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Blast Your Header Graphic - Increase Conversions

by Sean Bissell
2 replies
Hey Warriors,

Many of you may have heard some information regarding this topic.

But I had to test it myself.

I'd been using a header graphic on my opt-in page.

It looks really nice, professional, clean, etc.

I thought it was doing the page a "service."

But I just decided to split test against having the page without
the "pretty" header graphic.

Long story short.

Without the header graphic, out of about 20 keywords, 16 of them
performed 75-100% better in regards to opt-in rate.

That's a pretty big difference.

In the test, my header graphic was charging me double per subscriber.

So you may want to split test your header graphics.

Even though it may not look as "pretty"...

-Sean
#blast #conversions #graphic #header #increase
  • Profile picture of the author gorri
    I seriously agree with you, having a super clean opt in really does work better
    O, and thank you for doing the research and telling us!
    Originally Posted by Sean Bissell View Post

    Hey Warriors,

    Many of you may have heard some information regarding this topic.

    But I had to test it myself.

    I'd been using a header graphic on my opt-in page.

    It looks really nice, professional, clean, etc.

    I thought it was doing the page a "service."

    But I just decided to split test against having the page without
    the "pretty" header graphic.

    Long story short.

    Without the header graphic, out of about 20 keywords, 16 of them
    performed 75-100% better in regards to opt-in rate.

    That's a pretty big difference.

    In the test, my header graphic was charging me double per subscriber.

    So you may want to split test your header graphics.

    Even though it may not look as "pretty"...

    -Sean
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  • Profile picture of the author Kelly Verge
    I've done the same test on opt ins and in most cases found the same thing.

    In fact, in one niche my best converting "design" is a title (Grab your free copy...), an ecover, and the opt in form. With this crowd, even bullets were a distraction.
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