Huge Changes Coming To ClickBank?
I just received an email from an IM company that I subscribe to and I thought I would share it with the board.
Of course I haven't officially confirmed any of this yet, but it's from a pretty reliable source.
If it's true, I think you'll understand after reading it, why I decided to share it.
Some of you may have already heard about it, so please feel free to comment.
Kevin
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HUGE CHANGES COMING TO CLICKBANK
The FTC is continuing to shake up the Internet Marketing world. For those of you who thought that the
FTC was finished with making changes to Internet marketing... think again!
According to an FTC insider, Clickbank had received some initial inquiries regarding specific products from the consumer protection agency.
The guidelines mainly deal with testimonials and endorsements and could put a huge cramp in the marketing efforts of many of the" JV Partner" programs that are promoted at Clickbank, the Warrior Forum, along with Digital Point and many affiliate marketing websites.
The requirements that will have the biggest effect are:
- All videos must be pre-approved by Clickbank before being put up on a website.
- All "limited amount", "offer almost done" and "will be closing" type of opportunity messages will be banned.
- You will not be allowed to promote products that say they were once at a higher price, unless that is verified by Clickbank.
- Upsells will be limited on initial orders and must include a way to immediately opt out without having to view more of the promotion.
- Clickbank will not allow products to be promoted as being easy to use, or a one button solution.
- As seen on TV will be banned, unless there is documentation specifically that the product has been seen on television.
While most of us in the industry feel that these are positive requirements, many people point out that there will be delays to upcoming product launches. JV marketers will have to change their landing pages, as necessary and provide new content and new videos.
Ralph Smith
Mercenary development and deployment.
Ralph Smith
Mercenary development and deployment.
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