CHECK OUT my Frozen Yogurt Biz Idea!

13 years ago

I like frozen yogurt, why not, could be a good business if you think there is a market for it. If I was to go off-line I would do pancake and waffle house or bakery.

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2 replies

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atrbiz

13 years ago

Originally Posted by howinfo

I like frozen yogurt, why not, could be a good business if you think there is a market for it. If I was to go off-line I would do pancake and waffle house or bakery.

Yeah I definitely feel it would be a hit. Every1 loves frozen yogurt

Thanks!

Thanks
1 reply

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Vlad Bacioiu 13 years ago

Originally Posted by atrbiz

Yeah I definitely feel it would be a hit. Every1 loves frozen yogurt

Thanks!

Great idea ! That means free yogurt for each wf member? :rolleyes:

Just kidding
I hope to have success with this business !
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- josoave 13 years ago
  
  Hi,
  
  Come down to Norfolk and we can check this new awesome place together. they are called Skinny Dippin and have been open since October (?) at a great location.
  
  We can talk about IM and still get a military discount =) Are you game?
  
  Thanks
  
  Signature
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- Michael Mayo 13 years ago
  
  Originally Posted by Vlad Bacioiu
  
  Great idea ! That means free yogurt for each wf member? :rolleyes:
  I hope to have success with this business !
  
  Sorry, "War Room Members Only"
  
  Have a Great Day!
  Michael
  
  Thanks
  
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LegitIncomes

13 years ago

Frozen Yogurt is all the rage right now.
In my area of 200,000 people, there are probably 10 locations that have opened in just the last 12-months alone.

Now, I don't think they will all survive, but it should be interesting to watch.

To the OP: I do like your idea, strike while the iron is hot!

Thanks
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atrbiz

13 years ago

Originally Posted by LegitIncomes

Frozen Yogurt is all the rage right now.
In my area of 200,000 people, there are probably 10 locations that have opened in just the last 12-months alone.

Now, I don't think they will all survive, but it should be interesting to watch.

To the OP: I do like your idea, strike while the iron is hot!

Yeah there are a few frozen yogurt shops in my area but it's a busy area, and still growing, many new communities and shopping centers being built. I'm making a good amount of money from IM and I've always wanted to open a store like this. So we'll see...

If I do end up opening it, I'll let you know!

Thanks

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Edward Thomes

13 years ago

Sounds great.
I don't live in your part of the world...
but good copywriting on huge banners can do wonders.

Hot day... isn't it?

Don't forget to market it online as well.

Thanks
1 reply

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atrbiz

13 years ago

Originally Posted by Edward Thomes

Sounds great.
I don't live in your part of the world...
but good copywriting on huge banners can do wonders.

Hot day... isn't it?

Don't forget to market it online as well.

Yes I plan on marketing it online, I've already purchased 2 domains for it

Thanks

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katiecolette

13 years ago

There's a location that just opened up on the Outer Banks of NC, in Kitty Hawk, I believe. It's called "Sweet Frog". Around 10 different self-serve yogurt machines + around 50 topping selection + a scale to charge per weight + 2 students running it = hundreds of customers per day and great profit.

Thanks
1 reply

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atrbiz

13 years ago

Originally Posted by katiecolette

There's a location that just opened up on the Outer Banks of NC, in Kitty Hawk, I believe. It's called "Sweet Frog". Around 10 different self-serve yogurt machines + around 50 topping selection + a scale to charge per weight + 2 students running it = hundreds of customers per day and great profit.

Hey,

No way?! There is a "Sweet Frog" near my home! They have a MOB of people everytime I've driven past it!

Hundreds of customers + self serve + 2 employees =

Wish me luck!

Thanks

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Edward Thomes

13 years ago

Okay, to throw in some economic analysis after some consultations with my friend...
Here we go.

The main motivation here would be pleasure, otherwise, tastes/preferences of the current crowd since you do not have any significant branding for now.

The barrier to entry might be a little low, more competitors will continue to flood in as well. I suggest you do incorporate product differentiation techniques such as more advertising, branding, even packaging... And stay away from price wars as much as you can.

With an increase in the number of stores, it'll be readily harder to gain a larger market share. and of course, with lower demand relatively, it'll be a little awkward to expand since you're not at full capacity.

Do build up on your branding. If your frozen yogurt tastes different from the rest
(of course, tastier), or has some form of additional price incentives (eg. future price coupons/the starbucks kind of card), it could be very useful.

Thanks
1 reply

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atrbiz

13 years ago

Originally Posted by Edward Thomes

Okay, to throw in some economic analysis after some consultations with my friend...
Here we go.

The main motivation here would be pleasure, otherwise, tastes/preferences of the current crowd since you do not have any significant branding for now.

The barrier to entry might be a little low, more competitors will continue to flood in as well. I suggest you do incorporate product differentiation techniques such as more advertising, branding, even packaging... And stay away from price wars as much as you can.

With an increase in the number of stores, it'll be readily harder to gain a larger market share. and of course, with lower demand relatively, it'll be a little awkward to expand since you're not at full capacity.

Do build up on your branding. If your frozen yogurt tastes different from the rest
(of course, tastier), or has some form of additional price incentives (eg. future price coupons/the starbucks kind of card), it could be very useful.

Thanks for sharing this info.

Thanks
1 reply

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jeskola

13 years ago

Something else to consider

Bubble Tea

Basically sweet, cold tea with jelly balls in it.

I have no idea why it's not popular in the west it's one of the best damn drinks i've ever had - it's from Taiwan i believe but seems to be everywhere in Asia. I could imagine it doing extremely well at large summer festival type events.

Thanks
1 reply

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blackhawkup

Banned 13 years ago

yeah buble tea is the bomb....they sell the stuff everywhere over in guam. when im in guam you'll see 100's of kids, teens and adults going in and out of those bubble tea shops all day!

its really good. and i love the huge straws.

Originally Posted by jeskola

Something else to consider

Bubble Tea

Basically sweet, cold tea with jelly balls in it.

I have no idea why it's not popular in the west it's one of the best damn drinks i've ever had - it's from Taiwan i believe but seems to be everywhere in Asia. I could imagine it doing extremely well at large summer festival type events.

Thanks

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Mike Hill

13 years ago

There's already a frozen yogurt franchise called YogenFruz
Yogen Fruz / Frozen Yogurt & Smoothies - Our Menu

Thanks
1 reply

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atrbiz 13 years ago

Originally Posted by Mike Hill

There's already a frozen yogurt franchise called YogenFruz
Yogen Fruz / Frozen Yogurt & Smoothies - Our Menu

Yes I've seen this store before. My business strategy is I plan on opening one store and after 6 months assuming it has good cash flow and the brand is doing well then I'll sell a franchise per month.

Again this isn't 100% but very likely to happen
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mbarty2010

13 years ago

What ever name you give, consider getting a trademark first. It's cheap and protects your franchise.

Thanks
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fluffythewondercat

13 years ago

Wow, you must be investing some significant capital, at least $500,000 I should think. It will run at least that much by the time you're done with franchise attorneys and filing the required Federal and State documents, not to mention the enormous marketing costs involved in attracting nationwide franchisees to a brand no one's ever heard of. Of course prospective franchisees will be asking why they can't just do what you did: buy a bunch of fro-yo machines and open a storefront. It might take some work to convince them of the value your brand adds.

But hey, with enthusiasm and money most anything can be accomplished.

fLufF
--

Thanks
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atrbiz

13 years ago

Originally Posted by mbarty2010

What ever name you give, consider getting a trademark first. It's cheap and protects your franchise.

I'm definitely planning on doing that. What do you think of of the name?

Originally Posted by fluffythewondercat

Wow, you must be investing some significant capital, at least $500,000 I should think. It will run at least that much by the time you're done with franchise attorneys and filing the required Federal and State documents, not to mention the enormous marketing costs involved in attracting nationwide franchisees to a brand no one's ever heard of. Of course prospective franchisees will be asking why they can't just do what you did: buy a bunch of fro-yo machines and open a storefront. It might take some work to convince them of the value your brand adds.

But hey, with enthusiasm and money most anything can be accomplished.

fLufF
--

I would first launch a 1 location and see how that runs then re-invest those profits and get the franchise side setup.

What do you think of the name?

Thanks
2 replies

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Warrior Child

13 years ago

Do not let negativity break your burning desire and enthusiasm to succeed. I think frozen yogurt will make big waves partnered with good location, best planning, right marketing and strong desire to win. Go ahead and break a leg

Thanks
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atrbiz

13 years ago

Originally Posted by Warrior Child

Do not let negativity break your burning desire and enthusiasm to succeed. I think frozen yogurt will make big waves partnered with good location, best planning, right marketing and strong desire to win. Go ahead and break a leg

Thanks for the support! I will let you know if I end up opening it!

Thanks
3 replies

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Edward Thomes

13 years ago

A little idea I had while flipping through some of my client's documents. Your thread just hopped on board in my mind.

Just a suggestion.
You could base your yogurt on moods.
Like you could associate a certain yogurt with a happy mood. That would be a little special.

Romantic yogurt? Ahaha

Thanks
2 replies

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atrbiz

13 years ago

Originally Posted by Edward Thomes

A little idea I had while flipping through some of my client's documents. Your thread just hopped on board in my mind.

Just a suggestion.
You could base your yogurt on moods.
Like you could associate a certain yogurt with a happy mood. That would be a little special.

Romantic yogurt? Ahaha

WOW that's an amazing idea

......i never thought of that. ive never seen a frozen yogurt shop market it like that...associating a certain yogurt with a certain mood. cool idea!

Thanks
1 reply

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Edward Thomes

13 years ago

Originally Posted by atrbiz

WOW that's an amazing idea

......i never thought of that. ive never seen a frozen yogurt shop market it like that...associating a certain yogurt with a certain mood. cool idea!

You're welcome!

Go grab the domain name!

You might want to wait a little to read the economic climate around though and choose a good time to emerge though.

Check out the latest reports of the US economy:
Markets braced for mayhem as US credit downgraded for first time - Business News, Business - The Independent

Thanks

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Warrior Child

13 years ago

Originally Posted by Edward Thomes

A little idea I had while flipping through some of my client's documents. Your thread just hopped on board in my mind.

Just a suggestion.
You could base your yogurt on moods.
Like you could associate a certain yogurt with a happy mood. That would be a little special.

Romantic yogurt? Ahaha

Exceptional and amazing idea Edward

Thanks

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Warrior Child 13 years ago

Originally Posted by atrbiz

Thanks for the support! I will let you know if I end up opening it!

I'll be looking forward to that. All the best
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Warrior Child

13 years ago

Originally Posted by atrbiz

Thanks for the support! I will let you know if I end up opening it!

Sorry I can't reply to your PM. It's saying: To be able to send PMs your post count must be 50 or greater. Anyway the tradename sounds and looks great and would make a great capture. Really catchy however consider getting a trademark first. It's cheap and protects your franchise.

Thanks
1 reply

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atrbiz

13 years ago

Originally Posted by Warrior Child

Sorry I can't reply to your PM. It's saying: To be able to send PMs your post count must be 50 or greater. Anyway the tradename sounds and looks great and would make a great capture. Really catchy however consider getting a trademark first. It's cheap and protects your franchise.

Thanks! Yes I registered the domain name and am in the process of getting a trademark.

Thanks

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yukon

Banned 13 years ago

Originally Posted by atrbiz

I'm definitely planning on doing that. What do you think of of the name?

I would first launch a 1 location and see how that runs then re-invest those profits and get the franchise side setup.

What do you think of the name?

That first store will make or break you!

It's all about location, location, location!

Don't skimp on that first stores location/rent, since it will be the selling point of all future stores. If a franchisee visits the first store before buying, they better see a lot of traffic in the store. Otherwise I doubt you'll sell many franchises.

Not trying to be negative, just saying the first store traffic would be a deal breaker for me, If I was looking to buy. I would want to see the first store maxed out (traffic, sales, etc...).

That first store has to over deliver in every possible way!

Thanks
1 reply

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atrbiz

13 years ago

Originally Posted by yukon

That first store will make or break you!

It's all about location, location, location!

Don't skimp on that first stores location/rent, since it will be the selling point of all future stores. If a franchisee visits the first store before buying, they better see a lot of traffic in the store. Otherwise I doubt you'll sell many franchises.

Not trying to be negitive, just saying the first store traffic would be a deal breaker for me, If I was looking to buy. I would want to see the first store maxed out (traffic, sales, etc...).

That first store has to over deliver in every possible way!

Your not being negative

I agree with you 100%...location is KEY...I'm currently scouting shopping centers/malls in the Wash D.C area

Thanks,
Ahmad

Thanks
1 reply

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UCSales

13 years ago

I have entertained this idea myself in my area. There is one that opened across the city on the West side and it is busy. The interesting thing they do is charge by the ounce. I thought that was a great way to do it since you can get as much or little yogurt as you want.

Good luck!

Thanks
1 reply

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atrbiz

13 years ago

Originally Posted by UCSales

I have entertained this idea myself in my area. There is one that opened across the city on the West side and it is busy. The interesting thing they do is charge by the ounce. I thought that was a great way to do it since you can get as much or little yogurt as you want.

Good luck!

That's cool! I plan on setting up the store like that - you get your own yogurt, add toppings, then pay per ounce.

Thanks!

Thanks
1 reply

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Vlad Romanov

13 years ago

Originally Posted by atrbiz

That's cool! I plan on setting up the store like that - you get your own yogurt, add toppings, then pay per ounce.

Thanks!

I dont know if it is some sort of breakthrough where you live, but we've had the exact same yogurt places you described for over 2-3 years... As far as I'm concerned you didn't get an idea, you are simply taking an idea that worked elsewhere into your location; obviously it can still work.

We have multiple locations providing frozen yogurt and there are at least 3 different brands in town i know of. From what I can tell it was a short thing; these places are not as packed as they used to be and they often promote on Groupon to get more customers even if they are located on the busiest streets of Montreal...

Anyhow best of luck with your store,
just my 2 cents

Thanks
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atrbiz

13 years ago

Originally Posted by NastyDevil

I dont know if it is some sort of breakthrough where you live, but we've had the exact same yogurt places you described for over 2-3 years... As far as I'm concerned you didn't get an idea, you are simply taking an idea that worked elsewhere into your location; obviously it can still work.

We have multiple locations providing frozen yogurt and there are at least 3 different brands in town i know of. From what I can tell it was a short thing; these places are not as packed as they used to be and they often promote on Groupon to get more customers even if they are located on the busiest streets of Montreal...

Anyhow best of luck with your store,
just my 2 cents

No it's not any "breakthrough"...but most frozen yogurt shops are NOT self serve, so my goal is to open a self serve location and add a twist.

Thanks,
Ahmad

Thanks
2 replies

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Alexa Smith

Banned 13 years ago

I've seen this thread bouncing up and down for a couple of days, but this is the first time I've stopped by to read it all.

I think it sounds absolutely great, and I wish you well with it.

I'm wondering whether/to what extent it may be a "seasonal" business, but I'm asking that knowing nothing about it.

I agree with John McCabe above that you should think particularly about the high end of the market, and I agree with all Yukon's points above about your first branch.

I also think that if you don't yet know it, you should pretty urgently

read this book , because it's right "up your street".

Thanks
1 reply

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atrbiz

13 years ago

Originally Posted by Alexa Smith

I've seen this thread bouncing up and down for a couple of days, but this is the first time I've stopped by to read it all.

I think it sounds absolutely great, and I wish you well with it.

I'm wondering whether/to what extent it may be a "seasonal" business, but I'm asking that knowing nothing about it.

I agree with John McCabe above that you should think particularly about the high end of the market, and I agree with all Yukon's points above about your first branch.

I also think that if you don't yet know it, you should pretty urgently read this book, because it's right "up your street".

Hey Alexa,

Thanks for the support

Actually a competitor in my area was super busy this past Winter! It's definitely something people love to have year round!

I'll keep you updated!

Thanks,
Ahmad

Thanks

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LegitIncomes 13 years ago

Originally Posted by atrbiz

No it's not any "breakthrough"...but most frozen yogurt shops are NOT self serve, so my goal is to open a self serve location and add a twist.

Thanks,
Ahmad

Well, it's a great concept...but most all of the shops here ARE self serve.
TCBY was the only that wasn't self serve, and it's out of business now.

In its place are all of the following self serve locations (and these are all in my area of approx 200,000 population).

Orange Leaf (multiple locations)
Cherry Berry
Fruity Land (multiple locations)
Peach Wave
Simply Yo
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Keen creations

13 years ago

Right next to my High school there is a Yogurtland, everyone always goes there after school or on off hours. Very popular.

Best of luck!

Thanks
1 reply

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atrbiz 13 years ago

Originally Posted by Keen creations

Right next to my High school there is a Yogurtland, everyone always goes there after school or on off hours. Very popular.

Best of luck!

Thanks a lot!
- Thanks
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desiindianserial

Banned 13 years ago

[DELETED]

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JohnMcCabe

13 years ago

About all I can add here is to consider aiming at the high end of the market.

Here in my neck of the woods, you have Ben & Jerry's popping up in high end boutique areas and Coldstone Creamery in more middle class areas. They're getting $5+ for a dish of ice cream that the mom-n-pop at the mall gets $2.50 for.

Might make the cash flow sheets look as sweet as the product...

Thanks
1 reply

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atrbiz

13 years ago

Originally Posted by JohnMcCabe

About all I can add here is to consider aiming at the high end of the market.

Here in my neck of the woods, you have Ben & Jerry's popping up in high end boutique areas and Coldstone Creamery in more middle class areas. They're getting $5+ for a dish of ice cream that the mom-n-pop at the mall gets $2.50 for.

Might make the cash flow sheets look as sweet as the product...

Here is some info I found online about Pinkberry...a competitor but I would have self service and they dont... "Industry estimates that a single Pinkberry store receives more than 1,500 customers per day and can bring in $250,000 a month."

If I can generate half those figures I'd be happy.

Thanks
1 reply

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Bill Farnham

13 years ago

Needless to say, I like your idea. A friend of mine bought the original Stone Cold Creamery franchises in the NOVA area when they first became available. He opened the first one in January 2001 and we're all like "Dude! Ice cream in January in Northern Virginia?"

He opened the store and the line literally went around the building. In January.

Another buddy of mine tried the yogert idea in Maui a long time ago. Fell flat on its' face. The place had everything but a hungry crowd.

Which bring me to this point...location is everything. Including the side of the street you are on. One of the most critcal decisions you will ever make in this endeavore is the location. It will make or break you.

Don't fall for the temptation of low rent thinking it will add to your bottom line. It won't. A store in Chantilly will never pull in the traffic a store in Tyson's Corner will, as an example. So give your location as much importance as it deserves.

And best of luck.

~Bill

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atrbiz

13 years ago

Originally Posted by Bill Farnham

Needless to say, I like your idea. A friend of mine bought the original Stone Cold Creamery franchises in the NOVA area when they first became available. He opened the first one in January 2001 and we're all like "Dude! Ice cream in January in Northern Virginia?"

He opened the store and the line literally went around the building. In January.

Another buddy of mine tried the yogert idea in Maui a long time ago. Fell flat on its' face. The place had everything but a hungry crowd.

Which bring me to this point...location is everything. Including the side of the street you are on. One of the most critcal decisions you will ever make in this endeavore is the location. It will make or break you.

Don't fall for the temptation of low rent thinking it will add to your bottom line. It won't. A store in Chantilly will never pull in the traffic a store in Tyson's Corner will, as an example. So give your location as much importance as it deserves.

And best of luck.

~Bill

Hey Bill,

Thanks for the support! Yes location is definitely key I agree 100%. That would be #1 on the list.

Yes I agree a store in Tysons corner would do much better than a store in Chantilly. But Northern Virginia in general is a high traffic area and lots of potential.

Thanks again!

- Ahmad

Thanks

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Targeted Traffic

13 years ago

Originally Posted by Bill Farnham

Needless to say, I like your idea. A friend of mine bought the original Stone Cold Creamery franchises in the NOVA area when they first became available. He opened the first one in January 2001 and we're all like "Dude! Ice cream in January in Northern Virginia?"

He opened the store and the line literally went around the building. In January.

Another buddy of mine tried the yogert idea in Maui a long time ago. Fell flat on its' face. The place had everything but a hungry crowd.

Which bring me to this point...location is everything. Including the side of the street you are on. One of the most critcal decisions you will ever make in this endeavore is the location. It will make or break you.

Don't fall for the temptation of low rent thinking it will add to your bottom line. It won't. A store in Chantilly will never pull in the traffic a store in Tyson's Corner will, as an example. So give your location as much importance as it deserves.

And best of luck.

~Bill

Yes indeed! For many businesses, getting the right location can make the difference between success and failure.There are lots of different reasons why location is important to a business and location matters to some businesses much more than it does to others, and in the kind of product you are selling...location is a very essential factor. GOOD LUCK to your new venture btw

Thanks
1 reply

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goindeep

13 years ago

@ atrbiz

Good on ya bro! I also have a similar idea at the moment with frozen raw dog food.

I too have a successful online media site which i plan on selling soon and then invetsing those profits into the business.

One question though:

My idea was to expand via online sales instead of franchising. Reason being is that selling online would mean i dont need successful locations everywhere. I would have one hub and then distribute the product online via cold logistics.

I know this does not equate to you because people dont want to wait for frozen yoghurt, but do you think that something like this would work?

Thanks
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atrbiz

13 years ago

Originally Posted by Andrei Rotariu

@ atrbiz

Good on ya bro! I also have a similar idea at the moment with frozen raw dog food.

I too have a successful online media site which i plan on selling soon and then invetsing those profits into the business.

One question though:

My idea was to expand via online sales instead of franchising. Reason being is that selling online would mean i dont need successful locations everywhere. I would have one hub and then distribute the product online via cold logistics.

I know this does not equate to you because people dont want to wait for frozen yoghurt, but do you think that something like this would work?

Hey Bro whats up! frozen raw dog food? hmmm...sounds interesting. im assuming your investing less since your not opening a retail store front,etc.

I think your idea sounds cool! Would you target keywords such as dog food,etc?

I'm not sure if I could sell frozen yogurt online although if I could figure out a way I'd love to

Keep me posted on your biz!

- Ahmad

Thanks

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DomainSky

13 years ago

Is this like Yogurtland? It will require a lot of capital upfront, be sure to stand yourself out from the competition and i'm sure you'll do well

All the best and good luck!

Thanks
1 reply

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JohnMcCabe

13 years ago

Originally Posted by Bill Farnham

Another buddy of mine tried the yogert idea in Maui a long time ago. Fell flat on its' face. The place had everything but a hungry crowd.

Yeah, that crowd was likely stuffing their faces with Hawaiian Shave Ice. It's 94 with a heat index over 100 here, and just the idea has me jonesing for a big cup of shave ice.

Originally Posted by Bill Farnham

Which bring me to this point...location is everything. Including the side of the street you are on. One of the most critcal decisions you will ever make in this endeavore is the location. It will make or break you.

~Bill

There's a main highway running down the coast here, littered with food places on either side. Some have been here for years, others come and go in a few months.

It wasn't until we actually lived here for awhile that I figured it out.

Unless you're a "destination" restaurant, which side of the road you are on is critical. There's a morning side and an afternoon side. If you open an ice cream shop on the moring side or a breakfast place on the afternoon side, you're probably hosed.

For example, a lot of the morning commuter traffic goes north to the next bigger town. If you sell morning stuff, and you're on the west side of the road, you have a chance to do okay. In the evening, those same cars are flowing south, so you'd best have your take-out joint on the east side of the highway.

The pattern reverses if you head south.

Another thing to check is seasonality. Just about anybody can make a few bucks here during 'season'. But you had better be in with the locals during the off-season, or you are going to starve.

Better to scope out those kinds of local patterns before you sign that first lease...

[ 1 ] Thanks

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cashcow

13 years ago

I love the name and now I am craving a frozen yogurt, but what do you mean by self - seve? Does the customer actually get the ice cream themselves? How would that work?

Lee

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atrbiz

13 years ago

Originally Posted by DomainSky

Is this like Yogurtland? It will require a lot of capital upfront, be sure to stand yourself out from the competition and i'm sure you'll do well

All the best and good luck!

Originally Posted by cashcow

I love the name and now I am craving a frozen yogurt, but what do you mean by self - seve? Does the customer actually get the ice cream themselves? How would that work?

Lee

Thanks for the support!

I've asked a few people and they all seem to love the name!

The store would be setup so customers can get their own yogurt from our yogurt machine then add toppings (variety of fruits,etc) then they come to the register, weight it, and pay! It's simple and fun!

- Ahmad

Thanks
1 reply

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cashcow

13 years ago

Originally Posted by atrbiz

The store would be setup so customers can get their own yogurt from our yogurt machine then add toppings then they come to the register, weight it, and pay! It's simple and fun!

That sounds really cool - I would love to have one of those up here in NH!

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atrbiz 13 years ago

Originally Posted by cashcow

That sounds really cool - I would love to have one of those up here in NH!

I'll have to add NH to my list
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Newbie11

13 years ago

Menchies is the best. You should model your business after them. Or see if you can franchise.

Thanks
1 reply

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atrbiz 13 years ago

Originally Posted by Newbie11

Menchies is the best. You should model your business after them. Or see if you can franchise.

Yes my model would be similar to Menchies but with my own twist. I'm looking to launch my own brand and eventually hire an experienced franchise consultant to sell franchises for me. That would be the plan.
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DanDasilva15YearOldIM

13 years ago

Originally Posted by atrbiz

Hello Warriors,

So My wife and I have been talking about opening a frozen yogurt business and I'm planning on opening a self serve store. I already decided of a name and registered the domain.

I live in Northern Virginia and it's a very highly populated area with many shopping centers,etc.

The name is: FRUGERT

My long term goal is to make this first location profitable and after 6 months launch a franchise division and sell a franchise for $25k and sell 1-5 franchises per month. I would get targeted buyers by getting a page on my site ranked for "frozen yogurt franchise" and post it on online biz for sale sites. I would also run an aggressive social media marketing campaign.

I'm making really good money from my IM business and I've always wanted to open a store like this. So why not give it a shot!

Just thought I'd share my idea

Thanks,
Ahmad

I am a really big stock market investor and thats where 99.9% of my money goes. The reason i bother telling you that is because you know how much money you can potentially make if you decided to start selling securities. Yes the market is bad and yes you would have to start off in the OTCBB or if you don't want to fill out and financials you would be placed in the Pink Sheets but the whole point of going into the stock market is so that you can get investors to help you pay for these big ideas. once you have your company up this is something to look into you can have $100,000 in a given day to work around with.

Great idea tho!

Thanks
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atrbiz

13 years ago

Originally Posted by DanDasilva15YearOldIM

I am a really big stock market investor and thats where 99.9% of my money goes. The reason i bother telling you that is because you know how much money you can potentially make if you decided to start selling securities. Yes the market is bad and yes you would have to start off in the OTCBB or if you don't want to fill out and financials you would be placed in the Pink Sheets but the whole point of going into the stock market is so that you can get investors to help you pay for these big ideas. once you have your company up this is something to look into you can have $100,000 in a given day to work around with.

Great idea tho!

Thank you!

Thanks

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Richard Groom

13 years ago

I think if you have the passion for it then ask yourself why not. look for the positives rather than the negatives. frozen yoghurt is a great idea though and sounds like it could do well!!

Thanks
2 replies

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atrbiz

13 years ago

Originally Posted by Richard Groom

I think if you have the passion for it then ask yourself why not. look for the positives rather than the negatives. frozen yoghurt is a great idea though and sounds like it could do well!!

I'm definitely going to give it a shot!

Thanks
1 reply

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Cali16 13 years ago

I think your idea is great! I love frozen yogurt but haven't eaten it in a long time due to all the unhealthy ingredients (e.g. high fructose corn syrup, etc) that most frozen yogurt products contain.

There's a large and rapidaly growing market for more natural / organic products. If you can create a great-tasting frozen yogurt that's made from mostly or all organic and natural ingredients you'd definitely have a winner - and a great way to set yourself apart from 95% of the competition. You can price it higher because of that as well. Just an idea.
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ajwilliams 13 years ago

You have a great idea and it will take some planning to make it work. Others are right, location, location, location. Feasability studies could help make the right decision on the location. Ask Walmart or McDonalds or any other large multi store corporation or franchise.

Ok, let's say you have the store up and running and you want to franchise. If I were you, I would look into the model that Subway uses. They franchise from within and they make it easy for their employees to become owners of their own store.

They are probably the most successful franchise operation in the world when it comes to rapid expansion. Why? Because they already have trained owners that can get their franchise store humming quickly. This allows you to sell the franchise for less because you do not have the upfront training costs associated with a newbie.

How would you like to have over 10,000 franchises out there paying you a couple grand a month each. The numbers are staggering. Subway forgoes some of the upfront profits in order to expand more rapidly and get those franchise royalties pouring in.

On another note, you can actually sell a franchise for a business without ever opening a store of your own. If you have the correct model and you have done all the planning and detail work with regard to Logo, store design options, equipment and everything that goes into setting the store up, what have you done? You have saved the prospect a ton of up front money that he could be paying you for the franchise.

Your name is cool (no punn intended). With the right sign designs and all the other details worked out, it can be done.

Obviously, if you have a passion for opening and operating a store of this type, then you should definitely do, money not being a problem. Good luck, I believe you can do it.

A J
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celente

13 years ago

Not only are you making me hungry LOL....but there is a real frozen yogurt craze going on right now.

But if you are going to have this biz I can give you 3 important tips.

1) Generate buzz by having hot girls in bikinis with FREE samples of your frogurt to try. I had a friend who did this with his failing icecream shop and sold out 48 hours later. LOL.

2) Be different and ask yourself what gives you and edge.

3) Always and i mean always ask you customers what they want. too many of these shops fail cause they think they know what the customers want, when all they had to do was ask.... or get them to fill out a form for a competition and collect data that way.

Doing these three things will guarentee your success. How do i know? In January I sold a business that I started from the ground up in the food niche for 6 figures. Just work hard and be smart about it.

Thanks

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Midnight Oil

13 years ago

Originally Posted by atrbiz

So My wife and I have been talking about opening a frozen yogurt business and I'm planning on opening a self serve store.

Be sure to keep up on any frozen yogurt franchise news to see what others in the industry are up to.

Thanks
1 reply

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atrbiz

13 years ago

Originally Posted by ajwilliams

You have a great idea and it will take some planning to make it work. Others are right, location, location, location. Feasability studies could help make the right decision on the location. Ask Walmart or McDonalds or any other large multi store corporation or franchise.

Ok, let's say you have the store up and running and you want to franchise. If I were you, I would look into the model that Subway uses. They franchise from within and they make it easy for their employees to become owners of their own store.

They are probably the most successful franchise operation in the world when it comes to rapid expansion. Why? Because they already have trained owners that can get their franchise store humming quickly. This allows you to sell the franchise for less because you do not have the upfront training costs associated with a newbie.

How would you like to have over 10,000 franchises out there paying you a couple grand a month each. The numbers are staggering. Subway forgoes some of the upfront profits in order to expand more rapidly and get those franchise royalties pouring in.

On another note, you can actually sell a franchise for a business without ever opening a store of your own. If you have the correct model and you have done all the planning and detail work with regard to Logo, store design options, equipment and everything that goes into setting the store up, what have you done? You have saved the prospect a ton of up front money that he could be paying you for the franchise.

Your name is cool (no punn intended). With the right sign designs and all the other details worked out, it can be done.

Obviously, if you have a passion for opening and operating a store of this type, then you should definitely do, money not being a problem. Good luck, I believe you can do it.

A J

Originally Posted by Cali16

I think your idea is great! I love frozen yogurt but haven't eaten it in a long time due to all the unhealthy ingredients (e.g. high fructose corn syrup, etc) that most frozen yogurt products contain.

There's a large and rapidaly growing market for more natural / organic products. If you can create a great-tasting frozen yogurt that's made from mostly or all organic and natural ingredients you'd definitely have a winner - and a great way to set yourself apart from 95% of the competition. You can price it higher because of that as well. Just an idea.

Originally Posted by celente

Not only are you making me hungry LOL....but there is a real frozen yogurt craze going on right now.

But if you are going to have this biz I can give you 3 important tips.

1) Generate buzz by having hot girls in bikinis with FREE samples of your frogurt to try. I had a friend who did this with his failing icecream shop and sold out 48 hours later. LOL.

2) Be different and ask yourself what gives you and edge.

3) Always and i mean always ask you customers what they want. too many of these shops fail cause they think they know what the customers want, when all they had to do was ask.... or get them to fill out a form for a competition and collect data that way.

Doing these three things will guarentee your success. How do i know? In January I sold a business that I started from the ground up in the food niche for 6 figures. Just work hard and be smart about it.

Originally Posted by Vlad Bacioiu

Great idea ! That means free yogurt for each wf member? :rolleyes:

Just kidding

I hope to have success with this business !

Originally Posted by josoave

Hi,

Come down to Norfolk and we can check this new awesome place together. they are called Skinny Dippin and have been open since October (?) at a great location.

We can talk about IM and still get a military discount =) Are you game?

Originally Posted by Midnight Oil

Be sure to keep up on any frozen yogurt franchise news to see what others in the industry are up to.

Thank you all for your support!

I'm now in the process of looking for suppliers of frozen yogurt machines,supplies,etc.

Any ideas would be much appreciated

Thanks,
Ahmad

Thanks
1 reply

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JohnMcCabe

13 years ago

Originally Posted by atrbiz

Thank you all for your support!

I'm now in the process of looking for suppliers of frozen yogurt machines,supplies,etc.

Any ideas would be much appreciated

Thanks,
Ahmad

Before you buy new equipment, make sure you've checked out both used equipment and leasing opportunities. You want to conserve as much of your startup capital as you can.

When you start talking to ingredient suppliers, etc., make sure you ask about credit terms. As a new business, those terms might be cash up front, but you want to start operating with their money ASAP. If you can get terms like net 30, you could be paying for materials with the money made by selling those materials (as product).

[ 1 ] Thanks
1 reply

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atrbiz

13 years ago

Originally Posted by JohnMcCabe

Before you buy new equipment, make sure you've checked out both used equipment and leasing opportunities. You want to conserve as much of your startup capital as you can.

When you start talking to ingredient suppliers, etc., make sure you ask about credit terms. As a new business, those terms might be cash up front, but you want to start operating with their money ASAP. If you can get terms like net 30, you could be paying for materials with the money made by selling those materials (as product).

Hey John,

Yes I'm also looking at used equipment and leasing options, the goal is to get the store setup with as little cash

but still make it look nice.

i've emailed a few suppliers and will also ask about the "net30". thanks for that idea!

Thanks

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HomeBusinessMastery

13 years ago

If I could get chocolate and mix in marshmallows, I would definitely go to your store!

Thanks
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atrbiz 13 years ago

Originally Posted by HomeBusinessMastery

If I could get chocolate and mix in marshmallows, I would definitely go to your store!

I'll make sure to get those toppings for you!

- Ahmad
- Thanks
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Melanie Crouse

13 years ago

If you decide to expand that franchise into Canada, let me know! I'd love to open one here in NB!

Thanks
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atrbiz 13 years ago

Originally Posted by Melanie Crouse

If you decide to expand that franchise into Canada, let me know! I'd love to open one here in NB!

Hi Melanie,

I will definitely contact you if I decide to expand this business.

Thanks,
Ahmad
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AUKev

13 years ago

Definitely a great concept and can be a success. If you are considering franchising, you need to meet with an attorney that specializes in franchising. I would do so BEFORE opening your first location. Getting everything in order to start will save a ton of headaches in the long run. The FTC made significant changes to the franchise model about 3-4 years ago, and it is extremely expensive and time consuming. But the right idea could be huge.

In my market in central AL, we have to new self serve franchises that have opened within the past few months. Yogurt Mountain and Red Mango. Both are doing well, but they still have the newness factor.

Good luck and keep us updated.

Thanks
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atrbiz

13 years ago

Originally Posted by AUKev

Definitely a great concept and can be a success. If you are considering franchising, you need to meet with an attorney that specializes in franchising. I would do so BEFORE opening your first location. Getting everything in order to start will save a ton of headaches in the long run. The FTC made significant changes to the franchise model about 3-4 years ago, and it is extremely expensive and time consuming. But the right idea could be huge.

In my market in central AL, we have to new self serve franchises that have opened within the past few months. Yogurt Mountain and Red Mango. Both are doing well, but they still have the newness factor.

Good luck and keep us updated.

Thanks for your support! Yeah I'm currently researching suppliers,locations,attorneys.

I will keep you posted!

- Ahmad

Thanks

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belgianguy

13 years ago

Never tried frozen yoghurt. Don't think they sell something like that here in Europe (or at least belgium). Would love to try it, it sounds delicious.

Can you send me a review copy :-)

Best of luck with your business!

Thanks
1 reply

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atrbiz

13 years ago

Originally Posted by belgianguy

Never tried frozen yoghurt. Don't think they sell something like that here in Europe (or at least belgium). Would love to try it, it sounds delicious.

Can you send me a review copy :-)

Best of luck with your business!

Frozen Yogurt is very popular here in the U.S

If you ever come out here and I have my store setup, I'll give you a review copy

Thanks,
Ahmad

Thanks

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Maddmula

13 years ago

In the past couple months of the small town I live in, 2 frozen yogurt shops have opened up. During one of the shops first 2 weeks people were standing for like 20 minutes just to get inside. Both of them have the "self serve" model where people choose their ice cream, toppings, and however much they payed. The majority of the employees are people who are my age or older in high school. Making a new yogurt shop wasn't the first or best idea anyone has ever had, but who knows - maybe you'll make a successful chain.

I know nothing about real estate, setting up shops, etc. but we've all heard the saying a billion time...Location Location Location. The most successful yogurt shop out of the total 5 in my area is the new one that opened up next to a school. Obviously whenever I look in the yogurt shop all I see is school children. Another thing that I think makes that shop successful is that it has good parking. Most people I know don't have the patience/are too lazy to drive around town looking for a good parking place.

Just my 2 cents

Thanks
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totalpakage 13 years ago

just curious as to what flavors u would offer
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celente

13 years ago

There are some good ideas in here.

Kind of gives me passion to get into the offline world again.

The economy here in OZ is still going ok, but not sure about america in the next 2 years. I think they are doomed...but it will help some businesses as advertising goes down and costs can too. I guess that is another element to think about going forward.

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goindeep 13 years ago

See atrbiz, you have an online customer from belgium already

@ celente, where aboutrs in oz are you?
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- celente 13 years ago
  
  Originally Posted by Andrei Rotariu
  
  See atrbiz, you have an online customer from belgium already
  
  @ celente, where aboutrs in oz are you?
  
  I am in beautiful sunshine coast in Queensland (east coast)
  
  Normally I am out surfing or in my secret IM lair! what a life.
  
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theory expert

Banned 13 years ago

I like the color you chose for the franchise to be...

I like the name too, but, have you spoken with a trademark attorney? I see you said you're working on getting a trademark. Does that mean you have other names in case that one doesn't work out?

Mike Hill mentioned yogen fruz and for some reason both names sound similar to me.

Weird I know...

seems almost like a play on words.

Thanks

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Scott Kennedy

13 years ago

Quite a cyclical business and it would be a pretty big stretch to become profitable enough after 6 months to start selling franchises. If I can give you one piece of advice (my family owns multiple master franchises) it's to have the franchisees buy their supplies from you. SO you are their supplier. But that is a little more hands on.

Thanks
1 reply

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atrbiz

13 years ago

Originally Posted by Maddmula

In the past couple months of the small town I live in, 2 frozen yogurt shops have opened up. During one of the shops first 2 weeks people were standing for like 20 minutes just to get inside. Both of them have the "self serve" model where people choose their ice cream, toppings, and however much they payed. The majority of the employees are people who are my age or older in high school. Making a new yogurt shop wasn't the first or best idea anyone has ever had, but who knows - maybe you'll make a successful chain.

I know nothing about real estate, setting up shops, etc. but we've all heard the saying a billion time...Location Location Location. The most successful yogurt shop out of the total 5 in my area is the new one that opened up next to a school. Obviously whenever I look in the yogurt shop all I see is school children. Another thing that I think makes that shop successful is that it has good parking. Most people I know don't have the patience/are too lazy to drive around town looking for a good parking place.

Just my 2 cents

Thanks for sharing this info! I'm looking at a location right now which is in a shopping center next to a high school with A LOT of parking.

Originally Posted by totalpakage

just curious as to what flavors u would offer

I would offer several different yogurt (not sure exactly which flavors)...I would also have about 50 toppings...

Originally Posted by celente

There are some good ideas in here.

Kind of gives me passion to get into the offline world again.

The economy here in OZ is still going ok, but not sure about america in the next 2 years. I think they are doomed...but it will help some businesses as advertising goes down and costs can too. I guess that is another element to think about going forward.

Tons of great ideas, I agree. I love my IM business and I'll always be involved with IM but I've always wanted to start an offline venture, I'm definitely doing in depth research as I'd be investing alot of money in this.

Originally Posted by Andrei Rotariu

See atrbiz, you have an online customer from belgium already

@ celente, where aboutrs in oz are you?

I know!

Originally Posted by Team X

I like the color you chose for the franchise to be...

I like the name too, but, have you spoken with a trademark attorney? I see you said you're working on getting a trademark. Does that mean you have other names in case that one doesn't work out?

Mike Hill mentioned yogen fruz and for some reason both names sound similar to me.

Weird I know...

seems almost like a play on words.

Yes I'm currently researching a trademark attorney, but this name hasn't been taken yet. And I'm NOT copying yogen fruz whatsoever, they are a competitor but they don't offer self serve frozen yogurt. Frozen Yogurt business is nothing unique

Originally Posted by Scott Kennedy

Quite a cyclical business and it would be a pretty big stretch to become profitable enough after 6 months to start selling franchises. If I can give you one piece of advice (my family owns multiple master franchises) it's to have the franchisees buy their supplies from you. SO you are their supplier. But that is a little more hands on.

I agree with you 100%....I might not even end up franchising it, if I do open this store and it's a success then I might get additional funding to open more stores or bring on a franchise consultant and sell franchises.

I'm also thinking about not charging a monthly royalty but the franchisee has to purchase supplies from me.

Or they can opt in to pay a monthly royalty and that would cover "business support,etc" from my team.

I would definitely test out a few different things.

- Ahmad

Thanks

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ebizman

13 years ago

Good luck dude!

Thanks
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atrbiz 13 years ago

Originally Posted by ebizman

Good luck dude!

Thanks man!
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atrbiz

13 years ago

Hey Everyone!

Which logo do you like?

Thanks,
Ahmad

Thanks
1 reply

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JohnMcCabe 13 years ago

Originally Posted by atrbiz

Hey Everyone!

Which logo do you like?

Thanks,
Ahmad

Option 4, on the right
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dagaul101

13 years ago

Nice idea, what is great is the fact that you have a vested interest in the idea, which is a very good plus for those wishing to make a business out of their marketing efforts

Thanks

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PatrickP

13 years ago

Best of luck to you!

I like both logos. I like the first one the most. Also GREAT name it says it all.

For me personally after having success with online businesses I will never open a bricks and mortar store/business again(I have had successful B and M stores as well).

Too much upfront money, having to actually go to a store/business to work so much more effort, employees and on and on. Just not worth it to me anymore when the net is so much easier, less expensive and more potential

Thanks
1 reply

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atrbiz

13 years ago

Originally Posted by JohnMcCabe

Option 4, on the right

Originally Posted by dagaul101

Nice idea, what is great is the fact that you have a vested interest in the idea, which is a very good plus for those wishing to make a business out of their marketing efforts

Originally Posted by PatrickP

Best of luck to you!

I like both logos. I like the first one the most. Also GREAT name it says it all.

For me personally after having success with online businesses I will never open a bricks and mortar store/business again(I have had successful B and M stores as well).

Too much upfront money, having to actually go to a store/business to work so much more effort, employees and on and on. Just not worth it to me anymore when the net is so much easier, less expensive and more potential

Thanks for the feedback!

Thanks

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Alex Freeman

13 years ago

While related to your idea but a bit off to the side there are similar businesses in my home town. This town is home to one of the largest school in the ACC. With college students, soccer moms, their children and people always looking for the next fad frozen yogurt on the go is a big deal! Their business is identical to yours but it is mobile. They park it, do special parties and all kinds of events in the area.

Thanks

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CoffeeIceCream

13 years ago

Congrats on pursuing your dream!!! If it's in your heart, I say go for it!!! You won't regret trying... you'll regret not trying. Wishing you much success!!!

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Diane S

13 years ago

Besides healthy ingredients, try some lowfat and nonfat varieties. Contact Weight Watchers corporate and get them to allow you to publish their point value of all your lowfat/nonfat products - kind of Joint Venture with them.

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MarketerJosh

13 years ago

Haha! I love the idea, and I think it will be a great success! Go for it!

-Josh

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Lucas Adamski

13 years ago

Great idea, did you find already distributors for these yogurts?

Thanks

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PatrickP

13 years ago

As Seth Godin would say what is your Purple Cow?

What is so special about this new Yogurt place that every other yogurt place doesn't already do? What is the twist, pardon the pun

, that is going to make people leave and go tell their friends about this new amazing place?

What is going to make people say WOW!

Also do you have 100K or more to get started?

Thanks

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stopper

13 years ago

frozen yogurt is the next big thing we recently had a the first store opened recently in Nairobi

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atrbiz

13 years ago

Originally Posted by Alex Freeman

While related to your idea but a bit off to the side there are similar businesses in my home town. This town is home to one of the largest school in the ACC. With college students, soccer moms, their children and people always looking for the next fad frozen yogurt on the go is a big deal! Their business is identical to yours but it is mobile. They park it, do special parties and all kinds of events in the area.

Yes I'm looking at retail locations next to schools and high traffic areas.

Originally Posted by CoffeeIceCream

Congrats on pursuing your dream!!! If it's in your heart, I say go for it!!! You won't regret trying... you'll regret not trying. Wishing you much success!!!

Thanks for the support!

Originally Posted by Diane S

Besides healthy ingredients, try some lowfat and nonfat varieties. Contact Weight Watchers corporate and get them to allow you to publish their point value of all your lowfat/nonfat products - kind of Joint Venture with them.

Thanks for the advice!

Originally Posted by Chris Kent

You will need a SERIOUS amount of money to launch a franchise for something that is easily repeatable. Basically, the value of the franchise will be in the brand mostly.

That means some major advertising on your part most likely.

Otherwise, why should anyone bother paying you for a franchise based of the success of a single store?

Yes I know it's going to take some serious cash to launch a franchise division but I'll decide that after my first location does well.

Originally Posted by Rich Jackson

yeah buble tea is the bomb....they sell the stuff everywhere over in guam. when im in guam you'll see 100's of kids, teens and adults going in and out of those bubble tea shops all day!

its really good. and i love the huge straws.

Bubble tea is delicious but my focus is frozen yogurt

Originally Posted by celente

I am in beautiful sunshine coast in Queensland (east coast)

Normally I am out surfing or in my secret IM lair!

what a life.

Originally Posted by Michael Mayo

Sorry, "War Room Members Only"

Have a Great Day!
Michael

You got it!

Originally Posted by MarketerJosh

Haha! I love the idea, and I think it will be a great success! Go for it!

-Josh

Thanks man!

Originally Posted by Lucas Adamski

Great idea, did you find already distributors for these yogurts?

Yes I'm in talks with a few different frozen yogurt distributors, they will allow me to use their product on as a "white label reseller". so I can use my own branded cups,etc.

Originally Posted by PatrickP

As Seth Godin would say what is your Purple Cow?

What is so special about this new Yogurt place that every other yogurt place doesn't already do? What is the twist, pardon the pun

, that is going to make people leave and go tell their friends about this new amazing place?

What is going to make people say WOW!

Also do you have 100K or more to get started?

Yes I plan on making the place fun and getting feedback from customers. Yes I've put aside $100k for this business.

Originally Posted by stopper

frozen yogurt is the next big thing we recently had a the first store opened recently in Nairobi

Yeah it's become very popular and it's delicious!

Thanks,
Ahmad

Thanks

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atrbiz

13 years ago

Update: I was at my local mall recently and I got the idea to open a self serve kiosk in or around the food court...I've emailed the leasing manager of each mall in my area, so we'll see...

This would cost less to setup and I think it would become popular, we don't have any self serve frozen yogurt kiosks in my area.

What do you think?

Thanks,
Ahmad

Thanks

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BrandyM

13 years ago

Those stores are popping up around my part of the world too. Great for the summer time or for that sweet tooth. I was piling stuff on before I realized it I had paid $10 for 1 frozen yogurt and couldn't eat it all! Great idea and like the name.

Thanks
1 reply

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atrbiz

13 years ago

Originally Posted by loyaltytoday

Those stores are popping up around my part of the world too. Great for the summer time or for that sweet tooth. I was piling stuff on before I realized it I had paid $10 for 1 frozen yogurt and couldn't eat it all! Great idea and like the name.

Yeah it's become very popular. Thanks for your feedback!

Thanks

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CHECK OUT my Frozen Yogurt Biz Idea!

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