Anyone in the Gain Weight/Muscle Building Niches? Even If You Aren't, Maybe You Can Help!

13 years ago

I'm very much into the the muscle building and weight gain niche. I have just under a dozen sites in addition to doing some strength and conditioning coaching and program design. Anyway, . . .

While the principles are obviously the same, you'll find that both demographics are pretty different. People that want to gain weight might also be looking to gain muscle, but that's not necessarily the case. "Gain weight" is more broad than muscle gain, but should be targeted, as you said, toward thin people who want to add healthy mass. It should include healthy eating habits, calorie calculators, and whatnot.

Muscle gain is much more specific. It's for people who want to add muscle by going to the gym. While they certainly need to eat more, they usually don't want to hear this as much as they'd like to know what exercises they should be doing to add mass; therefore, you'd want to put less emphasis on diet (even if it's the most important part) and more on weight training.

In short, you should definitely do two different products. Don't gear the former just toward women. Men should be able to use it too, but the niches are different enough to warrant two products.

[ 1 ] Thanks

Signature

Brazilian Jiu-Jitsu Techniques | Precision SEO

{{ DiscussionBoard.errors[4434448].message }}

drumguru69

13 years ago

I would market them together.... I personally think they are close enough and a little wording will explain the difference rather than splitting the two.

Thanks
2 replies

{{ DiscussionBoard.errors[4434447].message }}

myob 13 years ago

These are very differentiated demographics, and they actually do use different products. For example, the muscle building niche spends a lot of money on gym memberships, equipment, higher end food, supplements, and gadgets. On the other hand, those interested in gaining weight more often are casual buyers and seem to be less affluent.
- [ 3 ] Thanks
{{ DiscussionBoard.errors[4434509].message }}

advertisethis

13 years ago

A lot of people prefer to gain muscle with minimal fat gains, and it is possible. That's one market with its own goal/mindset.

It's also beneficial for competitors in certain football positions, top weight classes in powerlifting, olympic weightlifing, freestyle wrestling, greco-roman wrestling, sumo, judo, and various other olympic events to gain muscular weight with little concern for adjunctive fat-gain. And unusually skinny ectomorphs just starting out should (and usually do) also have little concern about adding fat in their pursuit of muscle. This is another market with a different goal/mindset.

[ 1 ] Thanks
1 reply

{{ DiscussionBoard.errors[4434950].message }}

CarmenDA

13 years ago

Think how many women are actually searching how to gain weight. Not many.

How many skinny guys want to gain weight? A lot.

How many women want to build muscle. A lot more than you think.

How many men want to build muscle? All of them.

Thanks
2 replies

{{ DiscussionBoard.errors[4766770].message }}

jeskola 13 years ago

Have a look at Stronglifts.com

Originally that was just a forum with a free PDF - it's now a full blown affiliate site (him selling others produts via an autoresponder) - Mehdi (the guy who runs it) must be killing it right now!

The product does work - i personally put on around 20kg in less than 6 months sticking to their program (when it was free).

Anyways - he aims really at skinny kids looking to put weight on or large people wanting to lose wight - and all through muscle building.

Sign up to his list and see how he does it.
- Thanks
Signature

Don't look to MAKE money - look to HELP people and you will make all the money you can ever want.
{{ DiscussionBoard.errors[4767373].message }}

Richard Van

13 years ago

Originally Posted by CarmenDA

Think how many women are actually searching how to gain weight. Not many.

Apart from really skinny ladies who may be like that naturally or who may have been ill for some reason or are not happy being skinny.

How many skinny guys want to gain weight? A lot.

Unless they're happy being skinny.

How many women want to build muscle. A lot more than you think.

...and a lot don't want muscle at all.

How many men want to build muscle? All of them.

Except for all the men that are quite happy with the way they look.

What exactly do you mean by keep them separate?

A really skinny guy may want to "gain weight". A body builder may want to "build muscle".

They are not the same people.

Out of interest, are you in this thread purely to promote your signature? You'd be better off on a body building forum.

Thanks
1 reply

Signature

Wibble, bark, my old man's a mushroom etc...

{{ DiscussionBoard.errors[4768897].message }}

CarmenDA

13 years ago

Originally Posted by Richard Van

Apart from really skinny ladies who may be like that naturally or who may have been ill for some reason or are not happy being skinny.

Unless they're happy being skinny.

...and a lot don't want muscle at all.

Except for all the men that are quite happy with the way they look.

A really skinny guy may want to "gain weight". A body builder may want to "build muscle".

They are not the same people.

Out of interest, are you in this thread purely to promote your signature? You'd be better off on a body building forum.

If you think statistically speaking more people want to gain muscle than gain fat. That's a no brainer. Thats what I was pointing out. So it shouldn't make a huge difference. Chances are if someone wants to gain weight or muscle or body mass or whatever they are interested in getting fit not being some flabby fat monster. And being that most of the US is overweight and the rest of the world is following that trend then common sense will tell you MOST people are trying to get in shape and gain weight searches are beneficial to include how to gain muscle not just eat till you get fat. Even a cancer patient who searches "gain weight" isn't going to want a site that tells them to just eat cookies all day...

Have you ever done a keyword research for those terms? I have and they are interchangeable. Most people aren't down with the bodybuilding lingo when they are beginning.

Are you here just to promote your sig? Why not just take it down? Thats a silly question. I am here to try to gain as much knowledge as possible to make my site a success. I believe that's the whole point of the site. And why the hell not link to my site in my sig? And why the heck not find people in the same niche as me? Please...just please

Thanks

{{ DiscussionBoard.errors[4769158].message }}

billspaced

13 years ago

Originally Posted by JamesAggie

So what do you think? Should I market them as 2 different niches and create 2 different products?

Or do you think the similarities are still strong enough to just create one product? Because in the end, there are still a lot of skinny guys that would probably Google "gain weight" too even though they want a lot of muscle.

THoughts?

I've been in this area for a few years. I would say that the two, while related, are different types of people. The comments above are all right--the skinny kid wants to gain weight (he's not even concerned that he puts on some fat) whereas the build muscle types are already in the sport of weight training.

It's obvious that the "gain weight" person *needs* to build muscle, but the "build muscle" guy may want to maintain his weight, drop fat, and build muscle.

Two completely different things. All that said, the guy experiencing most of the pain (that you can quickly resolve) is the "gain weight" guy.

[ 1 ] Thanks

Signature

Bill Davis
Chief Marketing Officer, SoMoLo Marketing

{{ DiscussionBoard.errors[4434596].message }}

Ronak Shah

13 years ago

Originally Posted by JamesAggie

Hello,

Even if you're not in those niches maybe you could help me out. Would you say that people that Google "gain weight" are the same people that would Google "build muscle"?

To me it seems like these words are somewhat interchangeable but I have a few reservations. I see a lot of extremely thin women that might be interested in gaining healthy weight but not necessarily building a lot of muscle like a bodybuilder or fitness buff.

I see a guy that wants to build muscle not being too interested about wanted to gain a little healthy weight but wanting to pack on loads of muscle.

So what do you think? Should I market them as 2 different niches and create 2 different products?

Or do you think the similarities are still strong enough to just create one product? Because in the end, there are still a lot of skinny guys that would probably Google "gain weight" too even though they want a lot of muscle.

THoughts?

Gaining weight and building muscle are 2 different things. You need to keep them separate. Those are 2 different products for 2 different segments in the body building niche. Get going!

[ 1 ] Thanks

Signature

I AM YOUR Direct Response Ninja Kick-Ass Sales Copywriter.

Now, Here's The REAL DEAL:
Either I make YOU at least 10 times of what I charge YOU OR
I'll Write YOUR Sales Copy AGAIN Till YOU Make MUCH MORE Than THAT. Guaranteed*.
*Terms & Conditions Apply. Email me at ronak[at]ronakshah[dot]name right now.

{{ DiscussionBoard.errors[4434737].message }}

Michael Harrington

13 years ago

Definitely keep them seperate.
It is a no brainer in my opinion

Thanks
1 reply

Signature

Michael Harrington
Click Here For Our Anti-Aging STEM CELL Activation Patches

{{ DiscussionBoard.errors[4767692].message }}

CarmenDA 13 years ago

Originally Posted by Michael Harrington

Definitely keep them seperate.
It is a no brainer in my opinion

What exactly do you mean by keep them separate?
- Thanks
{{ DiscussionBoard.errors[4768843].message }}

travlinguy

13 years ago

Let's just cut right to the chase. I'd guess you're looking at keywords and trying to decide whether "gain weight" and "build muscle" are close enough to take a chance. The downside is, I don't know. But... I play wild and would bet they're close enough to take a chance. But... right now, I'm betting your dime. The only way to know for sure is to check it out for yourself. And that shouldn't be too hard. Good luck!

Thanks

{{ DiscussionBoard.errors[4767758].message }}

focused

13 years ago

Though the two do overlap to some extent, there are enough significant
differences in the demographics to keep them separated.

Thanks

{{ DiscussionBoard.errors[4773547].message }}

John Romaine

13 years ago

Keep em seperate dude.

Anyone can shove a dozen cheeseburgers in their gob, but thats a whole lot different to pulling 200kg squats.

Thanks

Signature

BS free SEO services, training and advice - SEO Point

{{ DiscussionBoard.errors[4773759].message }}

jinjinjk

13 years ago

I am targeting that niche as well and I think it really depends on your target audience. If you are targeting the general public then you should probably keep them separate. But if you are targeting a skinny guy that wants to build muscle and also gain weight (in this case it goes hand in hand), then using both is definitely a good idea since your topic will be highly focused on that audience. Let me know how it goes! :]

Thanks

{{ DiscussionBoard.errors[4773789].message }}

Geeked Labs

13 years ago

Coming from a "skinny guy" who is also in the gain weight niche I'd def keep them separate.

When I was starting out I didn't even think it was possible to build real muscle, but if I could just fill out/ make a ton of money/ get a bigger pen... it would all somehow work out

Thanks

{{ DiscussionBoard.errors[4773820].message }}

Bballer1

13 years ago

There're a lot of difference in those two. As mentioned above, not all people who want to gain weight would want to build muscles. So I suggest that you consider them as distinct niches.

Thanks

{{ DiscussionBoard.errors[4773851].message }}

danielotc

12 years ago

separate for sure

imho both of them are very wide spread and not really targeted

Thanks

Signature

Looking for male enhancement affiliates . Hit me up: d@trustedrevenue.com for quick approval and custom deals!
Affiliate Signup : http://trlogin.com/affiliate_signup.aspx

{{ DiscussionBoard.errors[6137366].message }}

Anyone in the Gain Weight/Muscle Building Niches? Even If You Aren't, Maybe You Can Help!

Trending Topics

Any thoughts on golf's latest phenom...Scottie Scheffler??

best high quality crypto traffic.

Should i Index Author pages?

What's the Best IM-Related Skill to Learn Today That Can Help in the Future?

Some interesting stats about brand comms