How do you determine the value of your site?

24 replies
I would like to get an estimate of how much my sites are worth. I searched this forum but didn't find any information. I tried using a couple of sites like Website Value - Web Worth and Web Worth | Website Value Calculator

Are they any good? They gave me values that are much higher than I expected. Are there any other methods to determine the value of your site?

Thanks!
#determine #site #site value
  • Profile picture of the author jaiganeshv
    you can multiply your monthly income by 24. Its total income for 2 years.
    This is just what i see standard and also reasonable.. But you may sell for more than that but certainly not less than that..

    thank you
    Jai
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    • Profile picture of the author imdomination
      Originally Posted by jaiganeshv View Post

      you can multiply your monthly income by 24. Its total income for 2 years.
      This is just what i see standard and also reasonable.. But you may sell for more than that but certainly not less than that..

      thank you
      Jai
      I haven't seen a website sell for 2 years worth of income in a long time, except for VERY established sites making 5 figures per month.

      9-12 months revenue is a more accurate number for the market today for most websites.
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  • Profile picture of the author sbucciarel
    Banned
    I'd be a multi-millionaire if those sites were actually accurate. You can't use automated sites to value a website. There's a lot of factors that go into it.

    How much traffic?
    How much do they make?
    How much work to maintain traffic and income?
    How much do you have to spend to run/maintain the site?
    What other assets do the sites have?
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    • Profile picture of the author Miguelito203
      I wish there were more opinions because that would be interesting to find out. I wish that there were some standard of mathematical expression like on the show "Numb3rs." Where's Charlie when you need him..ha, ha, ha?
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      • Profile picture of the author Heidi White
        A Site is like virtual real estate.

        It's value is exactly what two parties (buyer and seller) agree it is. Not more - Not less.

        Even rules of thumb (if you can find them) may not matter if you and the buyer don't meet eye to eye on value.

        The only rule is:
        The Buyer always wants to pay less.
        The Seller always wants to get more.

        So - as a seller you need to SELL the buyer on the site to get them to come up to your price - but if you start too high - no amount of selling will fix it.

        ----------------

        That being said. Suzanne's comment makes sense as there are many many factors.

        If you go on Flippa.com - you can see what's selling and the income claims, traffic claims, general site condition design, etc. Look at the sites closing in 30 seconds (Try not to buy any ) and you'll see many don't sell at all.

        Since you like math - you could research a ton of sales and compare things like income to price sold, estimated traffic to price sold, etc. etc.

        Finally - even if you come up with the perfect price - if you are a new seller on Flippa (or any other flipping site) - that may go against you as there's no trust developed yet. athough you can build that up by adding a telephone number or a picture or a few other things - apparently.)

        Lots of factors.

        So - now you got me curious. Are you trying to sell a site?
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        • Profile picture of the author aidenw11
          Originally Posted by Heidi White View Post

          Since you like math - you could research a ton of sales and compare things like income to price sold, estimated traffic to price sold, etc. etc.
          Not sure why you said I like math. I hate math!

          Originally Posted by Heidi White View Post

          So - now you got me curious. Are you trying to sell a site?
          Not really. At least not at this time. I'm just curious as to how much my sites are worth.

          Thanks everyone for your input.
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    • Profile picture of the author Bizzoyce
      As stated by
      Originally Posted by sbucciarel View Post

      How much traffic?
      How much do they make?
      How much work to maintain traffic and income?
      How much do you have to spend to run/maintain the site?
      What other assets do the sites have?
      Plus anything you can add to bring up the value, Like having a twitter account targeted to that niche site with xxx number of followers.

      I've always went by 10 x monthly earnings = rough value.
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  • Profile picture of the author FileRev
    Those sites aren't really reliable.

    2 years is too long. I usually price them at 3 months income.
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  • Profile picture of the author jaiganeshv
    Traffic and monetization methods define the selling price of any website. Established SEO rankings/traffic and multiple channels of earnings boost the selling price of any website.

    Thank you
    Jai
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  • Profile picture of the author mikelmraz
    Domain Name, Traffic, SERPs Ranking, Pagerank, Age, Number of unique pages, Quality of Content and most importantly ... Profit per Month
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  • Profile picture of the author nicolas simpson
    these wensites are nt always accurate they just hype you up..
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  • Profile picture of the author onegoodman
    Both websites you mentioned don't seems to be accurate enough.

    I am not really sure how to find out the value of a website, but I hope someone can give us more accurate tool. I have been checking the value of one of my websites that I am looking to sell, and I really can't estimate it and getting various values on these websites, I don't know if any of them can be considered reliable
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  • Profile picture of the author onlinecasinodeck
    Originally Posted by aidenw11 View Post

    I would like to get an estimate of how much my sites are worth. I searched this forum but didn't find any information. I tried using a couple of sites like Website Value - Web Worth and Web Worth | Website Value Calculator

    Are they any good? They gave me values that are much higher than I expected. Are there any other methods to determine the value of your site?

    Thanks!
    To me here are my criteria

    Alexa Rank
    Page Rank
    Number of backlinks
    Quality of Content
    Search Engine keyword position
    Domain Age
    Signature
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  • Profile picture of the author stodog77
    My broker told me when I was trying to sell one of my sites that his rule of thumb is 2 1/2 X the yearly net. Now there are all kinds of variables that can make your site more or less valuable such as age, authority, consistency of income, years of consistent income, amount of income ect.
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  • Profile picture of the author Reed7
    Lots of good ideas. What I do is use both Flippa and Ebay to find similar sites for comparison. The seller prices can be all over the place, as many mentioned, and it does get quiet crazy, however look for a similar site for sale, or sold that matches the details closet to your sites, to establish a reasonable sale price baseline. This can get you a fairly good ballpark idea, easy and quick.
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  • Profile picture of the author chrisyates
    I'd recommend trying the flipfilter website valuation tool to see what your site might sell for on sites like flippa.
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  • Profile picture of the author Fazal Mayar
    its monthly income, its amount of traffic and authority. Its pr, alexa ranking,etc.
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  • Profile picture of the author prabhatcourt
    I think there will be no website which will provide accurate value
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  • Profile picture of the author prabhatcourt
    I think there will be no website which will provide accurate value but I still use Stakepower and it looks correct only
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  • Profile picture of the author Devin X
    Banned
    Monthly income (times) 10!!! Income times ten, that's it.

    So if you're making 5000/month on your site, then you can reasonably sell it for 50,000.

    You're welcome.

    Cred- Jamie Lewis' student.
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    • Profile picture of the author tgpros
      Originally Posted by TheRealDudeman View Post

      Monthly income (times) 10!!! Income times ten, that's it.

      So if you're making 5000/month on your site, then you can reasonably sell it for 50,000.

      You're welcome.

      Cred- Jamie Lewis' student.
      Having flipped many websites and brokered many offline business sales, I have to say I 100% agree with TheRealDudeman.

      When I started selling websites I tried to get 12, 15 or even 20 times the monthly income, but made very few sales. Unless a site has amazing potential, there's very little chance you'll command over 10 times the monthly earnings for it.

      In saying that I've found some websites I'm flipping are commanding more than the 10 times monthly earnings figure recently due to the Panda updates - any sites coming through unscathed appear to be selling for a premium.

      In summary; the poster I quoted has hit the nail on the head. Unless your site has amazing potential, 10 times the monthly earnings is a more than reasonable price to sell it for.
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      Last month I turned over $57,646 on one of my Shopify web stores. Read my honest "warts n' all" review of the Shopify platform click here now!
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  • Profile picture of the author Duc
    I would go to flippa and check out the just sold section. Compare it with your site. There are too many variables to be considered and no software can ever do it. Just the real market.
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  • Profile picture of the author lossman29
    There really isn't a tool that can give you an accurate valuation of your site. Simply too many variables out there.

    Like Duc said, you could go to flippa and take a look at what sites similar to yours are being valued at.
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    "There is light at the end of the tunnel. Have some faith and work hard. ALWAYS."

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  • Profile picture of the author paul nicholls
    generally 10x your monthly income

    also you should go back at least 3 - 4 months and get an average income over those months so that you can go by that as an average

    paul
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