Book Title: Unique vs. Popular Keywords

by LarryC
4 replies
I'm planning an e-book for Kindle, but this issue could apply to almost any product. If you're creating something in a fairly popular niche, is it better to use a unique sounding title that helps you brand yourself, or a more generic one that uses popular keywords? I can see pros and cons to both of these.

Let's say I was doing something in the make money online niche. I could try to find a popular, but not super competitive term for the title so it would be easier to rank in the search engines. Yet I could also try to come up with a unique angle that's reflected in the title, say "The Pterodactyl Way to Wealth." While no one would search for a phrase like that, I could still put popular descriptive tags so it could show up in the search engines, including Amazon.

An original sounding title, if it ever did get off the ground, would have a better chance to become a unique brand in the long run. For writing articles or making short videos I can see that it makes sense to use popular search terms, but for larger products it just seems like the book would get lost among the hundreds of others with interchangeable sounding titles.

I'm wondering, however, if using popular tags is enough to help people find it initially. For anyone who writes Kindle books, or creates information products, how do you approach choosing a title?
#book #keywords #popular #title #unique
  • Profile picture of the author Willie Crawford
    While I put popular keywords in the title, I try to make my titles
    tell what the product does and also to promise a big benefit.

    Willie
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  • Profile picture of the author savvybizbuilder
    It's up to you if you want to use either way. This still depends on how you optimized your keyword that search engine can easily find it and have a good rank in Google. But putting your keyword in a title is one role in article marketing, but make sure it will not compromised your content.
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  • Profile picture of the author dogmachris
    It totally depends on what you're going for: Are you just setting up a small book, to launch once, cash in, and the forget about the future (that's not high quality work, I know), then you should use a good keyword in the title.

    If however you plan to make this book establish on the market and become a known brand, you should go for a unique title, that won't make people think of anything else, BUT your book.

    You will have less people finding it at the beginning, for sure, but so many more later - You just have to find the right affiliates to promote it for you.
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  • Profile picture of the author LarryC
    Thanks for the replies. Maybe the best option is to combine the approach -use keywords but also have a unique angle. I just don't want to be too generic, like "How to make money/lose weight/train your dog..."
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    Content Writing, Ghostwriting, eBooks, editing, research.
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