Squeeze page

Well, the site looks nice...

That is about it. I went to the site and within 30 seconds I could not determine what you are offering or selling.

Are you selling office furniture? (There was the picture of a guy that seemed very happy with his chair...)

Now I went there again...

Clicked on services. Then I could not click on anything further. The only thing that seems to move are the pictures.

2minutes later:
Ahh I found it: Backup membership for $15.

What is that?
I guess I pay $15 per month and then you back up my computer?
Or do you back up my web site?

I guess you get the point by now.


HP


Update:

I found out what you do now by using your chat thingy:
hpgoodboy (14:58:23):
trying to figure out what you do


Tech Expert (14:59:02):
We provide subscription based computer support.


hpgoodboy (14:59:10):
ahh

Thanks HP. We sell Computer support. That makes sense, finally real input.

Hi Chris,

Talked to your support guy: he is very friendly and seems competent.

But your web site: I guess it was done by a designer.

If you want to convert traffic into customers it is best to build distinct landing pages that address a particular problem and offer a solution for that problem.

Lets take for example backup:

You write (in barely readable grey print):

Essentials +Backup gives you the extra space and protection you need to keep all your data off-site and safe. Our team of experts monitor your backups to ensure they are complete.

and

+Backup Features
Unlimited Storage
Unlimited Transfer
DVD Media Restore
All file Types

That all looks nice. But it's way too little to sell a backup service.
Make that at least a nice article or even better a full blown sales letter and you will get people signing up for your service provided that you get targeted traffic to that page.

Here is an example of a site that offers backup services:

http://www.barracudanetworks.com/ns/...FQfu7QodNSYu6w

I have not read the page, but at the first glance it at least looks like a sales letter that describes the service.



HP

Thanks HP for your fast response and great insight. I will take this information to my design team. Back to the drawing board.

Well, the page at the URL you've provided certainly doesn't look like any squeeze page I've ever seen before.

Seriously, whilst perhaps only a matter of semantics, this isn't a squeeze page by any stretch of the definition. A squeeze page is supposed to provide the visitor with a single course of action (often an email opt-in); your (home)page has many.

The direction described by HP, above, is perhaps not a bad idea: if you're trying to sell the visitor on a service, why have the pertinent information scattered across multiple pages? To imagine that a visitor is going to click around your entire site (or even quite a bit of it) attempting to piece together in his/her own mind all the fragmented bits of information about your products/services and company background, ethos and infrastructure into something that resembles a complete, pleasing sales pitch is simply a little bit naive, I think.

I'm not saying you should be shrinking your site down to a single page - clearly it'd be appropriate to keep some separate - but things like testimonials and top FAQs could easily be woven into the pages that advertise/describe each product/service so that you can better ensure the visitor actually gets to see it, and so it's actually counting for something rather than just sitting there hopelessly.

You have, IMO, quite a bit of consolidating and restructuring to do.