Personal story a must when creating info products? What if I haven't any?

13 years ago

I think I'm correct in saying that clickbank have just changed changed their policy to state that any fake stories in sales letters will end up in the product being removed. Not sure how effective this will be at phasing out marketers putting fake stories in their sales copy though.

I think the way to go would be try and take a more ethical approach and just tell the truth. Making up stories can make your sales copy seem less believable and seasoned marketers will see straight through this marketing ploy.

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VinnyBock

13 years ago

Originally Posted by AbdullahKaragoz

Gurus say that to sell your ebook online, you need a personal story in your sales page and in your ebook.

E.G. is the ebook about losing weight, you must have a story like this: "I'm 180cm, I was 120 kgs, I struggled to lose weight.... after finding this secret method, I have trimmed down from 120 to 70 kgs, also 50 kgs, in just 3 months"

But when I haven't any real story or experience to share, what I should do?

Should I just make up a fake story or?

Relating to your reader does make sense, but I don't think that a personal story is going to "make or brake" your product...

Could it, is it that important? :confused:

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JamesGw

13 years ago

Personally, I feel like personal stories are a lazy way of marketing a product. You can do just fine with normal copy. You can base your marketing around the actual merits of the product and your expertise. That's the better way to go about building a legitimate business and brand anyway.

There's a reason I get a far higher conversion rate when promoting Mark Rippetoe's Starting Strength than I do with Vince DelMonte's No Nonsense Muscle Building.

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x3xsolxdierx3x

13 years ago

When you feel it time to release your product, talk about the 'story' behind what you personally achieved that you hope to teach in your product. The examples you gave seemed to isolate certain 'types' of products by saying things like ""I'm 180cm, I was 120 kgs, I struggled to lose weight.... after finding this secret method, I have trimmed down from 120 to 70 kgs, also 50 kgs, in just 3 months"....

For instance, if you create a product teaching other people about gaining more traffic...talk about what it took you to get the success you hope to teach. There would be a story underlying your struggles, trials, and tribulations.

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Mike Hill

13 years ago

Originally Posted by AbdullahKaragoz

Gurus say that to sell your ebook online, you need a personal story in your sales page and in your ebook.

E.G. is the ebook about losing weight, you must have a story like this: "I'm 180cm, I was 120 kgs, I struggled to lose weight.... after finding this secret method, I have trimmed down from 120 to 70 kgs, also 50 kgs, in just 3 months"

But when I haven't any real story or experience to share, what I should do?

Should I just make up a fake story or?

The personal story doesn't have to have YOU in it, rather someone who has used your product. This is known as a "hook" to relate to your readers and get them interested in reading more about your product.

Look at some good old fashion copy writing by John Carlton, Dan Kennedy, Gary Halbert to get a taste of what I mean (pay attention to the headline and see how it relates to the story and how the story connects with that particular audience)

It's a good little exercise and can be quite insightful...

PS. Never ever ever fake a story... It's bad Karma! If you are saying you haven't got a story then you're not looking hard enough. There's always a story.

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AbdullahKaragoz

13 years ago

Originally Posted by Mike Hill

The personal story doesn't have to have YOU in it, rather someone who has used your product. This is known as a "hook" to relate to your readers and get them interested in reading more about your product.

Look at some good old fashion copy writing by John Carlton, Dan Kennedy, Gary Halbert to get a taste of what I mean (pay attention to the headline and see how it relates to the story and how the story connects with that particular audience)

It's a good little exercise and can be quite insightful...

PS. Never ever ever fake a story... It's bad Karma! If you are saying you haven't got a story then you're not looking hard enough. There's always a story.

But no one has used my product. Do you mean testimonials?

What about wiriting an ebook, and getting it reviewed by real experts. And then use these expert reviews in sales letter?

And instead of saying "here is how I lost 10 kgs in 1 month, and how you can do it" (I haven't lost 10 kgs in 1 month, and I haven't any experience in weight loss).

saying just "this report reveals how to lose 10 kgs in 1 month in easy way" is OK?