7 replies
What is the secret to a killer landing page?
#puzzled
  • Profile picture of the author donnieo
    Do you mean as far as quality score or conversions or something else?
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    • Profile picture of the author Allister
      I should have been specific. Quality score is no problem......I meant for a higher conversion rate. I know it has a lot to do with the copy......I would like advice from more experienced warriors like you.
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  • Profile picture of the author Killer Joe
    I think the word 'killer' is a little overused these days, but a big secret is to have your landing page continue the conversation in your visitors' head.

    That's another overused phrase that means what you want your landing page to do is keep the thought momentum going so your visitor sees on your page the information or product they are looking for.

    They came looking...you gave it to them.

    KJ
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  • Profile picture of the author James Turner
    Have people with guns hiding behind the header.. then when people land, kill 'em!

    James (runs and hides before shooting starts)
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    • Profile picture of the author Allister
      hahahahaha good one.
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  • Profile picture of the author TLTheLiberator
    Testing for max conversions.

    and...

    It does depend on the purpose of the landing page.

    Are you absolutely clear about your MWR ( most wanted response ) of the page?

    Is it to collect email addresses?

    How about simply warmup and presell the prospect?

    Perhaps for a CPA offer?

    Joe's right about continuing the conversation in the prospects head and I would also ad guiding the conversation in the prospects head.

    Hope This Helps!!

    TL
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    "It's easier to fool people than to convince them that they have been fooled. -- Mark Twain

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  • Profile picture of the author winebuddy
    a landing page should have exactly one purpose: to get the response you want to get.

    Anything that takes away from that hurts. Anything that helps get the desired response helps.

    Split test and then choose the best one. Then, make another variation and split test that one.

    Keep doing that until your "desired response" rate is as high as you can get it.

    THEN - you'll have a "killer" landing page.
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    "Knowledge is NOT power... ACTION on Knowledge is power"
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