Book Title: Unique vs. Popular Keywords
Let's say I was doing something in the make money online niche. I could try to find a popular, but not super competitive term for the title so it would be easier to rank in the search engines. Yet I could also try to come up with a unique angle that's reflected in the title, say "The Pterodactyl Way to Wealth." While no one would search for a phrase like that, I could still put popular descriptive tags so it could show up in the search engines, including Amazon.
An original sounding title, if it ever did get off the ground, would have a better chance to become a unique brand in the long run. For writing articles or making short videos I can see that it makes sense to use popular search terms, but for larger products it just seems like the book would get lost among the hundreds of others with interchangeable sounding titles.
I'm wondering, however, if using popular tags is enough to help people find it initially. For anyone who writes Kindle books, or creates information products, how do you approach choosing a title?
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