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Low Click Bank Gravity

by Susanna Dodd
21 replies
I wondered if it was possible if one could still be successful at marketing something that has a low click bank gravity - I mean really low. What if it's a product that I might be interested in but not very popular on click bank?
#bank #click #gravity #low
  • Profile picture of the author AnniePot
    Low gravity is EXACTLY what you need to seek out.

    Look for reasonable gravity. Personally, I promote products with gravity between 5 and 25. This flies in the face of 99.9% of all the other advice you will read, but understand that this figure is very often contrived by the vendor and doesn't necessarily mean people are selling lots of the product. Gravity simply reflects the number of affiliates who have sold at least one copy during the preceding eight weeks, not the number of sales made. Unrealistically high gravity is nearly always associated with IM niches. Why? Because many people in IM are using their own affiliate links to purchase the product for themselves.

    For much more information on selecting a good ClickBank product, this blog post should help you.
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    • Profile picture of the author magnates
      Originally Posted by AnniePot View Post

      Low gravity is EXACTLY what you need to seek out.

      Look for reasonable gravity. Personally, I promote products with gravity between 5 and 25. This flies in the face of 99.9% of all the other advice you will read, but understand that this figure is very often contrived by the vendor and doesn’t necessarily mean people are selling lots of the product. Gravity simply reflects the number of affiliates who have sold at least one copy during the preceding eight weeks, not the number of sales made. Unrealistically high gravity is nearly always associated with IM niches. Why? Because many people in IM are using their own affiliate links to purchase the product for themselves.

      For much more information on selecting a good ClickBank product, this blog post should help you.
      Annie recommendation is spot on

      I stay away from Im products that have huge gravity because almost all of them are borderline scams with high refund rates

      Instead i scroll down page 8 or 9 a go for little low gravity product that has an excellent sales page and find out if there any sucess stories here on the warrior forum before even promoting

      Don't go for high gravity it only shows how well it has been endorsed by a circle of friends not how well it sells

      I go for sub 20 gravity . the low gravity product .Most times it is the low gravity products that have the substance and doesn't come back to bite your future sales from subscribers unhappy with your previous recommendation

      ~Femi
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Susanna Dodd View Post

    I wondered if it was possible if one could still be successful at marketing something that has a low click bank gravity - I mean really low.
    When I look at gravities, I'm ideally hoping to find products with gravities below 5, Susanna. Out of the 30-ish products I've promoted over the last 3 years, the ones that sell best, and convert best for me, have typically had very tiny gravities.

    I don't mind gravities a bit above 5, but I do find gravities above about 30 off-putting.

    Originally Posted by Susanna Dodd View Post

    What if it's a product that I might be interested in but not very popular on click bank?
    Gravity doesn't tell you how popular it is. Don't imagine that a product with a gravity of 150+ is necessarily popular or selling well at all. Many high gravity products (especially in the "make money online" and "IM advice/services" niches) have their high gravities because many affiliates buy one copy each through their own affiliate links and nobody's actually promoting them at all. It's very common for products with single-figure gravities to be outselling (and out-converting) products with three-figure gravities, and there are reasons for that.

    This may help you: this post explains the reality of "how gravity works".
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    • Profile picture of the author Chri5123
      Originally Posted by Alexa Smith View Post

      When I look at gravities, I'm ideally hoping to find products with gravities below 5, Susanna. Out of the 30-ish products I've promoted over the last 3 years, the ones that sell best, and convert best for me, have typically had very tiny gravities.

      I don't mind gravities a bit above 5, but I do find gravities above about 30 off-putting.



      Gravity doesn't tell you how popular it is. Don't imagine that a product with a gravity of 150+ is necessarily popular or selling well at all. Many high gravity products (especially in the "make money online" and "IM advice/services" niches) have their high gravities because many affiliates buy one copy each through their own affiliate links and nobody's actually promoting them at all. It's very common for products with single-figure gravities to be outselling (and out-converting) products with three-figure gravities, and there are reasons for that.

      This may help you: this post explains the reality of "how gravity works".
      This ^

      The link Alexa provides and if you read through her other posts it is safe to say you will become as closer to a "Clickbank expert" as possible.

      Gravity can be misleading it is all to do with the guides saying 3 or 4 years ok if a product has HUGE gravity this means it sells.

      When that simply is not true.

      Gravity is just a gauge I would say, to see how popular a product is with affiliates.

      Then that can be manipulated with vendors buying through affiliate links etc...

      So use gravity VERY loosely in terms of how you judge the success of a product.

      Chris
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  • Profile picture of the author WillR
    Susanna,

    Absolutely.

    Gravity = unimportant

    Quality of product = important

    You don't need to know much more than that to be a successful Clickbank affiliate.
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  • Profile picture of the author vliddico
    Awesome content Alexa. Thank you!
    It will help to see what the website looks like. IE Long Form sales letters are old school but can still convert, video helps a lot and at the end of the day quality is the critical thing, if its crap you will be making sales (fun) and then having refunds (not fun) lol.
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  • Profile picture of the author Michael Franklin
    As a former Clickbank marketer, let me add that the low gravity products tend to lend themseves well to the sniper style sites as you have very little competition trying to rank for the low gravity "Clickbank product name" keyword on Google.
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  • Profile picture of the author skylarw
    The best gauge ever is... ready.... YOU!

    Would you buy THIS product if you were in the market for something like it? Better yet, would you buy THIS product even if you weren't in the market for something like it?

    As mentioned above, the gravity of a product is always relative (sounds rather Newtonian doesn't it? haha). I, for one, know this nasty little trick that skyrockets the Gravity of a product.

    It's called putting on a helluva JV contest when launching the product
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    • Profile picture of the author myob
      Gravity is not a metric of product quality at all. Many of my own successful promotions include CB products with an initial gravity as low as 0. As yet, there still may be undiscovered gems hidden under misleading stats.
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  • Profile picture of the author JD Jens
    The two most important things to consider imho are:

    1. Is the product good? If the product is solid, helps people, and has good support, then we're half way there.

    2. Is the sales letter good? Doesn't matter how good the product is if the sales letter can't get anyone interested in it. A good sales letter can sell a lot of garbage, but a terrible sales page can't sell any product, no matter how good it is. A good product with a good sales page - now we're talking.

    Gravity is often a reflection of a good sales page, but often it just means the creator has a lot of partners who promoted their product to their lists and so on. High gravity doesn't always mean it's a good product to promote and that you'll make any more money with it than you would with a low gravity product.
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  • Profile picture of the author JamesGw
    I wouldn't go after stuff with a gravity of 0 or 1, but anything between like 2-10 would probably be ideal. Less competition, but the fact that some people are promoting it indicates that there is a market.

    And that's what it really comes down to: the market. There are a lot of products that have a low gravity because there's no market for them. Avoid that, unless you plan on creating the market yourself. That said, there are also a lot of products with a market that just hasn't been exploited yet. You -should- go after those.

    Identifying which one is which can be difficult, but you'll get better at it as time passes.
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  • Profile picture of the author imback
    Gravity matters to and extent, but more important than that is the quality of the product. Make sure it is a good converting offer

    CHAD
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  • Profile picture of the author Beverley Watts
    Hugely valuable thread - thanks a bunch
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    • Profile picture of the author Hamida Harland
      My best ever Clickbank product was one with a gravity of 6 and paid out approximately $140 per sale. The product's no longer on CB, but at the time I was one of only about 4 other affiliates promoting it. For me, that meant I could grab about 5 of the top 10 spots on Google page 1 for the product name, and 2-5 sales per day.

      Most affiliates just won't touch low gravity products with few searches. Makes my life a whole lot easier!
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      • Profile picture of the author ymest
        Originally Posted by Hamida Harland View Post

        My best ever Clickbank product was one with a gravity of 6 and paid out approximately $140 per sale. The product's no longer on CB, but at the time I was one of only about 4 other affiliates promoting it. For me, that meant I could grab about 5 of the top 10 spots on Google page 1 for the product name, and 2-5 sales per day.

        Most affiliates just won't touch low gravity products with few searches. Makes my life a whole lot easier!
        Hey then, Shhhhhhhh....don't give out the secret! ! $140 per sale? That's really cool! Have been trawling CB to get high priced products but I am finding it very hard since they all have these opt-in boxes and what not...and since Alexa totally convinced me rightfully that the product you promote should have no "leak"... It is really time consuming! Haven't found one yet.... Still hanging on these measly $30 sales!!
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      • Profile picture of the author neverlastn
        Originally Posted by Hamida Harland View Post

        My best ever Clickbank product was one with a gravity of 6 and paid out approximately $140 per sale. The product's no longer on CB, but at the time I was one of only about 4 other affiliates promoting it. For me, that meant I could grab about 5 of the top 10 spots on Google page 1 for the product name, and 2-5 sales per day.
        That's really cool!
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        • Profile picture of the author myob
          Rather than trying to find only the highest paying products, consider providing a collection of related products. In fact what I do is find the least expensive products within my niches and use these to build lists of buyers. Then, the autoresponder sequence is set to promote increasingly more expensive products to these proven buyers.

          Just be sure the products you promote have been reviewed by yourself, and fit congruently with your follow up email and promotions. As long as you consistently provide value, always over-deliver, and never disappoint your customers, you will regularly experience high double digit conversions no what the gravity of the product indicates.
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  • Profile picture of the author garyv
    I always do my niche research first, to find a hungry niche. And then I browse clickbank products until I find one that I'd probably buy myself. I then check the sales page to make sure there are no leaks (adsense, or links to other websites). And if it checks out, then I promote it. The gravity makes no difference to me.
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  • Profile picture of the author celente
    I have several IM lists.

    First of all you must have a good relationship with these guys and gals.

    Secondly it goes on the following, because low gravity does not mean it will sell or convert poorly.

    What I do is :-

    1) buy product to see if it is actually worth mentioning.

    2) Have a look for strong copy that will convert well.

    3) have a look at other product, competing products.

    4) Do tests with small portions of my list first to see if it converts.

    5) if it converts smaller scale really well, you know it will do well when you blast the rest of your list.
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  • Profile picture of the author Susanna Dodd
    Wow! I am glad I asked this question. Of course over the years I've always been taught to get a Clickbank product with a gravity between 80 and up. The higher the number the better. But I always thought that if the number is high then that means the product is saturated on the web and it would be much harder to get my site noticed.

    I wondered why people never taught to shoot for the lower gravity numbers. It seems like common sense. Maybe us newbies were taught to shoot for the higher ones cause the gurus didn't want us to invade their territory on the lower numbers. Ha ha ha just kidding.

    All joking aside, I really appreciate all the responses on this thread. This makes it much easier to pick a product. I'm going with the mind set now that I'm not looking for a product with the right gravity number, just looking for a product that suits me.
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  • Profile picture of the author svensky
    Great info thank you very much! Makes me feel better about my tiny gravity of 11
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