How do you know when to cut your losses?

9 replies
Good question I think. I'm wondering if I should focus on another niche, or maybe remarketing.
#cut #losses
  • Profile picture of the author ajona
    Well it really depends for me on if you can see at least a small increase in traffic, or sales. If things seem to be stagnant or a niche seems to be getting too competitive (based on my sales) I normally start looking to move off into targeting a different niche.
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  • Profile picture of the author garyv
    That one is always a tough one to answer. I've had campaigns that have lost me a boat load of money - only to make me a boatload of money after a few tweaks were made.

    However, I'm always focusing on more than one niche. Some people don't like working that way. But I like to throw it all against the wall and see what sticks. Put more into the ones that stick, and then move on from the ones that don't. I hate putting all of my eggs into one basket, and that includes niches.
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  • Profile picture of the author DogScout
    When you wonder when you should cut your losses.
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  • Profile picture of the author Joe Benjamin
    [DELETED]
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    • Profile picture of the author asiancasanova
      The niche or dating advice. It's probably more targeted towards asians since that's part of my brand name... "the asian casanova." The actual information applies to all men though.

      Not sure how I would explain my marketing... it's a blog giving dating advice... how to talk to girls, how to appraoch, how to create a connection, overcoming fear, stuff like that.

      I would post up my website, but my post count is too low and if I try to, I might get my thread deleted, lol.


      Originally Posted by WhoIsBenjamin View Post

      Asian,

      that's a VERY tough question to answer. Here's why:

      There is no way to REALLY know.

      For all you know, you could cut something that would
      have worked had you did something a little differently
      before you cut it. Or...

      you could be spinning your wheels trying all the angles
      and none of them work.

      What I've done is create a guideline that I follow that
      helps me identify when it's time for me to bale or keep
      going.

      I also learned how to use my own gut instinct to make
      decisions that have made a HUGE difference in income.

      When I follow this instinct, it almost always steers me
      in the right direction. You have to be in a clear state of
      mind to operate in that space.

      But, everybody has their own guidelines they follow.

      Do you mind telling us what niche your in and how you
      are marketing?
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      • Profile picture of the author myob
        I'm not in that niche, so I don't have a specific answer. But most of my niches are highly competitive also. Try different marketing approaches, perhaps even offline advertising. It does help if you can somehow position yourself as an "authority" or derive some implied endorsement such as a contributing writer in recognized publications for that niche. Heavy competition generally means it is very lucrative, so it may very well be worth to continue on until you do find a way to crack into it. Consider in the meantime to explore other niches while working on this one.
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        • Profile picture of the author Ben Armstrong
          You need to know a few things first...

          1. How big is the market? (how many people are searching for keywords related to your niche every month)

          2. How much competition is there for those keywords?

          3. How much effort will be required to overtake those competitors in the serps?

          4. Are there other ways to gain a lot of traffic?

          5. Are the rewards worth the effort required?

          If you answer no to question 5 then it's time to move on.
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  • Profile picture of the author sbucciarel
    Banned
    Knowing when to cut is hard. Sometimes you are attached to a niche or the work you've done. I've had a hard time in the past cutting a project, but after the decision was made and I pulled the plug, it freed me up for much more profitable projects.
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  • Profile picture of the author Mike Hill
    Geeez just yesterday you were pretty jazzed about your site and about your design layout etc...

    What happened between yesterday and today?
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  • Profile picture of the author socialdaniel
    If you feel that you can't continue on with a niche then you probably shouldn't. It seems like you are losing your passion for the niche.

    If you are losing your passion for the niche then you might have or will not be working hard in that niche. It happens sometimes.

    Just take what you learned and apply it to your second niche, but most importantly, make sure it's something of quality.

    Best of luck.
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