Writing for local businesses..

10 replies
Hey forum!


Just got a question I'd like to ask..

I've been looking around and people are recommending I write for local businesses as well as online. I have little experience, in DESIGNING websites, so updating their links and website using code etc is a definite no-no.

So my question is this:

If I contact businesses, are there any specific businesses I should be looking for? Like ones who updates their sites quite regularly (if so, what kind of businesses would these be?). And how should I approach these businesses to offer my writing services to them?



Cheers!



Ben
#businesses #local #writing
  • Profile picture of the author dvduval
    You might want to start some kind of local directory, and start writing articles on your site about local businesses. Then send them messages to see if they like the copy, or would like you to cover them again in the future.
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    It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
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  • It's not really what I'm looking for to be honest duval, but thankyou anyway I shall keep it in mind


    Ben
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    50% converting squeeze pages, 12% converting WSO's, and more...
    BenPalmerWilson Copywriting
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  • Profile picture of the author tpw
    I always advise that you should contact offline businesses who are already spending money on advertising. It sure makes your job of prospecting a whole lot easier.

    As to whether potential clients ask you about other services, you could set yourself up as a consultant and bring in third-parties to do those services that you are unsure about doing yourself.

    As to narrowing your prospective clients down to someone who needs writers, that is a bit tougher to do. As with contacting people who are already paying for advertising, you should strive to contact businesses that already use writers. If you have to sell someone on the concept of writing, before you can sell your writing services, the job of prospecting is made much harder.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Thankyou for your input tpw

    I'll give it some thought! I was wondering though, if a business hired me, what would they expect me to write? Content for their actual website, or content to spread over the internet?



    Ben.
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    50% converting squeeze pages, 12% converting WSO's, and more...
    BenPalmerWilson Copywriting
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  • Profile picture of the author tpw
    If you are hired by a company with a huge online presence, they may want you to write articles and content to spread far and wide.

    If the company is mostly offline, they would likely ask for press releases, advertorial copy, or sales materials writing.

    Most companies will ask you to work within their comfort zone, so you need to be prepared to step out of yours to get the work.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author redbearing
    Well, whatever that you can not do by yourself can be outsourced

    I would suggest you to focus your time on promoting the service that people are willing to pay for and be good at it. Find a freelancer who can do the work better than you and you enjoy the big chunk of profit. Rinse and repeat.
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  • Profile picture of the author ebusinesstutor
    I would start with an online writing portfolio so prospective clients can see your work. Tell them you will do:

    -copywriting
    -articles
    -social media posts
    -web content
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  • Profile picture of the author Rose Anderson
    You might also contact local companies who do design work but don't offer to write content. They might be willing to work with you or suggest you to their clients.
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  • Profile picture of the author ebusinesstutor
    Yes, I second the suggestion of approaching local web design firms. They will have clients who need writing and can add your writing to the web site for the client. A win-win-win for all three parties.
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