How many posts per day can you put on a website?

14 replies
I'm working on a new website for affiliate marketing purposes. ( Its my very first one.) I've actually already written 40 posts (myself,) and plan to open the site with 30 of them and then add the other 10 over the next few weeks. (It's probably going to be a once/twice a week post site once I get it started.)

However I've heard that if you add a bunch of posts to a website too quickly that Google doesn't like that.

How many posts per day should I put up to avoid Google's wrath? :confused:

(I'm good at writing them, but this whole IM thing is new to me. But I know a lot about Keyword and SEO.)
#day #google #posts #put #website #wordpress
  • Profile picture of the author 3bagsfull
    I would pace yourself so people come back daily or at least weekly

    maybe 2 posts day

    if you have wordpress you can schedule them to be posted automatically for the time and day you set
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  • Profile picture of the author WebsiteDeck
    Honestly, I would never add my content quickly. If you have a decent amount of content written, do not go faster than one post a day.

    As soon as you make a post, spend the rest of your day promoting that one post and getting it to rank on Google, you'll stay much happier. I.E. Tweeting, FB'ing, Social Bookmarking that post. You will get much more traffic this way rather than spamming with posts all in one go.

    Also, I would agree with the fact that Google loves stable growth in unique content for a website but I disagree with the fact that Google will penalize if you post too often. It might not index some posts immidiatly but it has nothing to do with getting penalized.
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    • Profile picture of the author hpad06
      Originally Posted by WebsiteDeck View Post

      Honestly, I would never add my content quickly. If you have a decent amount of content written, do not go faster than one post a day.

      As soon as you make a post, spend the rest of your day promoting that one post and getting it to rank on Google, you'll stay much happier. I.E. Tweeting, FB'ing, Social Bookmarking that post. You will get much more traffic this way rather than spamming with posts all in one go.

      Also, I would agree with the fact that Google loves stable growth in unique content for a website but I disagree with the fact that Google will penalize if you post too often. It might not index some posts immidiatly but it has nothing to do with getting penalized.
      I like this approach, since google bot is not on your site every other hour, why putting these content so fast
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      • Profile picture of the author sadiecopywriter
        Originally Posted by hpad06 View Post

        I like this approach, since google bot is not on your site every other hour, why putting these content so fast
        Well the reason I'd want to put up content quickly isn't really for the Google bot it's for the reader who might come. I don't want them to come to my website, see two articles and leave. I want to have a lot of articles up so it will look interesting and they'll stay and look around. (and hopefully click something.)
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        • Profile picture of the author Spyder77
          Originally Posted by sadiecopywriter View Post

          Well the reason I'd want to put up content quickly isn't really for the Google bot it's for the reader who might come. I don't want them to come to my website, see two articles and leave. I want to have a lot of articles up so it will look interesting and they'll stay and look around. (and hopefully click something.)
          Just curious, but if its for this new, un-indexed site, where are these visitors wandering by from? Not that Google is the only source of course, but if the content is not up yet then you presumably have no back-links to get traffic from either, since you have nothing up yet to back-link to.

          I am sort of playing Devil's advocate here, but not entirely: if I had 30 posts ready to go I would start with one single post, then drip feed the others in at whatever publishing schedule I wanted to maintain once the posts are all up.

          Or to put it another way, whatever posting schedule you initiate is the one that at least a fair share of your traffic (once you begin getting it) will expect to see from you. If you have say 20 posts up over a 2 day period, then you will set an expectation - at least for some - that you will be posting 10x a day, or at least every single day faithfully. How long can you keep that up? And have you accounted for the non-content related chores that will eat up your time once the site is live - such as list building, e-mail marketing to that list, back-link building, and technical and graphical improvements that you may wish to implement as the site grows?

          Contrary to what many believe, it is the quality of your effort that counts (in content creation, SEO, e-mail marketing, etc) and not the quantity. In fact too much of a good thing can simply be too much - and I'm not referring to a penalty from G. Nor am I suggesting that your 30 posts are lacking in quality. Though I do wonder, have you keyword optimized them for what you're targeting? Good content is good. Good SEO optimized content is even better.

          I'm just throwing this stuff out there, because were it me, I wouldn't go live with more than one post - there is just no point as whether its one post or 10, its still going to take the same amount of time to get indexed. And then I wouldn't feed them in more than once per day (actually, personally I would go every other day at the quickest pace, but that's my own preference). I'd also consider having 10 or more, when you have 30 already, a nice minimum buffer to keep for when stuff happens - like you get bogged down by an unexpected technical issue, or you get sick and for a week you're out of a commission.

          At times like that you really appreciate those extra 10 posts and the time away they buy you that is completely transparent to your audience. But this is just another point of view.

          -Spyder
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  • Profile picture of the author Sojourn
    I don't know the answer to your question but I'll throw in my two cents and then hope someone who has actually put up a lot of content at once comes along and adds more to the discussion.

    First, I know other sites - certainly some ecommerce sites (a few clients so it's not just things I've "heard") - put up a website with lots of content at once and they didn't suffer any significant penalty as a result. They weren't tossed out or ignored. It is my opinion that sites launch all the time with significantly more than 30 pages of content.

    If your site is new and you put up a bunch of content, Google is likely to just come around and crawl your pages and take an inventory, if you will. I don't think they're going to put you on some blogger no-no list because you have 30 posts.

    Second, Google does seem to like sites that add new content regularly. The definition of "regularly" is open to interpretation. A lot depends on the competition for your keywords and the SEO of your site vs the competition. I have sites that I update once a month and they hold their position. I have some sites that I haven't touched in months and they're still holding strong. I prefer to do weekly when I have the time as it just seems to keep the bots coming around so the site gets crawled more often.

    The question about how much to post and when might be better answered by what you're planning to do after the initial 40 posts are up. If you aren't planning more content, you might get more mileage with Google by adding fewer initially and spreading the posts over a longer period of time to give the appearance of regularly adding content.

    If, instead, you are planning to continue to add more content after the initial 40 posts (once or twice a week, you mentioned), then you're probably fine to launch with the 30 and spread the rest out.

    As someone else mentioned, though, you will want to backlink your posts and doing that for 30 initial posts is a lot of work but that could always be spread out over any period of time and doesn't necessarily have to tie in exactly with the publication date of each post.
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  • Profile picture of the author sbucciarel
    Banned
    I always launch with a lot of content and am not penalized for it in any way. You can do either ... drip feed it or load it up. It will get indexed either way. Important though to use social bookmarking for your posts, so that's one good argument for spreading it out a bit.
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  • Profile picture of the author simonbuzz
    Banned
    Originally Posted by sadiecopywriter View Post

    I'm working on a new website for affiliate marketing purposes. ( Its my very first one.) I've actually already written 40 posts (myself,) and plan to open the site with 30 of them and then add the other 10 over the next few weeks. (It's probably going to be a once/twice a week post site once I get it started.)

    However I've heard that if you add a bunch of posts to a website too quickly that Google doesn't like that.

    How many posts per day should I put up to avoid Google's wrath? :confused:

    (I'm good at writing them, but this whole IM thing is new to me. But I know a lot about Keyword and SEO.)
    That's not true that putting too many articles at once means you are a spammer..as long as your content is 100% unique the search engine will love your website and will re-index your site ever and over again..

    First fill your website with content to make it look better then try to add one article per day or 2,3 articles per week...hope that helps..
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  • Profile picture of the author jgant
    I have larger sites with more than 300 posts each and small sites with 30 or fewer posts. I added that content inside 16 months. My larger sites rank new posts better by a mile with far less off site promotion. The larger I build the sites, the less off site promotion I need to do unless the keywords are competitive.

    My point is don't worry about publishing too much content too quickly. Keep adding optimized content (on-site optimization) and your site will rank. Yes, off site promotion on a regular basis is needed, but as your site grows with unique and quality content, you'll find you'll need to do less off site promotion than if you have a series of smaller sites. Moreover, if you put up great content and become a leader in your niche (easier to do with a comprehensive site), you'll attract links naturally.

    There are exceptions to every experience, but this is my experience. I prefer writing new content over doing off site SEO. I aim to publish 6 posts per week per blog, but it varies.

    That said, I could definitely do more work promoting my more competitive keyworded posts and so I may ease up on publishing and do some backlinking and promotion. I work in cycles, but am constantly publishing content.

    Only once did I pre-schedule a bunch of content and that was because I knew I wouldn't get back to that site for a while. Otherwise I publish as soon as content is done. If it's a 10 article series, I put it all up in one go.

    If you put all your content up at one time, you can do a ton of internal linking at the same time which is good for your site. Direct readers to your money pages and keep people on your site.

    Who knows, I may be short-changing myself by letting some posts languish low in the SERPs, but I have more fun writing and publishing. I'm not so naive with the "build it and they will come" mentality, but bigger works better for me.
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  • Profile picture of the author GregRom
    Originally Posted by sadiecopywriter View Post

    I'm working on a new website for affiliate marketing purposes. ( Its my very first one.) I've actually already written 40 posts (myself,) and plan to open the site with 30 of them and then add the other 10 over the next few weeks. (It's probably going to be a once/twice a week post site once I get it started.)

    However I've heard that if you add a bunch of posts to a website too quickly that Google doesn't like that.

    How many posts per day should I put up to avoid Google's wrath? :confused:

    (I'm good at writing them, but this whole IM thing is new to me. But I know a lot about Keyword and SEO.)


    If each Post will be over 500 Words, you can launch URL with 15-20 Articles, dont add to much, save your TIME, Other 15-20 Articles just Save for the next month, post 1 in 2-3 days

    Thanks

    Greg
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  • Profile picture of the author Ashley Gable
    I put about 50 posts on a brand new site and didnt see any problems.

    But I think that if you could pace yourself it would be better. That way you give people a reason to come back, and the spiders.
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  • Profile picture of the author Targeted Traffic
    The right publishing frequency for your website can be hard to pin down. Certainly, there is no rule that applies equally well to all sites. But in most cases, you'll find that you will have to strike a balance between quality and frequency. If you post very high quality content once every six month, this simply isn't frequent enough to gain a following. If you publish content every day, but it has little value, this won't do you much good either. The balance in between will depend on your audience and your goals.
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  • Profile picture of the author IMWinner
    I will have to agree with Website Deck, never add new content to your site that quick. Since when you have already added a new post, you should work in promoting that new post. Then after a day or two, you can now submit a new post but make consideration that it is not about the number of posts that you can submit, it's the promotion of that posts. As long as the posts or the articles that you submitted are of top quality, then you have to promote that posts first.
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  • Profile picture of the author Monumento
    What I have decided to do recently is post once or twice a day then take some of my older posts and spin them. I then submit the new article to ezine. Anyone think this is a good idea?
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