"I'll Pay you $50 for your testimonial"

15 years ago

No that would not be right. I'll do it for $100.

In all seriousness, you're right. Testimonials should come natural and not paid for.

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greatmark 15 years ago

Originally Posted by Always-A-Warrior

No that would not be right. I'll do it for $100.

In all seriousness, you're right. Testimonials should come natural and not paid for.

I have to agree with this.. paying for testimonials is cheating in my view and not a ethical way at all.. come on do some promotions and get real testimonials.
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Jared Alberghini

15 years ago

Yea... I hear ya Josh... but isn't this tactic a tiny bit better than writing fake testimonials? LOL

- Jared

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Kay King 15 years ago

I noticed that same thread - amazing what people will do to get a product for free, isn't it? Of course, it's double edged as the OP gets to put in a plug for his upcoming WSO, too.

A testimonial is worth nothing to me unless I know (or know of) the person giving it - and know they wouldn't trade their rep for a freebie.

kay
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strsinthesky

15 years ago

If you have a great product, and have enough friends, then this shouldn't be a problem. Have your friends review your product, and they will give you a good honest testimonial.

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TLTheLiberator

15 years ago

There are companies that will review your product or service and give a fair assessment for a price.

Is there anything wrong with that?

TL

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Josh Anderson

15 years ago

The warrior forum has become the place to "buy" testimonials. Not only will letting this continue hurt the credibility of forum members in general in some cases using these type of testimonials without disclosure that the person was paid for their testimonial (even with your product as payment) in your sales copy and ads can be illegal.

There is nothing wrong with seeking people to review your product and if they like it sending you a testimonial.

But I just saw a thread where one warrior said they would give a free product if someone would give them a testimonial and someone posted a testimonial right in the thread not even having reviewed the product.

Just about every day here I see a thread saying "I'll give you a product if you give me a testimonial." Give me a break!

I saw one the other week and the person offered to give a product for a few testimonials and the first person replied and got the product... I replied because the product sounded interesting (I do not do many reviews though I get PM requests all the time) but I said I could not promise a testimonial... I was the second to reply and they never sent me a review.

I guess only up front paid for testimonials qualified.

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David_Thompson

15 years ago

Originally Posted by Josh Anderson

Come on are you guys testimonial whores or what?

Josh you're forgetting it's the oldest trade in the world man...LOL

Sorry bro I know it's a serious thread you've started but could
help taking a stick at this...lol

--David

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Bev Clement

15 years ago

It is one thing to ask for a review of something, but to demand a testimonial and to say it has to be video, and the best of the best when the product could for all we know be total rubbish.

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mmurtha

15 years ago

Gee guys, don't you know that's the only way to get testimonials?? <stated a bit sniddy deliberately>

The real problem is that people ask in this manner because they simply lazy, or either don't know how to get a legit testimonial, or can't get one based on the products.

I'm inclined to think it's laziness.

I know I've told people I would give them testimonials if I believe the product/service to be worthy. You'd be surprised to know how many people will not send a review copy if you do not promise the testimonial.

Lol in these cases, I remind them that they are needing something from me, not the other way around. Lol I've been marketing for a number of years, so I don't need their products/services. BUT they do need the testimonial.
If that doesn't work, then I simply tell them I'm NOT interested.

Josh,

Good post, and thanks for bringing it up!

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John Taylor

15 years ago

I think your thread Rocks Josh, it's one of
the most insightful threads I've read all day
and your headline will really suck in readers.

Now where's my fifty bucks?

I was asked to review something just before
Christmas. I told the person asking that I
didn't really have much time but I would take
a quick look. Having seen what was on offer
I explained that it needed a lot more work
before I thought it would be ready to launch.

I was then asked for a testimonial "as if it was
finished". I replied that I wasn't willing to
endorse something that wasn't of a good
standard of quality. The person got all defensive
and told me I was just a time wasting freebie
seeker.

I pointed out that it was him that had contacted
me and I wouldn't be continuing the conversation.

John

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Kim Standerline

15 years ago

I wonder if we were approached by the same person John, because I said exactly the same thing

If I've wanted a couple of testimonials on something to start me off, I've always added something along the lines that I'd appreciate one if the person thinks it's worth it. And to be fair, I've had one refused on the odd occasion with some helpful hints (on which I acted) on why they couldn't give it.

Sometimes folks notice the same people giving testimonials over and over again, I wonder if they think it's an ok thing to do. (Certain names spring to mind)

Kim

Originally Posted by John Taylor

I think your thread Rocks Josh, it's one of
the most insightful threads I've read all day
and your headline will really suck in readers.

Now where's my fifty bucks?

I was asked to review something just before
Christmas. I told the person asking that I
didn't really have much time but I would take
a quick look. Having seen what was on offer
I explained that it needed a lot more work
before I thought it would be ready to launch.

I was then asked for a testimonial "as if it was
finished". I replied that I wasn't willing to
endorse something that wasn't of a good
standard of quality. The person got all defensive
and told me I was just a time wasting freebie
seeker.

I pointed out that it was him that had contacted
me and I wouldn't be continuing the conversation.

John

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Lance K

15 years ago

Originally Posted by John Taylor

I was asked to review something just before
Christmas. I told the person asking that I
didn't really have much time but I would take
a quick look. Having seen what was on offer
I explained that it needed a lot more work
before I thought it would be ready to launch.

I was then asked for a testimonial "as if it was
finished". I replied that I wasn't willing to
endorse something that wasn't of a good
standard of quality. The person got all defensive
and told me I was just a time wasting freebie
seeker.

John, if you're talking about the guy who posted the exact same thing last night, then I too reviewed his product just before Christmas. And told him pretty much the same thing as you. Only, I never heard back from him.

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Charles E. White 15 years ago

Josh, over the years I have been asked to give testimonials for hundreds of products and have maybe given ten after I look at the product.

To give a testimonial for something you have never seen doesn't say much for your good name, does it?
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BizBooks

15 years ago

there is nothing wrong with giving away a product for "honest feedback".

if some people reply negatively, that is useful to improve the product.

the postive feedback would be called "testimonials".

as long as the feedback is honest and fair and people can SPEAK THEIR MIND and not merley say something "nice"..

whats wrong?

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Jared Alberghini 15 years ago

Originally Posted by BizBooks

there is nothing wrong with giving away a product for "honest feedback".

Very true BizBooks, but sadly, many people will give "dis-honest feedback" just to get a free product

- Jared
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Josh Anderson

15 years ago

I was then asked for a testimonial "as if it was
finished". I replied that I wasn't willing to
endorse something that wasn't of a good
standard of quality. The person got all defensive
and told me I was just a time wasting freebie
seeker.

You know what's funny about that...

They were the time wasting freebie seeker.

They wanted you to invest your time and give them an "unearned" testimonial ;-)

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Jared Alberghini

15 years ago

Josh,

I'm the 15'th poster, and I give you a great review!

Now you owe $750 total to everyone (minus your own replies) that gave you a good review on this post

Just like John Taylor said... Where's my $50 Bucks!!! LOL.

- Jared

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Josh Anderson

15 years ago

False advertising ;-)

Oh, wait I put it in quotes... so it weren't me who dun said it!

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Jared Alberghini

15 years ago

Originally Posted by Josh Anderson

False advertising ;-)

Oh, wait I put it in quotes... so it weren't me who dun said it!

AAARRRGGG... you got us on a technicality... you "DID" put it in quotes... so you aren't accountable... dang it you are good Josh...

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mmurtha

15 years ago

Originally Posted by Jared Alberghini

AAARRRGGG... you got us on a technicality... you "DID" put it in quotes... so you aren't accountable... dang it you are good Josh...

Uhumm Jared,

You should have taken a screenshot of the subject line lol before he changed it.

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Jared Alberghini 15 years ago

Originally Posted by mmurtha

Uhumm Jared,

You should have taken a screenshot of the subject line lol before he changed it.

Mary, you are so right... I missed my opportunity but I bet there is someone out there smart enough to have taken a screenshot and call out Josh on his guarantee that he would pay us $50 bucks each for our good reviews...

Josh... what do you have to say for yourself :confused:... I think Mary just called you out on your scheme to not pay us for good reviews...

for those who aren't in the 'know'... </sarcasm>

- Jared
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Josh Anderson

15 years ago

Originally Posted by mmurtha

Uhumm Jared,

You should have taken a screenshot of the subject line lol before he changed it.

lol... so should you since you were the one who saw it... you probably could have nailed me by sharing it with everyone too

I think I edited it twice and I added quotes only because I did not want anyone to think I was serious on second glance... only on first glance

But remember:

I want to see a testimonial like this:

Quote:
"Wow ____ your 'How to Milk a Big EZ Cow Book' sounded like a winner and when you said you'd give it to me free for writing this testimonial... well that was an offer I could not refuse!"
But its got to be a video testimonial ;-)

And you must be wearing a straw hat with a piece of hay sticking out of the corner of your mouth.

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stephperez

15 years ago

Personally, I like the real, candid, unsolicited testimonies...

Just my opinion...

But that is too funny - a testimony without buying the product...

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Josh Anderson

15 years ago

Anyone ever seen somone put up to something completely bumble it and reveal that they had been put up to it?

I want to see a testimonial like this:

"Wow ____ your 'How to Milk a Big EZ Cow Book' sounded like a winner and when you said you'd give it to me free for writing this testimonial... well that was an offer I could not refuse!"

But its got to be a video testimonial ;-)

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uzomaeze

15 years ago

[DELETED]

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John Taylor 15 years ago

Originally Posted by uzomaeze

totally dissapointed

Hmm, wondering if the lack of smileys indicate
sincere disappointment?

John
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- Jared Alberghini 15 years ago
  
  Originally Posted by John Taylor
  
  Hmm, wondering if the lack of smileys indicate
  sincere disappointment?
  
  John
  
  No John, the lack of smileys has nothing to do with it... it's the lack of sad faces that indicates total frustration:
  
  - Jared
  
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BIG Mike

Banned 15 years ago

[DELETED]

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Jared Alberghini 15 years ago

Originally Posted by BIG Mike

Won't be long before we start pimping our signature space like that "Other" forum too, hehehehe.

Sooo... how much are you thinking of charging for your sig space BIG Mike? I'm sure it's expensive... I'll start saving my pennies... just let me know when your first spot is available

- Jared
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Paul Buckley 15 years ago

Originally Posted by BIG Mike

Won't be long before we start pimping our signature space like that "Other" forum too, hehehehe.

There's another forum? :O
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Dave777

15 years ago

Here's a few good reads from some well known entrepreneurs about testimonials! Some good advice to consider following...

Why Testimonials Do (and Don't) Work | FutureNow's GrokDotCom / Marketing Optimization Blog
Sketchy testimonials
How do I know if testimonials on a Web site are legit? :: Free Tech Support from Ask Dave Taylor!

Dave

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Ken Strong 15 years ago

"The Testimonial Whores" would be a really great band name.
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- Jared Alberghini 15 years ago
  
  Originally Posted by KenStrong
  
  "The Testimonial Whores" would be a really great band name.
  
  I got nothin' on that... I'm in total agreement with you Ken.
  
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Jim M 15 years ago

Testimonials can come back and bite you

Don't forget - giving a testimonial is like putting your own name on a product

I remember a while back I was sent a email from someone I had bought stuff off a few times, and always had time to read his emails etc.

Then he sent an email with a great pitch for a new product - with his recommendation tagged on to the end....

I bought it - the product was rubbish - the back up service was rubbish - when I challenged the list owner he responded by admitting he hadn't taken the time to review it himself as he was busy.

Result - he lost his reputation, I unsubscribed from his list and he made no more sales in my direction for sure.
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Martin Luxton 15 years ago

"Josh Anderson Crosses Over To The Dark Side?"

(Please note the quotes AND the question mark)

I don't do many reviews these days for several reasons

1. I have more knowledge of what's around now and I'm less easily impressed.

2. Time. When I get a review product I don't just write a review.
I proofread the pdf and make suggestions about how I think the product can be improved. A 50 page pdf can take me up to 4 hours.

3. Reputation. Not just the possibility of diluting my own reputation by testimonial whoring but the reputation of the OP. If it's somebody I don't know with a few dozen posts asking for testimonials for "The Automated Million Dollar System For Newbies", apart from the problematic title, I wouldn't be interested.

4. The last two reviews I did, I gave a critique but not a testimonial. I felt a bit bad about that so I want to avoid that kind of situation in the future.

Martin
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Josh Anderson

15 years ago

"The Testimonial Whores" would be a really great band name.

I bet some IM Pimp will register the domain name and let anyone who wants to become a testimonial whore sign up to get free products.

I'll bet most warriors trying to buy testimonials on the forum don't realize it but there are laws for endorsements and testimonials as well:

http://www.ftc.gov/bcp/guides/endorse.htm

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Ken Strong 15 years ago

Originally Posted by Josh Anderson

I bet some IM Pimp will register the domain name and let anyone who wants to become a testimonial whore sign up to get free products.

Just checked... it's currently available if anyone wants it.
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Richard Whyte

15 years ago

All the talk here is about testimonials, but doesn't this same concept apply to almost everything in the IM world.

When we are looking for products to be an affiliate for, many people first look at what the commission rate is and the conversion rate.

They then proceed to market the thing and many times don't even use it.

They draw people in as they have yanked copy from some other site, used PLR articles posted on article sites. Basically gathering income from others work.

Am I wrong or isn't this just an extension of what you are talking about?

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John Taylor 15 years ago

Originally Posted by Richard Whyte

All the talk here is about testimonials,

So let's keep it on topic then.

John
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BIG Mike

Banned 15 years ago

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Eric Lorence

15 years ago

Originally Posted by BIG Mike

I forgot to add the funny thing I've seen a few times now is they're listing prerequisites for it:

1. Must have a post count of over 500 and;

2. Must have been thanked a minimum of 10 times.

Sounds like Dufus Point to me, hehehehehe.

LOL... When they have only 30 or so posts themselves, and no thanks.

But they understand just how valuable the testimonial of a trusted member can be.

I for one will never buy a product on the testimonials of unknowns, they could be "fictional".

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Bev Clement

15 years ago

I wonder how many people know what quality means, as I have reviewed many products which are rubbish, and yet everybody is saying how great they are. Everybody as in those who post on the WSO saying they are great.

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ExRat 15 years ago

Hi,

There is a way to turn this on it's head, if you have the balls.

Just have one testimonial box on your site, and in it, explain the situation.

Explain that the testimonial 'system' is totally flawed, and often, it simply alerts you to a group of marketers who give reciprocal testimonials to their colleagues (tell them how to check by cross-referencing the urls, plus using google to search forums).

Explain how testimonials are often procured by the lure of a free license too.

Then explain to your prospects that this is why you refuse to use testimonials to promote your product, but if they would like to find unsolicited references off their own back, here's how - then show them exactly how to find the information -

Search google for my product or "my product", my product review, my product scam etc
Search google for my name or "my name" my name review, my name scam etc

Also, explain to them that -

a) after a while of doing this, they will notice that even good products/sellers, that have many great reviews, will also have negative comments - because due to the 'free speech' aspect of the internet, competition sometimes posts anonymous slurs, plus many customers scream 'scam' because they didn't follow instructions. Then finish this by mentioning that you still don't think that they will find any negative reviews.

b) even if they find positive reviews of other peoples' products (or yours, if applicable) if the person is using an affiliate link (IE being paid) then that review could be biased.

.........

It's the same concept as offering a free trial, or an 'I'll pay you double back if you're not satisfied' guarantee.

Differentiation, perceived honesty, and helping prospects by educating them.

When a deceptive tide is flowing one way and increasing cynicism, go totally against it by putting your neck on the line and you might just attract positive attention.

Obviously, if the internet is over-flowing with negative publicity about you already, this might not be the best plan.

Sidenote - I have a list of peoples' names stored in my head, whos testimonials actually make me wary of buying a product - because their testimonials are obviously deceptive, or because they have sold me a lemon in the past etc.

I also take note of the testimonial whores making their requests on the forum, and the testimonial whores who respond to them. Clarification - asking for them or giving them doesn't make you a whore. It's the manner in which you do it.
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Louis Raven

15 years ago

LMFAO :rolleyes:

Anyhoo, I've gave a few testimonials for a free version of a product I needed or would want from great people like Willie Crawford and Eric Louviere. I don't see anything wrong with it?

Of course, giving a testimonial just for a free product is kind of whoring it a bit but we all know testimonials make more sales so asking for them in exchange for a free license/copy or whatever isn't that bad in my eyes.

Don't get my words twisted with asking for a good testimonial

. That is kinda "off".

lol I got an email from a guru the other day stating his business is changing and they will no longer be endorsing anything that doesn't meet their spec. They then went on to promote Arbitrage-Conspiracy

Great product.. who knows? Either way the press for it hasn't been the best so it made me laugh a bit.

I also stay away from rehashed garbage made to look unique because of a pricey membership script attached. That's made a few of us laugh over Twitter DM's.

Great thread Josh,

Louis

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ExRat 15 years ago

Hi Louis,

they will no longer be endorsing anything that doesn't meet their spec. They then went on to promote Arbitrage-Conspiracy

Triple whammy - confirming that they previously endorsed stuff that didn't meet their spec, confirming that they're still endorsing the latest sucker-fodder, and confirming that you can't be sure of their honesty.

we all know testimonials make more sales

Hmmm.
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- Louis Raven 15 years ago
  
  Originally Posted by ExRat
  
  Hi Louis,
  Hmmm.
  
  OK bad choice of words.. "We all know seeing other people like our selves use the product to do what it describes helps us with our buying decision"
  
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persistence

15 years ago

Amazing! One headline like that has gathered so much interest.

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ExRat 15 years ago

Hi persistence,

Amazing! One headline like that has gathered so much interest.

Ahem. Bear in mind that some of us noticed all of the testimonial request threads, saw Josh's name and the title and knew exactly what the thread would be about.
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Lance K

15 years ago

Right on, Josh. I posted pretty much the same thing a little earlier.

http://www.warriorforum.com/main-int...ame-thing.html

I just focused on those asking for the testimonials and forgot to use a thread title that would attract said testimonial whores.

Glad somebody got their attention. Well done.

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Jason Moffatt

15 years ago

Somehow this isn't surprising.

Coincidentally I just finished uploading a testimonial video a few seconds ago.

When you want to display some credibility, here's a ghetto example of how to do so...

YouTube - Jason Moffatt's Nichebrowser...

If you hurry, you can still snag that browser for free before I get a salesletter up.

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Josh Anderson

15 years ago

I like to get reviews from Warriors because I value their opinions, I know them - that's why I will continue to ask.

But, my purpose of giving them a review copy is not to "buy" the "testimonial, but rather to give them the actual product to review.

Michael if you go back and read the thread you will notice that is the type of reviewing we are suggesting IS correct.

What we are talking about here is the plethora of threads showing up where newbie warriors are offering people a product for free if they agree to give them a testimonial.

In addition to this some warriors are posting fake testimonials right in the thread before they get he product even.

That is what we are describing as... well... less than credible.

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Michael Oksa

15 years ago

Originally Posted by Josh Anderson

Michael if you go back and read the thread you will notice that is the type of reviewing we are suggesting IS correct.

What we are talking about here is the plethora of threads showing up where newbie warriors are offering people a product for free if they agree to give them a testimonial.

In addition to this some warriors are posting fake testimonials right in the thread before they get he product even.

That is what we are describing as... well... less than credible.

Aha!

Oops!

Thanks Josh,

Re-reading the posts I see I was arguing about something we agree on.

Posting a testimonial without ever looking at the product is not cool. I wish I would have seen the post(s) that prompted this thread.

So, I agree that "your" way IS better - hard to disagree with myself.

Anyway, thanks for cluing me in before I looked like a total idiot (instead of a partial one).

All the best,
Michael

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MaskedMarketer

15 years ago

its all too common for people to get paid for testimonials. its rumored even the big names do it.

Anyways, you can try out this new testimonial generator in the mean time. Its just as ethical

http://www.resourceseo.com/testm.php

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TheInternetWorkshop

15 years ago

Crap - I feel cheated - I only got $25!

Can I sue for the rest?

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adambrad

15 years ago

I personally pay very little attention to testimonials these days particularly if the product/service is in the IM niche. Three main reasons for this:

1. A few years ago I asked a rather well known IM marketer to review and provide a testimonial for my own product. He agreed but given the extreme quick turnaround time on the testimonial he provided plus the outlandish claims made in the actual testimonial wording, I knew he wasn't genuine. (and no I didn't use his testimonial).

2. I got sick of constantly seeing big name gurus providing testimonials for other big name gurus products/services and vice versa. I can't help think wondering whether in these cases the testimonial is genuine or if it's a never ending case of big lists and joint ventures to line their own pockets.

3. On a new launch product/service I get sick of getting hit with promotional emails from every man and his dog whose list I am on, particularly when the messages from multiple people effectively say the same sort of canned message with no real substance.

Adam

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Johnathan

15 years ago

Hi Josh,

You sound pretty pessimistic. Actually, if it is an honest assessment, it is not "buying" a testimonial. Not an an automatic "ooh this is great" (unless of course, the product warrants that, which in some cases, it does

). (The only case I would agree with you is if someone actually said "you must say this product is good if you get a copy/license"). That is buying a testimonial. From what I've seen, that is *not* what most people appear do be doing.)

I noticed it looks like you've been around a while (7000+ posts), so, I am assuming you have had a product or two. Are you saying that you have never, in your career, asked someone to write you a testimonial in exchange for reviewing a product of yours? If so, good for you. How would you recommend products be reviewed then? It is an intelligent way of making everyone happy. They get a free license, and they get an honest review.

I have actually reviewed one product thus far on this site, and was able to provide good feedback because I genuinely thought the product would help others. If it was crap, I would tell the person that it was crap. But it was a decent product. I was also able to provide feedback to that user on a few areas that I thought they could improve their product. So not only did I learn something new (from their product), but they ended up with a higher quality product because of my comments, which means that their product can now help a lot more people, which means more success overall. Isn't that what the purpose of online marketing is? To have high quality products that help a lot of people?

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MaskedMarketer

15 years ago

Originally Posted by Johnathan

Are you saying that you have never, in your career, asked someone to write you a testimonial in exchange for reviewing a product of yours? How would you recommend products be reviewed then?

Just because you ask someone to review your product, doesn't mean a person should automatically get a written testimonial endorsing the product.

That is not honest.

A review can be negative or positive.

A testimonial is normally a positive endorsement in advertising.

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MikeAmbrosio

15 years ago

Originally Posted by Johnathan

Hi Josh,

I noticed it looks like you've been around a while (7000+ posts), so, I am assuming you have had a product or two. Are you saying that you have never, in your career, asked someone to write you a testimonial in exchange for reviewing a product of yours? If so, good for you. How would you recommend products be reviewed then? It is an intelligent way of making everyone happy. They get a free license, and they get an honest review.

I have been on Josh's list for many years, have had many personal exchanges via email, PM and a few times in person. I have also been a member of this forum ALMOST as long as he and I can say this...

I have never seen Josh offer any of his products in exchange for a review, etc. Josh - if I am wrong, you can correct me.

Subsequently, if I ever see his testimonial on someone else's product I was considering buying, I would buy it. That's because I would know if he gave a testimonial, it IS an honest testimonial based on his actual review and use of the product.

Josh is also someone who believes in quality. I have purchased a few of his products (and about to buy another) because I know he wouldn't release it until he felt it was a quality product.

Me? When I create a new product, I usually email my own list looking for reviewers and beta testers. I always ask for 100% honest feedback. And I always get good feedback with recommended changes, etc.

After all is said and done, I will ASK if they would give a testimonial based on their experience with my product.

I have always done it that way and it works for me.

Mike

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Johnathan

15 years ago

Actually, re-reading this post, I am just realizing that perhaps I have a different definition of "testimonial" compared to what other people have. (I am new to the "IM" industry, so where I come from/the people I generally associate with, "testimonial" is almost synonymous with an honest "product review")

So -- if what you are saying is that a "testimonial" must be 100% positive for an unreviewed product, ok, then I agree that isn't right. However, if they review the product and think it is superb and rocks, then I think that is fine. From what I've seen so far, I don't think I've seen anyone that has asked for a 100% postive review for a testimonial. (In fact, I have already reviewed one product where he asked for a "testimonial", and gave him an honest assessment. I also gave him some feedback on what he could do to improve his product).

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Johnathan

15 years ago

Hi Mike,

Thanks for your response. Ok, I would like to hear Josh's response, but yes -- I agree 100% that it is important to get an *honest* review. And I believe in offering "testimonials" (now that I think I understand the IM jargon/version of it

) for only quality products. Besides, I think it works best long-term, because if it is not an accurate review, generally people will see that as soon as they get/view the product.

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waken

15 years ago

I seldom trust on testimonials on the sales page but independent reviews that I found elsewhere.

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Raydal

15 years ago

My Ethics professor said that he would never write a recommendation
for a student that he didn't think deserve the job or position s/he was
applying for. But many people are "forced" into writing glowing testimonials
because they don't want to hurt the other person's feelings.

I mean c'mon, how many Warriors would want to say, "Sorry, but I
think your product stinks!"?

We are not thinking about the product but the person's feelings and
maybe even relationship with us.

And if that person gave you a good testimonial, why not 'pay them
back with a great testimonial as well?

Refusing to give a testimonial when asked is harder for MOST people
than most people here may want to admit.

-Ray L.,

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MaskedMarketer

15 years ago

Originally Posted by Raydal

But many people are "forced" into writing glowing testimonials
because they don't want to hurt the other person's feelings.

I mean c'mon, how many Warriors would want to say, "Sorry, but I
think your product stinks!"?

We are not thinking about the product but the person's feelings and
maybe even relationship with us.

And if that person gave you a good testimonial, why not 'pay them
back with a great testimonial as well?

Refusing to give a testimonial when asked is harder for MOST people
than most people here may want to admit.

-Ray L.,

In the long run Lying to people will not be the answer.

You are also scamming the people who buy the product.

Thats why people need to ask for reviews, not testimonials.

Testimonials are used in promotions and are positive, reviews should be unbiased.

People need to learn to separate emotions from business.

By telling me my product sucks, you're actually HELPING me and my future customers.

If the product owner can't understand that, this business may not be for them.

I thought this is the WARRIORS forum, not the Wussies Forum

As they say, truth hurts...

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Johnathan

15 years ago

>>I mean c'mon, how many Warriors would want to say, "Sorry, but I
think your product stinks!"?<<

Actually, I would. I would be nicer about it -- I wouldn't necessarily say "it sucks" that directly, but I would tell them that they needed to improve the quality of their product if I didn't think it was good, before I could recommend it. And apparently according to a previous post, someone says that Josh would (still waiting to hear from him though).

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miked

15 years ago

In the business world, business owners support each other. They buy from each other and send business to their friends.

If a business owner I knew asked me for a review and testimonial, I would tell him/her what I really think about the product. Why? Because I care about the business people I know, and I care about my reputation. Even if the review turned out to be a critique and not a true testimonial, it will benefit both of us.

And if a product really is an excellent product, then getting testimonials will never be a problem. And neither will sales.

I do a fair amount of web design and marketing work in the local off-line marketing world, my customers being brick and mortar business. I would NEVER compromise my reputation or my customers and put misleading or false statements or testimonials on my web pages or my customers....

Honesty seems to be such a rare commodity these days. Be honest with your customers and the buyers of your products, and the world will beat a path to your door.

Enough of my rant.

Provide honest testimonials and request honest testimonials. This is part of building a solid established business. Those who don't and try to short cut the process will not succeed over the long term. They'll rush off to another GRQ thingy... and good riddance ....

Quality. Honesty. Reliability.

The result?

Success long term as part of a real business.

-Mike D.

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Eric Johnson

15 years ago

If you are not absolutely demanding the testimonial what's the problem. It's just giving away a product hoping that you get good feedback. What's the harm in that? What exactly is unethical?

I swear half the posts around here lately are people just finding something to whine about. Sorry, I don't mean to be harsh but there it is...

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Mike McBride

15 years ago

Hi Johnathan,

I noticed it looks like you've been around a while (7000+ posts), so, I am assuming you have had a product or two. Are you saying that you have never, in your career, asked someone to write you a testimonial in exchange for reviewing a product of yours? If so, good for you. How would you recommend products be reviewed then? It is an intelligent way of making everyone happy. They get a free license, and they get an honest review.

If you had been here a bit longer than a month, as well as checked Josh's sig file, you would know:
1) Josh is a straight-shooter and has a great deal of well-earned credibility here;
2) He does have a product or two;

3) He does know the difference between a testimonial, a review, and a bribe.

He's addressing what has become an ongoing concern lately in this forum.

Eric,

If you are not absolutely demanding the testimonial what's the problem. It's just giving away a product hoping that you get good feedback. What's the harm in that? What exactly is unethical?

I swear half the posts around here lately are people just finding something to whine about. Sorry, I don't mean to be harsh but there it is...

Have you actually read this thread? Have you actually seen the threads Josh is referring to? Do you actually know what a whine is? (If not, read your post.)

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Eric Johnson

15 years ago

Originally Posted by Mike McBride

Eric,
Have you actually read this thread? Have you actually seen the threads Josh is referring to? Do you actually know what a whine is? (If not, read your post.)

LOL :rolleyes:

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ragstworiches

15 years ago

It seems of little value to fake testimonials when if you are gonna last at all in this industry you ought to have something to sell that is worthy of a genuine positive testimonial. If it is not get a new product/idea. If you want to act like you are amazing and then sell a turd for $100 the turd will hit the fan sooner or later.

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SlickSki

15 years ago

I agree with ragstworiches. It will hit the fan.

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maxhomebits

15 years ago

Originally Posted by Josh Anderson

That would not be right would it?

So why do so many of these "free product if you give me a testimonial" threads show up every day on the warrior forum?

Sure people need testimonials but I Just saw a thread were people posted a testimonial right in the thread without even getting the product first.

Come on are you guys testimonial whores or what?

Not only does the person posting the thread requesting unqualified testimonials (which is just about common here on a daily basis) ding their own credibility but the people who throw testimonials around like they are tossing out candy and a parade do to.

Asking for people to review your product is one thing but buying testimonials?

That just ain't the way to do it and that is exactly what all you guys are doing who keep posting threads saying you will give away your product if someone gives you a testimonial.

It's not the way to go, if you have a great product and it brings joy to your buyers then it shouldent be a problem getting testimonials. Offering your buyers the chance to promote by giving testimonials is better, the thought of making money back and paying for the product is a good trigger.

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kemdev

15 years ago

I guess the question is: Who's more at fault?

The product owner who gives their product away for free in search of good testimonials?

The common forum user who will give a great testimonial no matter the quality of the product?

I think both are at fault. The word testimonial implies a good connotation. Most people who post threads asking for testimonials are simply looking for good reviews to help sell there product.

Now, that's not to say there aren't a few out there who are looking for honest reviews of their product. I think we need more forum users who aren't afraid to step on anyone's toes and who aren't just looking for a free product.

Personally, I've had a few people tell me that my product needed some work. But I'd much, much rather have that than have someone insincerely tell me that it was the greatest thing under the sun.

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Michael Oksa

15 years ago

I will most likely continue to ask for reviews here, but I always ask for honest reviews.

There are two reasons.

1. If they are good, I can use them as a sales tool.

2. If they are bad, I have useful feedback for improving my product. After which I will make changes (if warranted) and send the updated copy to the person who offered the constructive criticism.

Another point. I don't ask for reviews of existing products, as collecting a good batch of comments is part of the product creation process for me.

That doesn't mean I won't use post-launch feedback, just that pre-launch feedback has its place.

That's all about me asking though.

----------

When someone asks for a "testimonial" I still offer a review, and only on a complete product.

----------

A few other things to consider.

Who is asking?

Do you already trust them?

Are they new?

Are you really willing to ave your name attached to the product?

I think if you are asking for reviews/testimonials, that you should be happy with whatever you get. I know I have to send out about 15-20 copies to actually get 10 reviews back.

That's one reaosn why I ask for "trusted" Warriors. Yeah, the term 'trusted' is a little vague, but that leaves the interpretation for me to decide. And it's not so much about post count as it is about longevity and contribution to the WF.

All the best,
Michael

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Josh Anderson

15 years ago

I have never offered to give a product or anything else for that matter in exchange for a testimonial.

Of course anyone who knows me or my products already knows that :-)

Me? When I create a new product, I usually email my own list looking for reviewers and beta testers. I always ask for 100% honest feedback. And I always get good feedback with recommended changes, etc.

After all is said and done, I will ASK if they would give a testimonial based on their experience with my product.

I have always done it that way and it works for me.

Mike

Hopefully more people will see why that simple approach is much better than buying testimonials.

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Michael Oksa

15 years ago

Originally Posted by Josh Anderson

I have never offered to give a product or anything else for that matter in exchange for a testimonial.

Of course anyone who knows me or my products already knows that :-)

Hopefully more people will see why that simple approach is much better than buying testimonials.

Hi Josh,

Looks like we will do things differently, and that's okay. It doesn't mean your way is somehow superior, just that we're different.

I like to get reviews from Warriors because I value their opinions, I know them - that's why I will continue to ask.

But, my purpose of giving them a review copy is not to "buy" the "testimonial, but rather to give them the actual product to review.

It doesn't take anything away from the product itself to gather testimonials this way, just as it adds nothing to value of your product by your doing it that way.

However, asking for only positive testimonials, and offering a bribe (which a review copy of a product is not, if you ask me, or Jack Canfield, or Mark Victor Hansen, or any number of other authors) is not acceptable. That's not getting a review it's buying someone off.

Hopefully you will see why I like to use my approach.

All the best,
Michael

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Roderick Armstrong

15 years ago

I gotta keep it real...I did click cause I thought I could score a quick fifty.

I am properly ashamed of myself now...

Oh come on! You know the rest of you did the same thing! That's why you're reading this thread...

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roderick 15 years ago

I would respect a testimonial more if it wasn't paid for
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- Kay King 15 years ago
  
  You know the rest of you did the same thing!
  
  Nope - some of us know Josh by reputation here and knew before clicking where he was going with this.
  
  kay
  
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  Daniel Scott 15 years ago
  
  Originally Posted by Kay King
  
  Nope - some of us know Josh by reputation here and knew before clicking where he was going with this.
  
  kay
  
  I think he was joking, Kay.
  
  At least I hope so.
  
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Floyd Fisher

15 years ago

Originally Posted by Josh Anderson

That would not be right would it?

So why do so many of these "free product if you give me a testimonial" threads show up every day on the warrior forum?

Sure people need testimonials but I Just saw a thread were people posted a testimonial right in the thread without even getting the product first.

Come on are you guys testimonial whores or what?

Not only does the person posting the thread requesting unqualified testimonials (which is just about common here on a daily basis) ding their own credibility but the people who throw testimonials around like they are tossing out candy and a parade do to.

Asking for people to review your product is one thing but buying testimonials?

That just ain't the way to do it and that is exactly what all you guys are doing who keep posting threads saying you will give away your product if someone gives you a testimonial.

I don't see the problem in it...especially when this is the way things are done by big corporations.

For example, ATi develops a new video card. In order to get out 'word of mouth' they send out free video cards to computer magazines and review sites across the globe in order to get honest reviews...and create media buzz.

If you don't believe me, feel free to talk to Kyle Bennett of [H]ard|OCP or Thomas Pabst of Toms Hardware. Let them set you straight on the issue.

GM does the same thing, sending out loaners of their new cars for automotive magazines to test out and write about.

If they can do that, why can't I do the same thing?

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Daniel Scott

15 years ago

Originally Posted by Floyd Fisher

I don't see the problem in it...especially when this is the way things are done by big corporations.

For example, ATi develops a new video card. In order to get out 'word of mouth' they send out free video cards to computer magazines and review sites across the globe in order to get honest reviews...and create media buzz.

If you don't believe me, feel free to talk to Kyle Bennett of [H]ard|OCP or Thomas Pabst of Toms Hardware. Let them set you straight on the issue.

GM does the same thing, sending out loaners of their new cars for automotive magazines to test out and write about.

If they can do that, why can't I do the same thing?

There's something a lot of people seem to be missing.

We are NOT talking about FREE REVIEW copies. A review copy implies that whoever reviews it will be honest enough to give you honest feedback; good, bad, or indifferent.

What Josh is talking about is people soliciting TESTIMONIALS - aka POSITIVE reviews, before they are aware of the quality of the product in question.

It's okay to ask for an honest review. Which is what you are talking about.

It's not okay to try and bribe or coerce people - in whatever way - to give you a positive review for a product that does not warrant it.

-Dan

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seobro

15 years ago

Hi Ray:
I got a free product and did not review it because it was "less than optimal". If I did write a review it would be the truth. The seller was not happy. Most of us give beta copies to friends to review and they give us a list of bugs.

Both seller and reviewer benefit. It is like a free movie showing. The test audience gets to provide feedback on what they love and hate about the movie. I believe in giving out free samples of product, my conversion rate is 10%.

Hi Rod:
I would respect a testimonial more if it wasn't paid for.

If I fix your car for free, would the repair job be better or worse than if you pay me $50?

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tommygadget

15 years ago

When I first saw this page, I thought "Hey, Josh's stuff is pretty good, so easy $50", sheesh, what a letdown

TomG.

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dsilvestre

15 years ago

Sadly many people give testimonials withouth reviewing the product first...

Regards,
Dan

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Josh Anderson

15 years ago

For example, ATi develops a new video card. In order to get out 'word of mouth' they send out free video cards to computer magazines and review sites across the globe in order to get honest reviews...and create media buzz.

Floyd you have misunderstood what we are discussing. You may want to go back and reread the thread. We are not referring to examples like the one above seeking honest reviews.

There are people in this forum who are offering products IF someone will give a testimonial...

They are not asking for reviews. They are offering to buy testimonials which is what we are referring to as not credible.

There were three threads on the main page of the WF general discussion offering free products in exchange (payment) for testimonials (not reviews) when I posted this thread and one thread had warriors posting testimonials who had not even received the product.

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Shonee

15 years ago

I am so glad you brought this up.
The funniest part is,they pay you for testimonials and then they will put up on their site "read the most genuine and unsolicited testimonial"

LOL.

Originally Posted by Josh Anderson

That would not be right would it?

So why do so many of these "free product if you give me a testimonial" threads show up every day on the warrior forum?

Sure people need testimonials but I Just saw a thread were people posted a testimonial right in the thread without even getting the product first.

Come on are you guys testimonial whores or what?

Not only does the person posting the thread requesting unqualified testimonials (which is just about common here on a daily basis) ding their own credibility but the people who throw testimonials around like they are tossing out candy and a parade do to.

Asking for people to review your product is one thing but buying testimonials?

That just ain't the way to do it and that is exactly what all you guys are doing who keep posting threads saying you will give away your product if someone gives you a testimonial.

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Li Weng

15 years ago

I always thought paying for testimonials was considered
fraud and illegal.

But asking someone to review your product for a POSSIBLE
testimonial is different to getting a testimonial in exchange
of your product for free.

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Josh Anderson

15 years ago

I always thought paying for testimonials was considered
fraud and illegal.

Here are some of the general legal guidelines for the US published by the FTC regarding endorsements and testimonials:

FTC GUIDES CONCERNING USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING

from 255.1:

"Endorsements must always reflect the honest opinions, findings, beliefs, or experience of the endorser."

From 255.5:

"This endorsement must of course comply with §255.1; but even though the compensation paid the endorser is substantial, neither the fact nor the amount of compensation need be revealed."