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"Challenge" Resource Boxes...

by BigRedNotebook
2 replies
I've been playing around with different resource box strategies to improve CTR and sales.

One of the techniques involves using the box to "pre-qualify" traffic. Instead of encouraging the click, I'm basically telling would-be tire-kickers to take a hike.

I'm telling readers up-front that the freebie train is staying in the station and that the next click is going to tell them about something they'll need to, gulp, BUY. And I'm being pretty blunt about it.

The results so far have been interesting... CTR has measurably decreased, but sales are actually up overall.

Sometimes I think we try to be a little delicate when we pre-sell... Taking off the kid gloves and warning folks that they better get their wallets out right from the get-go seems to be working.

Obviously, this isn't the right approach for every product/niche. It seems like a good fit for others, though.
#article marketing #boxes #challenge #pre-sell #resource #resource boxes
  • Profile picture of the author TLTheLiberator
    Sounds interesting!

    If the tactic produces more income then more power to it.

    A simple test will reveal some insights.

    TL
    Signature

    "It's easier to fool people than to convince them that they have been fooled. -- Mark Twain

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  • Profile picture of the author Steve Grish
    Hey Guys,

    I have tested many different types of resource boxes and my results vary depending on the niche however, I have noticed that a cliff hanger on my resource box has produced a significant increase in click through rate. Not necessarily sales which is important, but I want more people to the site, because the upfront sale means nothing compared to the total customer value.

    Let us just say hypothetically you are writing an article on SEO tips, and you included five well though out tips in your article.

    An example of my resource box would be:

    Steve Grish is an expert in interactive media and ebusiness.With over seven years experience on the Internet he has learned all the in's and out's to correct search engine optimization. Beyond the everyday methods, his favorite method is utilizing competition keywords, a simple way to steal unique traffic from the competition. A three minute setup described here (your website)


    I try to indicate the best method or my favorite to the reader, as a marketer you know this is the method in which I will be selling, but on the linked site I will describe it in brief and sell software to automate the process.

    I try not to talk to much about myself
    I try to keep my resource box below 20% size of my article
    I try to keep pitches low.
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