliates are gullible enough to imagine that "high gravity means the product's selling well" (:rolleyes

, vendors will continue doing things like that. :p

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kellyburdes

13 years ago

Vendors will also use various affiliate links when driving their own traffic to a product because Clickbank is not a merchant account, and if they suspect you of using them as a merchant they will boot you. Ask me to tell my sad story on how I know that one! :rolleyes:

In terms of the original question, what is the best product to promote on Clickbank: There are far too many variable to give an answer to that on a message board without knowing you, your business and your goals.

A better question would be, what is the best product on Clickbank for me to promote given the unique situation and circumstances of my business.

Your niche and underlying reason for promoting affiliate offers will have a huge impact on what products you promote.

For example, I have a great relationship with my list - I've often been able to email them three and four times a day without complaints, and they buy expensive (up to $497 a month) products from me.

The two times, that due to my own lazyness in not checking out the product, that I ended up recommending "bad"products to my list I actually refunded them on top of the refund that Clickbank gave them - plus put together a special webinar for all of the people who purchased the product.

Anyway - what is your goal though? I want to have a good product to send my list too. I also want to develop a relationship with the vendor, so that hopefully when I launch one of my own products he will mail his list for me. In my own case the commission money I make is the least of my concerns, I mostly want to develop and maintain relationships with JV partners. I could care less if you have an EPC of four dollars or four cents for the most part.

So you can see that because my motivation for promotion in the first place has a strong influence on who's offers I promote.

It will also depend upon my own calender. If I have my own big promotion coming up with in the next 3 or 4 weeks, or if I have had one in the last 4 to 6 weeks - I'm unlikely to promote at all for you unless I have a very strong relationship with you that could be negatively effected by not promoting - and this is very rarely true since most people are pretty understanding of that type of thing.

Anyway....I was not meaning to write half a book or an article here, but hopefully this has helped someone - or at the very least given a new perspective on selecting offers.

Originally Posted by Alexa Smith

The problem with it was that any proportion at all of those sales "referred by affiliates" could actually be vendor sales, with the vendor using any one of his own affiliate accounts. Which many vendors regularly do, to boost the product's gravity. So it didn't really tell anyone anything - which was why they stopped publishing it.

Besides, some people thought a high "%rfd" was good because "it meant affiliates were doing well" and some people thought a lower "%rfd" was better because "it meant the vendor was doing some work".

It wasn't an honest measurement of anything anyway, because many vendors sell "as their own affiliates".

There are even services which provide disposable affiliate accounts for vendors to do this when a product's launched, so that it can effectively start off with a three-figure gravity. Which is - of course - yet another reason (as if one were needed) why high gravity can be entirely meaningless.

But as long as affiliates are gullible enough to imagine that "high gravity means the product's selling well" (:rolleyes

, vendors will continue doing things like that. :p

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inhwanie

13 years ago

Originally Posted by Alexa Smith

Indeed ...
And there are also products with gravities around 5 which sell, through affiliates, by the hundred or thousand.

I'm an affiliate (very successfully), at the moment. for one product with a gravity currently under 5, whose vendor also has another product with a gravity around 140 (which I don't promote). The low gravity product consistently outsells the high gravity one and has a higher overall conversion-rate. That isn't unusual.

I guess the questions been answered already but just want to give you my own experience to support the quote. When I first started affiliate marketing, I went for products that had at least 100 gravity but had a hard time making sales. Now, I look at my account and I find that products with 10-50 gravity do best for me. Can't say I make ridiculous amounts for individual products but competition is low and I convert anywhere between 20-60%.

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Ged3 13 years ago

Wow,
that`s an amazing conversion ratio 20-60%.

thank you for the information.
Ged
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JamesGw

13 years ago

Honestly? I just look at their copy and decide whether or not I think it can convert for the traffic I'm going to send there. Then I look around for some keywords that I think will work out well. If there's low enough competition with decent traffic, then I'll give it a shot.

I usually browse lower gravity products because there's less competition, but it's a pretty useless metric overall.

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dcristo

13 years ago

I would go with the ones that I could drive the most targeted traffic.

ie. you are asking the wrong question.

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timpears

13 years ago

Do a search for posts by Alexa Smith. She is the best at picking products to sell that I have come across.

Gravity is a bogus number and can easily be manipulated, so high gravity products are typically ones to stay away from because of the copetition. Doesn't mean that they are selling a lot of them as if each affiliate only sells one per month, it will get the same gravity number as if they were each selling a thousand a month.

Bottom line is you have to look at the sales page to see if you are sold on it and there are no holes in it where the vendor is going to steal your leads. And try to get a review copy so you can evaluate it. It that all pans out to your expectations, then promote it. I don't care if it has a gravity of 10.

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sandrax

13 years ago

I always find the best poducts by seeing how many affiliates a product has. For example, if the name of the product is named fat loss 4 idiots, I do a google search like this: "fat loss 4 idiots" and see how many people are promoting/reviewing it already.

You might find yourself in a lot of competition but if you think you can outrank them in the search engines with your very own review site, than you are on the right track

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myob 13 years ago

When searching for products to sell in my niches, I found it best to ignore ALL the stats and sales pages. The only things that matter to me for promotions are product quality and adding value to my lists. Everything else is just useless decoration. But, that's just MHO.
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dcristo

13 years ago

Gravity is not a meaningless metric. If its a high gravity product the product likely converts, which is half the battle. Sure there are hidden gems with low gravity products that no one else is promoting, but they are few and far between, if you think you are going to find those type of products every week you are kidding yourself.

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EugeneA

13 years ago

I usually review the sales page. If I feel like I'd buy the product, then that's a good sign.

Something that may make me avoid the product is if the sales page has excessive pop ups... (so annoying:confused

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Mark Earle

13 years ago

Before looking seriously at the stats, which can be manipulated, look at the sales page and ask yourself "Do I want to buy it?". If it doesn't push emotional buttons, or looks poor quality then obviously look elsewhere.

I think the stats that Clickbank provide are a good starting point, High Gravity proves it is successfully being sold, but also has competition.

Next question is, "Can You compete?"

I have found that trying to rank a site for a keyword is more difficult than writing / outsourcing several articles that can be submitted widely.

It also would't be a bad thing to buy a copy that you could then evaluate, examine the content and this will help in a presell / opt-in page you can make on the front end. The article can to your pre-sell / optin page.

Ideally you want to be building you own list as well as promoting affiliate offers.

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sakthiganesh

13 years ago

I prefer the product which has higher sales with lower competition ( I do search and find out how may copyrighting has been find for the product)on my niche

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hashif16

13 years ago

Originally Posted by Ged3

Hello Warriors,
I would like to know your opinions on the best products to sell from Clickbank.

Would you go with the ones with the highest density, or are there better ways to evaluate their products?

Thank you
Ged

You need to determine three categories,

1.Gravity: Its always good to start with a product that has a gravity of 40+ in my opinion..
2.Commissions:Start promoting a product with commissions of atleast Dollar 18 per every single sale..
3.Vendor spotlight: Yo need to find out when the product is launched..
4.Keyword Research: Do a keyword research and pick some long tail keywords that are searched a lot and with a very less competition..
5.Create a website /Landing page that is perfectly on-page seo optimised..
6.create an OPT-in form and use Aweber to send Autoresponers and build your list..

Regards
Hashif

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Ged3

13 years ago

Wow,
thank you everyone, I never expected such a good response to my question.
(should have been gravity not density).

There is a lot of good advice for me to think about here.

Thank you once again everyone.

Best Regards
Ged

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