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How much should affiliates make?

by Ben Roy
8 replies
I'd like some input on how much affiliates should be paid for membership programs. Let's say that the membership was $47/mo, that members could pay monthly, quarterly, or yearly, and that affiliates continued to receive commissions as long as members continued to pay.

I know with a one time sale that 50% is fairly typical (and yes I know some pay more). Does that still hold true for memberships? Does it depend on the length of the subscription? Does it change after the initial period? Like X% for first purchase and Y% for renewals?

This will be for a hosted software service (think aWeber, but not the autoresponder business), so the business model would be for very long term customers. It's not like people will be popping in for content and then dropping their membership.
#affiliates #make
  • Profile picture of the author Alexandre Valois
    Ben,

    A 30% recurring commission on memberships seems to be regular, but then again it depends on how much your membership fee and operating cost is.

    For my latest membership, 30% is reasonable for me seeing that it allows me to automate most of my marketing efforts.
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  • Profile picture of the author Ben Roy
    Thanks for the feedback. That's actually very much in line with what I'd been thinking.

    Anyone else have any thoughts on this?
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    • Profile picture of the author Shannon Herod
      Hey Ben,

      I actually use 30% for my membership site. But, I give 100% on the front.

      What I mean, is I will sell a low-priced product for a one-time fee on the front end, and give the affiliate 100% commission.

      I will then upsell the membership on the back end and give the affiliate 30% of that.


      Regards,

      Shannon Herod
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  • Profile picture of the author Ben Roy
    We were originally tossing around the idea of having a sign-up fee for the membership which we'd do at 100% and then something like 30% on the actual membership. I think we decided to go away from trying to do that, and we don't really have any other product to sell.
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  • Profile picture of the author winebuddy
    50% and affiliates will promote you like crazy. Problem is that you have to have superior content to keep the members at a price above $34.
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    "Knowledge is NOT power... ACTION on Knowledge is power"
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  • Profile picture of the author Fabian Tan
    75% is the rate that gets affiliates promoting like crazy.

    Fabian
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  • Profile picture of the author trueclickerdotcom
    So once you have a good % to give away, how do you FIND more affiliates??
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  • Profile picture of the author cashflow08
    For sure, 75% is what I always give to my affiliates.

    To find more affiliates, sign your ebook up to more affiliate networks such as clickbank, commission junction, paydotcom do one too.

    Hope it helps!
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