Powerful "No Money Back" Guarantee?

tocktik

13 years ago

It tough task no one will come out like this now a days

Thanks

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bizlinkx

13 years ago

Maybe the company can offer a discount on the next purchase.
I normally would charge for this advice but Im in a giving mood lol.
You can offer them a 99% discount on their next purchase, How bout
offering them a beer for a buck as an incentive to buy a more expensive
beverage.

Hope this helps you out .

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2 replies

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LMC

13 years ago

Originally Posted by bizlinkx

Maybe the company can offer a discount on the next purchase.
I normally would charge for this advice but Im in a giving mood lol.
You can offer them a 99% discount on their next purchase, How bout
offering them a beer for a buck as an incentive to buy a more expensive
beverage.

Hope this helps you out .

That's the advice you would normally charge for?

Thanks
2 replies

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vliddico 13 years ago

hahaha, I agree that is not very chargeable advice.
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- RubenJames 13 years ago
  
  Actually, I liked the idea of giving them a t-shirt!
  
  Of course, it will say how FANTASTIC the Beer is! :p
  
  Let them be a walking advertisement for your beer...with URL on front and back!
  
  Ruben
  
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bizlinkx 13 years ago

What do I know about selling beer ? I know about selling and making sales. Is there a specialized way of selling beer that doesnt apply to everyday marketing
techniques ?

I see you have a special case. Maybe you should'nt be focused on the guarantee angle. If the company has great beer they shouldnt need to give a cashback guarantee.

Maybe they should focus on branding the benefits, the packaging and the taste like Samuel Adams. Drunk people don't ask for their money back they ask for another beer if the taste is great.
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josoave 13 years ago

would a gift card qualify?
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Bill Farnham

13 years ago

Hi Anthony,

It appears you may be giving too much weight to this "Powerful 'No Money Back' Guarantee" line of persausion tactic. In other words, you may be over thinking this a bit.

I would imagine that stronger copy based on other aspects of trying to stress the benefits of this product would yield a higher return for the effort.

But if you need to offer something as a 'replacement value' to dissatisfied customer and cannot use beer for that purpose how about substituting a different non-alcoholic drink instead.

Root beer?

~Bill

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ishboo 13 years ago

Thanks Bill, I thought about that. Just so hooked on being taught to do "risk reversal" from Brian Voiles, Gary and Dan that I just wanted to find some sort of way to do it. Didn't think about root beer, though. That's a pretty good idea. Thanks a ton for the input!
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Mike Hill

13 years ago

Don't offer a guarantee... If you look at other beer manufacturers so called guarantees all they preach about is how fresh their malts are, how unique their taste is, where they brew from, how they bottle the beer, why their beer is premium and all that jazz...

How boring is that?

Ask yourself instead of a guarantee why not get to the heart of the matter with beer drinkers. I would talk to the average beer drinker at the local taverns and see what they look for in a good beer besides the price.

"Guaranteed Not To Give You A Hang Over" - Now I would drink to that!

The good old boys want to just get together with a bunch of friends, drink a few bruskies and talk about sh*t, make fun of each other and have an overall good time. Lots of laughs and a bit of trouble. Maybe a bit of tail at the end of the night!

These types are not interested that the beer is made from purified water, heck I'll bet they wouldn't care if the vat was clean so long as it tasted good. They would say the dirty old vat ads to the flavor of a good beer. LOL

A better marketing ploy might be different drinking games on the inside of the label but you'd have to drink the beer before you could read the label. - Just spit balling here...

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ishboo

13 years ago

Originally Posted by Mike Hill

Don't offer a guarantee... If you look at other beer manufacturers so called guarantees all they preach about is how fresh their malts are, how unique their taste is, where they brew from, how they bottle the beer, why their beer is premium and all that jazz...

How boring is that?

Ask yourself instead of a guarantee why not get to the heart of the matter with beer drinkers. I would talk to the average beer drinker at the local taverns and see what they look for in a good beer besides the price.

"Guaranteed Not To Give You A Hang Over" - Now I would drink to that!

The good old boys want to just get together with a bunch of friends, drink a few bruskies and talk about sh*t, make fun of each other and have an overall good time. Lots of laughs and a bit of trouble. Maybe a bit of tail at the end of the night!

These types are not interested that the beer is made from purified water, heck I'll bet they wouldn't care if the vat was clean so long as it tasted good. They would say the dirty old vat ads to the flavor of a good beer. LOL

A better marketing ploy might be different drinking games on the inside of the label but you'd have to drink the beer before you could read the label. - Just spit balling here...

I greatly appreciate your spit balling and more than agree with all your comments.

Thanks

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sbucciarel

Banned 13 years ago

Originally Posted by Mike Hill

"Guaranteed Not To Give You A Hang Over" - Now I would drink to that!

The good old boys want to just get together with a bunch of friends, drink a few bruskies and talk about sh*t, make fun of each other and have an overall good time. Lots of laughs and a bit of trouble. Maybe a bit of tail at the end of the night!

There you go ... offer them "a bit of tail at the end of the night" ... lol. Tell them that you can get any hot chick to go home with you, once she is wearing the Brand X Beer Goggles.

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onegoodman

13 years ago

I wouldn't go that way. When you mention 100% guarantee that mean you will make sure he will be happy with it otherwise we will return your money.

If you can't give him a guarantee, that will make your business looks like another scammer.

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Mike Hill 13 years ago

Originally Posted by onegoodman

If you can't give him a guarantee, that will make your business looks like another scammer.

Name one legitimate beer manufacturer that gives a satisfaction or your money back guarantee where it's not against the law?
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- BIG Mike Banned 13 years ago
  
  [DELETED]
  
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  Mike Hill 13 years ago
  
  Originally Posted by BIG Mike
  
  Name one legitimate beer you'd ask for your money back on...
  
  Touché Mike...
  
  Thanks
  
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- onegoodman 13 years ago
  
  Originally Posted by Mike Hill
  
  Name one legitimate beer manufacturer that gives a satisfaction or your money back guarantee where it's not against the law?
  
  Dear Mike,
  
  I didn't suggest to offer money back guarantee ? beside how many beer manufacturer offer a guarantee in the first place ?
  
  All i say is FTC is hitting hard on many field (even bloggers & actors are now on their list), if you claim a guarantee and one guy came and ask for his money back and used that ad against you :confused: what you going to do ? pay him his money back ? or let him fill a complain against you in BBB ?
  
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scrofford 13 years ago

Originally Posted by onegoodman

If you can't give him a guarantee, that will make your business looks like another scammer.

Not so! There are a lot of products sold on and offline that don't have money back guarantees. It just depends on what's being sold.
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Benjamin Ehinger

13 years ago

Originally Posted by ishboo

Hi Warriors,

I was wondering if anybody has ever came up with such a powerful guarantee as "100% 12 Month No-Risk Triple Your Money Back Guarantee" without saying you will give any money back?

Here's my dilemma...

I am writing web copy for a client. It is a local brewery here in my home town. Unfortunately, they cannot offer a "money back" guarantee simply because the state has made it illegal to give beer or any alcoholic beverage away for free.

So we can't offer any of their customers money back in the guarantee or offer free product.

Is there any way you can think of to create just as powerful a guarantee without having to offer money back?

I mean, if the person doesn't like the beer, they ain't gonna want a free t-shirt promoting it. You catch my drift?

Would really love to see what some of you may know or have already seen other people and companies come up with.

Thank you so much, this will be a challenge to some, and very obvious to plenty

I wish to hear from the one who find the answer to this question very obvious

Thanks Warriors!

-Anthony Smith

I am an ex bartender and the best way around this is to allow customers to sample beer before they buy. This can be done with small glasses and literally it is like a shot. However, if you cannot do this for some reason I would not be all that concerned. I am a HUGE beer drinker and I love to try odd beers that I have never had before. I have had some that are not all that good, but I have never asked for a refund or even thought about getting a refund. I would not be all that worried about a guarantee on a beer.

Benjamin Ehinger

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ishboo

13 years ago

Originally Posted by Benjamin Ehinger

I am an ex bartender and the best way around this is to allow customers to sample beer before they buy. This can be done with small glasses and literally it is like a shot. However, if you cannot do this for some reason I would not be all that concerned. I am a HUGE beer drinker and I love to try odd beers that I have never had before. I have had some that are not all that good, but I have never asked for a refund or even thought about getting a refund. I would not be all that worried about a guarantee on a beer.

Benjamin Ehinger

Yea, asked the company about that, unfortunately, the State doesn't allow ANY amount of beer to be sampled for free. However, they don't have any say in how much they charge for a sample either. So I may go that route. Thanks a ton for the input, means a lot to me

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celente

13 years ago

having a good money back guarentee will always increase results.

Did a test with a WSO i sold recently. It outpulled by about 200%

We have been testing this for years and years now.

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Benjamin Ehinger

13 years ago

Originally Posted by celente

having a good money back guarentee will always increase results.

Did a test with a WSO i sold recently. It outpulled by about 200%

We have been testing this for years and years now.

Did you not read that they cannot offer a TRUE money back guarantee since it is alcohol?

Benjamin Ehinger

Thanks

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Mike Hill

13 years ago

You should ask the company if they want to start a Beer festival. We have one here every year. It joins the Rib Festival and you pay $6 for the glass and that gives you the opportunity to buy different kinds of beer for $1.

Combining the Ribs and Beer is a perfect match to attract thousands of people. This way the beer company can get their beer tasted. You could then use a video camera and get people to describe the taste of the beer at the festival... and how well it goes with the ribs their eating!

This could make for some really good PR down the road via online video!

An entire commercial of people at the festival eating ribs and describing how good the beer tastes... If done right that could be a huge hit across the country.

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Jill Carpenter

13 years ago

"Our beer is so good, you'll keep giving money back to us. We guarantee it!"

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Benjamin Ehinger 13 years ago

Originally Posted by Jill Carpenter

"Our beer is so good, you'll keep giving money back to us. We guarantee it!"

This one is pretty good I must say!!!

Benjamin Ehinger
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THK

13 years ago

Or you could simply say "we will buy it for you". Technically it is free, but it implies that somebody is still paying for it. Not sure if this would be a valid argument in court though.

I think 1 penny idea is a good one. But this is clever-

Originally Posted by Jill Carpenter

"Our beer is so good, you'll keep giving money back to us. We guarantee it!"

Tanvir

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Black Hat Cat

Banned 13 years ago

I think you may be taking the law a little too literally. Refunding someone because your beer tastes like crap isn't the same as giving beer away for free. Check with a lawyer to be sure.

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ishboo

13 years ago

Originally Posted by Rus Sells

Why not make a spin on the guarantee. This is kind of wild but I'm the type of person that would try it.

Make a very powerful...

We Guarantee our Beer takes like CRAP. with a disclaimer that says, We aren't so good with honoring our Guarantees!

Yes its risky, yes its kinda of weird but you could effectively make a cool graphic logo and build a whole marketing campaign around that and put it on t-shirts too.

If it could work for a company called BigASSFans why not a brewery.

Funny idea man. Thanks for the laugh

Originally Posted by bizlinkx

What do I know about selling beer ? I know about selling and making sales. Is there a specialized way of selling beer that doesnt apply to everyday marketing
techniques ?

I see you have a special case. Maybe you should'nt be focused on the guarantee angle. If the company has great beer they shouldnt need to give a cashback guarantee.

Maybe they should focus on branding the benefits, the packaging and the taste like Samuel Adams. Drunk people don't ask for their money back they ask for another beer if the taste is great.

Good point, this is more so the direction I am choosing to go. Only distinction is, the market isn't drunk people - believe it or not. They sell craft beer. Therefore, people don't drink the stuff for the intoxication, they drink it for the great taste. And it is more so suited to the person with heightened senses, a refined palate, and an appreciation for the aroma, mouthfeel, and after taste. The market segment they are after is those who have no idea what craft beer is, but are looking to try something different. The people who drink the Buds, Millers, Coors, and Labatts because that is simply all they know. Who have no idea of the entire world of beer that is out there. Full of good people who have good stories, good fun, and enjoy great taste.

Originally Posted by Justin Stowe

When I buy a beer, I NEVER think to myself "man if this beer sucks, I'm getting my money back!"

Am I the only one who thinks that way?

Like a few other Warriors mentioned, I would think there are other ways to make your client stand out.

Maybe claiming that the beer doesn't give you a hangover, has no aftertaste, etc.

I think you're right. Even after the above I wrote, I think I kinda nailed down the headline, or at least some of the benefits. Interestingly, that's what the company is really offering, all above the above, plus the opportunity to experience how beer was always supposed to taste.

Originally Posted by Rus Sells

Well I'm thinking the psychology behind it is, people will instantly think the opposite.

That beer can't possible taste like crap! I'm going to go find out for myself.

LOL - nice pint - I mean, point

Originally Posted by sherrieb

If you want a money back guarantee, offer it all but a penny. Keeps the law, refunds the customer.

LOVE this idea. May go with that. It's so clever, we may just have to test it out. Thank you.

Originally Posted by garytsang

Same here..

Find your USP instead of going for a money back guarantee..

Cheers,

~Gary

What would you suggest, all craft beer is virtually made the same. The only UCA (Ultimate Competitive Advantage) I have so far is the fact that the beer is brewed by a 10+ year veteran to brewing, he's a master brewer. He also apprenticed under an old German beer making legend. Of course, these are currently features, but you catch my drift...

Originally Posted by Ben Armstrong

This.

Or offer a voucher of equal or higher value. Or maybe something like a bottle opener.

Thanks for the idea.

Originally Posted by THK

Or you could simply say "we will buy it for you". Technically it is free, but it implies that somebody is still paying for it. Not sure if this would be a valid argument in court though.

I think 1 penny idea is a good one. But this is clever-

Tanvir

Not a valid argument at all...but yes, the one penny idea is a very good one.

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RellGins

13 years ago

"If you don't drink the entire beer, we'll make fun of you!"

Send royalty checks through paypal... Thanks.

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Rus Sells

13 years ago

Why not make a spin on the guarantee. This is kind of wild but I'm the type of person that would try it.

Make a very powerful...

We Guarantee our Beer takes like CRAP. with a disclaimer that says, We aren't so good with honoring our Guarantees!

Yes its risky, yes its kinda of weird but you could effectively make a cool graphic logo and build a whole marketing campaign around that and put it on t-shirts too.

If it could work for a company called BigASSFans why not a brewery.

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WebPen

13 years ago

When I buy a beer, I NEVER think to myself "man if this beer sucks, I'm getting my money back!"

Am I the only one who thinks that way?

Like a few other Warriors mentioned, I would think there are other ways to make your client stand out.

Maybe claiming that the beer doesn't give you a hangover, has no aftertaste, etc.

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Gary Ning Lo

13 years ago

Originally Posted by Justin Stowe

When I buy a beer, I NEVER think to myself "man if this beer sucks, I'm getting my money back!"

Am I the only one who thinks that way?

Like a few other Warriors mentioned, I would think there are other ways to make your client stand out.

Maybe claiming that the beer doesn't give you a hangover, has no aftertaste, etc.

Same here..

Find your USP instead of going for a money back guarantee..

Cheers,

~Gary

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Rus Sells

13 years ago

Well I'm thinking the psychology behind it is, people will instantly think the opposite.

That beer can't possible taste like crap! I'm going to go find out for myself.

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sherrieb

13 years ago

If you want a money back guarantee, offer it all but a penny. Keeps the law, refunds the customer.

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Ben Armstrong 13 years ago

Originally Posted by sherrieb

If you want a money back guarantee, offer it all but a penny. Keeps the law, refunds the customer.

This.

Or offer a voucher of equal or higher value. Or maybe something like a bottle opener.
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onegoodman 13 years ago

Originally Posted by sherrieb

If you want a money back guarantee, offer it all but a penny. Keeps the law, refunds the customer.

Nice one I would agree with the guys who goes with the voucher, gift card, or the money except 1 penny although the last one is too sneaky lol
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- ishboo 13 years ago
  
  Originally Posted by onegoodman
  
  Nice one I would agree with the guys who goes with the voucher, gift card, or the money except 1 penny although the last one is too sneaky lol
  
  What is too sneaky?
  
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Powerful "No Money Back" Guarantee?

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