Should you Niche Local?

[fatdad]

For anyone who is marketing for small businesses locally (or any of you guru types):

Is there a reason why you shouldn't go after a tighter local niche? For example, the home improvement trade? Or Doctors only?

It's smart to niche of course when you're going beyond local but I wonder if by shrinking your pool of prospects from "any local business" to "any local business involved in X" you'd end up starving yourself.

There may not be an answer to this one but we all know casting that wide net isn't always the smart approach.

FD

[ryanman]

There is money to be made here I guess...So why not?

[Miguel Oliveira]

It depends on how much you tighten your niche and how large is the area you are refering to. If you tighten to a point where only a couple people are covered, it is a waste of time. However, you can use a local niche that gets thousands of people and, because it is niche and local, will get most of them to your business if you do your marketing well.

[fatdad]

Originally Posted by Miguel Oliveira

It depends on how much you tighten your niche and how large is the area you are refering to. If you tighten to a point where only a couple people are covered, it is a waste of time. However, you can use a local niche that gets thousands of people and, because it is niche and local, will get most of them to your business if you do your marketing well.

Yeah it certainly seems like basic math.