Paypal vs Clickbank for conversions?
What I've got is my sales page with a video, a sales button, written copy and another sales button. The sales button is actually a prettylink so I can track the CTR on the 'buy buttons'
To make up for this extra page - I'm actually giving them a discount for the moment so I can tinker with the metrics and track them properly. So even after they click 'buy' it tells them they're getting it cheaper.
I know that doesn't make sense for the bottom line but it's the only way I know to track the CTR and it's temporary while I improve it and see what works.
So I set this up this morning and so far I've had 8 clicks on the 'buy' buttons but only one sale.
The buy buttons are clearly marked with a price, and both the video and copy is pretty clear on what they're getting. The call to action buttons also have paypal/credit card logos below them. And the price is actually in a h3 tag right above it.
So I'm pretty sure they know that button is for buying it - but when it takes them to a paypal payment screen... somethings going wrong.
I know every niche is different but I'm wondering if perhaps selling straight through paypal looks a little cheap? Might my conversions increase if I use something like Clickbank?
Any suggestions much appreciated.
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