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Product and sales page, but haven't personal story?

by AbdullahKaragoz
2 replies
Gurus say that to sell your ebook online, you need a personal story in your sales page and in your ebook.

E.G. is the ebook about losing weight, you must have a story like this: "I'm 180cm, I was 120 kgs, I struggled to lose weight.... after finding this secret method, I have trimmed down from 120 to 70 kgs, also 50 kgs, in just 3 months"

But when I haven't any real story or experience to share, what I should do?
#page #personal #product #sales #story
  • Profile picture of the author espe
    Originally Posted by AbdullahKaragoz View Post

    Gurus say that to sell your ebook online, you need a personal story in your sales page and in your ebook.

    E.G. is the ebook about losing weight, you must have a story like this: "I'm 180cm, I was 120 kgs, I struggled to lose weight.... after finding this secret method, I have trimmed down from 120 to 70 kgs, also 50 kgs, in just 3 months"

    But when I haven't any real story or experience to share, what I should do?
    when that happens you promote other people's products..
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  • Profile picture of the author Big Al
    Testimonials and case studies are all examples. You could always 'try your product' and document the results to generate a story or.... just don't include a story.

    Make your offer big, fat and irresistible

    Al

    P.S. I think Vin Montello has a free gift on story telling which is probably worth a read... mine needs digital dusting but he's the man when it comes to copy.
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